GO SOCIAL: Step Into A New World Of Opportunities @ Social Media
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GO SOCIAL Step Into a New World of Opportunities!
description
Because you know that there is something beyond the social-networks. Because we are on the gates to a new marketing world and the way we used to communicate one each other has changed, has evolved into what we know today as Social Media. Because traditional advertising methods are no longer valid as they were before. Because we live in a overly communicated world, and we need to innovate and be remarkable and yes,you guessed, with Social Media, we can do it! Basically, because we are going to move from thinking to doing. You will learn how to draw and integrate some powerful Social Media concepts ( from social media business strategy to social media personal branding, to name a few…) Social Media is a topic in which everybody has an opinion or let’s say, something to say, but scarcely does any body put a solution on the table. Well, I will not tell you how to make a million $, but I will tell you how to use Social Media to keep on track and don’t lose insight. To those who want to start moving their marketing into alignment with this new world. Go Social with us and discover what it truly means. Let’s speak the language of the people, let’s speak Social Media
Transcript of GO SOCIAL: Step Into A New World Of Opportunities @ Social Media
GO SOCIAL
Step Into a New World of Opportunities!
What the f*** are we going to talk
about?
#gosocial @Israel_Garcia @Beamena @circulorojo
Let’s Go Social!
What the Hell is
Social Media?
Good enough has stopped being good enough a while ago, now we have the opportunity to be great, why don’t we
take it?
Social
Media
is…(Let me Google it...)
Noise is dead!
There’s a 2 way-street…
Their voice is what
matters!
LISTENING (truly)
Content is…
Sharing and giving
Feedback!
At the end…
Community
2 way-street
“Be Social”
Feedback
“Them”
People’s language
Tools, channels and
platforms
Engagement
“Permission Marketing”
Relevant Content
So…
OK! But…
Who are we?
We are…
“We don’t know who we are, until we see what we can do”
- Martha Grimes
We are…
“Heretics are the new leaders.
The ones who challenge the
status quo, who get out in
front of their tribes, who
create movements”
- Seth Godin
We are…
“The question isn’t, who is going to let you, but who is going to stop you”
- Ayn Rand
We are…
“Do whatever it takes” - Richard Branson
We are…
“Passion is the single most important competitive advantage an organization can have”
- Richard Branson
We are…
“Dream is daring to look forward the dreams we long”
- Paulo Coelho
We are…
Above all…
Do you believe in what you do? Every day? It turns that belief happens to be a brilliant strategy”
- Seth Godin
Remember…
“We should’t use the word – opportunity - There’s no an opportunity, it’s an obligation”
- Flynn Berry
We are…
“Internet it’s just a tool, an easy way to enable some tactics. The real power of Communities, has nothing to do with the Internet and everything to do with people”
- Seth Godin
The adventure
starts here!!
Why SM in your company?
Resonance
Atunement
Evangelize
The World!
Build Loyalty!
One like them
Now, we can!
You’ll find them!
You’ll be trendy (Again)
Spread the
message!
I’m crazy about you!
Get More…
…and of Course!!
More for less…
It works!!!
…and is hot!!!
HOW TO
DEVELOP AND
IMPLEMENT A
SOCIAL MEDIA
STRATEGY
But first…
TEAM UP!
Everybody on Board!
Not overnight success
Find it!
Think
Social Media means…
We’re ready!
How does it change?
Not Everyone!
So
cia
l M
ed
ia
Wo
rkfl
ow
Social Media
for personal
BRANDING
Be authentic!
Stick with it!
SHARE!
It’s Not About you, nor
about me, neither
about us…
Be friendly!
Start local…
Practice…
Realign yourself
You are the same!
Never quit!...Really??
Best Marketing ever!!!
…Is everything!
NO…
You’d better take a
seat…
Focus on…
Coolhunter
Trendsetter
Be Careful…
If it’s not public why do
you publish it?
Keep It CONSISTENT!
YOU are!!!
ALWAYS
Remember…
It’s Serious!
Don’t be afraid of Being
Human!
GIVE!
Take care of
YOURSELF!
What you Do + how you
do it = REPUTATION
You Are NOT
Meet them!!
Guess…
3, 2,
1,…Expectations!
!!
Hang Out!
Be a…
SCREW IT, Let’s DO It!!!
Manage Your SM time!
2/4 Reading
Listening!
¼ Comenting
¼ Creating
He’s your best friend!
Create interest!
Identify them!!
To the TEAM!
What they
want?
Cheer UP!
Reward them!
You can choose!
Can you?
Learn to say…
CONNECT!
Network
Breakeven
point
Be ready for
everything!
Always IN…
Use it!
Attitude!
Use your Social
Media kit!!
And here it
comes Twitter…
What not to…
DO!!
Don’t just be
because it’s
cool…
Have a plan!
Don’t fight
alone…
United WE
stand!
Don’t be an
expert…
It’s OK to be a
learner!!
Assume
nothing...
Question
everything!!
Don’t copy…
Build your
path!!
Don’t use your
glasses…
Use “theirs”!!
Don’t believe
it’s only about
your
business…
It’s also about
Community!!
Don’t worry
about
competition…
Worry about
your public!!
Don’t think
Community
and Social
Media are the
same…
Because it’s
NOT!!
Don’t be a
robot…
Think your
way!!
Don’t think it’s
too late…
The show
starts NOW!!
Don’t give a f***
about what I’m
saying…
It’s TRUE!!
SM
Myths
Should you?
You Gotta
Work!
Not always!
Looking for
promotion?
Less talk
and more
Action!!
La Dipu en la Red
Culture
Sports
Music
Trends
Tech
Health Innovation
Tourism
Education
Gastronomy
Envirnoment
Well-fare
What’s new?
How it Works?
The strategy
The outcome Facebook: 1.250 positive comments – 6.700 “I like”
Twitter: 760 RT –
810 @
Tuenti: 5.000 views – Account full
Youtube: 250 Subscriptions – 2.100 views
Flickr: 180 Taggings
Youtube
Flickr
Tuenti Twitter
Blog
Our
Community
+ 8.000 “partners”
Is buzzing!!!
More than…
3 million
users!!
How is changing the
game?
New currency
Making Social a game
Redefining regular
Pioneering connections
Focus on learning
Some are playing
already!
Future is
Social Media
isn’t a trend,
it’s a FACT!
Let’s speak
the language
of the
PEOPLE!
http://twitter.com/Israel_Garcia
http://es.linkedin.com/in/isragarcia/en
http://israelgr.wordpress.com
http://isragarcia.posterous.com
http://israelgarcia.wordpress.com
http://youtube.com/user/chocobo23
http://delicious.com/Isragr
http://www.stumbleupon.com/stumbler/isragarcia
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