Go To Market Bsnl IPTV
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Transcript of Go To Market Bsnl IPTV
MARKETREADY
114 digital Channels PVR - channel *recording facility VOD- a library of 350 Movie and many more to be added Photo Gallery : customer can view images stored in their camera /
Pen Drive (Album) Live World Radio Channels : 14 satellite based digital Radio Channels
available TV Games Dictionary
WICE EDU- Unique interactive virtual class room. A platform to deliver content over the network remotely.
Competitive exams like GRE, GMAT, CAT, IEEE + 10-12 standard coaching are in pipeline.
Video Phone -Now customer can interact face to face with there relatives on their TV.
Email –SMS: - Now Send SMS or Email from your TV TV, TV Mobile and Mobile TV
TV booking -Now book your travel / movie tickets from your TV
Chatting -Now customer can create their Social Network on TV
Shopping - Buy and Auction available on line with WICE TV
IPTV is still a big question to customer
Adaptability of tuning Television with broadband
Definition of triple play still need more propaganda with
customer
Configuration & Installation is also a big concern area
Day by Day Content getting expensive
Member Get Member programs, loyalty initiative.
Lead generation kiosk at all BSNL Customer Service Center
Outbound calling activity on all Broadband customer Number
Personalized communication
Marketing Move- GO TO MARKET StrategyStrategy
DID(Direct Inward Dialing) tie-ups for bulk booking at all prime builder projects.
Performance driven incentive program for Installing as well as to reduce TAT ( Turn Around Time) Master Franchisee model for quicker penetration in all assigned Cities.
………………. GO TO MARKET StrategyStrategy
Thank you