Go Green Business Proposal Excutive Summary

27
19/03/2008 Executive Summary | by M.M.A. Marlin MARLIN YARD BUSINESS CONSULTANCY

description

Invention of an Ecologic online Market platform. This Executive Summary / Business plan extract has been successful in getting investors on board. I have a movie presentation about my business proposal posted on this link http://www.yourmusicupload.com/node/1122I also have a demo developed regarding how the platform should look like. Now what I'm looking for is interesting business partners and micro investors to help me take the business to the next level. What I'm offering is a conjunction of virtual and real economy in the fields of Ecologic Development, Sustainability and Renewable Energy. Goals and objectives are financing, developing and realization of worldwide projects, which fail by conventional investors. My project raises money by "crowd sourcing". Shares of the operational entity, a European Corporation, will be sold on different levels. Who comes first, buys very cheap. The more real projects will come in, the more the fair value per share will increase. Eco-Vesting is looking for brain power, work power, money and, of course, for projects. It offers a chance for people and investors, who want to act green. Would be nice, if you could join with venture capital and/or projects. Perhaps you would know people who would like to become part of my exciting venture? You can reach me via [email protected] should you be interested in becoming part of my Green Team.

Transcript of Go Green Business Proposal Excutive Summary

Page 1: Go Green Business Proposal Excutive Summary

19/03/2008

Executive Summary  | by M.M.A. Marlin 

MARLIN YARD BUSINESS CONSULTANCY 

  

 

Page 2: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

2

Summary ............................................................................................................................................................ 3 

Introduction ....................................................................................................................................................... 5 

What we do ....................................................................................................................................................... 6 

We present ......................................................................................................................................................... 7 

Goals / Objectives ............................................................................................................................................ 8 

Procedures / Scope of Work ........................................................................................................................... 9 

By 2013 .............................................................................................................................................................. 10 

Our Uniqueness ............................................................................................................................................... 11 

Business Process ............................................................................................................................................... 12 

Short Term Table .............................................................................................................................................. 13 

Long Term Timetable ...................................................................................................................................... 14 

Key Personnel .................................................................................................................................................. 15 

Evaluation ........................................................................................................................................................ 16 

Budget Summary ............................................................................................................................................ 17 

Break Even ....................................................................................................................................................... 21 

Return on Investment Capital ....................................................................................................................... 22 

Company Structure ........................................................................................................................................ 23 

Business, Financial & Advertising Media Targets ........................................................................................ 24 

Personnel Budget ............................................................................................................................................ 25 

Eco Quotes ...................................................................................................................................................... 26 

Contact ............................................................................................................................................................ 27 

Page 3: Go Green Business Proposal Excutive Summary

Summary

The worldwide economies are tightening. The need for means of communication in all applications will be pushed to the limit to suffice in all the daily needs of information supply. The world is joining hands and the rise and blending of the economical need in the oncoming years will grow to an industry of unknown size. Within the framework of durability and environmental friendly trade, also known as “Going Green” nowadays, it is an absolute “must” to become Green. Babylon International Group Ltd, Pluto International General Trading Ltd. Pluto International Media Technology GmbH and recent business partner LogicaCMG are nicely anticipating in this by developing an eco focused platform and e-Marketplace. A unique concept and market which the platform is setting foot in by linking international world market continents. This sustainable e-Marketplace will increase the worldwide use of ‘green products’. Babylon International Group Ltd, and daughter companies Pluto International General Trading Ltd, Pluto International Media Technology GmbH are global business management consulting, technology services and development companies. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Babylon International Group Ltd collaborates with ventures to help them become environmentally high-performance businesses and governments. With the scope of becoming a business partner, sponsor and or investor, our priority is finding the perfect business partner to support our Green Business-2-Business (B2B) platform and e-Marketplace. We have opened our doors to investors and other potential business partners and sponsors. To anticipate your organization’s information requests, this correspondence outlines the complete scope of work including objectives, procedures, identification of responsibilities, and estimated fees and turnover. This project demands significant involvement in “Green” philosophy support and in all business aspects. We look for long term relationship and partnership with regards to joining our quest to save our planet. We seek partnership to market our project by developing a corporate PR strategy and execute targeted media campaigns globally which draws the attention and awareness to be Green. We promote the opportunity for Ventures to get Green certified within the generic business communities. And last but not the least we seek financial support with emphasis on executing the Green media campaigns. Our recent business partner LogicaCMG (www.logicaCMG.com) already started with designing our B2B platform and has delivered a marketing prototype before since February 2008. The complete B2B platform and e-Marketplace will be delivered by October 2008. The total start up budget: € 3.144.058 The total estimated turnover after 12 months 100% operation: € 3.713.673 This document is for general information purposes only and is subject to change without notice.

Page 4: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

4

Page 5: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

5

Introduction

Within the framework of durability and environmental friendly trade also known as “Going Green”, an absolute “must”, our sustainable e-Marketplace will increase the worldwide use of ‘green products’. This can be done by promoting the environmental friendly products and services on this website´s special green section – the Green Book. This section will increase a freely use of environmental friendly products and it will play an important role in this worldwide. In addition to the trading and communication facilities, we provide managed content regarding “green” information derived from direct sources. Babylon International Group Ltd is nicely anticipating in this by developing an eco focused platform and e-Marketplace. A unique concept and market which she is setting foot in by linking international world market continents. We joined partnership with LogicaCMG who is responsible for the specification, construction and management of the eCommerce website.

Babylon International Group Ltd, and daughter companies Pluto International General Trading Ltd and Pluto Media Technology GmbH are global business

management consulting, technology services and development companies. Combining unparalleled

experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Babylon International Group Ltd collaborates with ventures to help them become environmentally high-performance businesses and governments. Babylon International Group Ltd is headquartered in Doncaster UK, with daughter companies Pluto International

Trading Ltd (UK), Pluto Media Technology International Europe, Ecoshi AG in Zurich and soon to open subsidiaries in the Netherlands, Asia, Australia, Middle East, Africa, North America and Latin America. Babylon International Group Ltd is led by an experienced management team backed by a group of Ecologic Developers. Currently our website is being reconstructed at www.ecoshi.com. More information can be found on www.babylon-international.com and www.pluto-international.com.

LogicaCMG is a major international force in IT and business services. It employs around 40,000 people across 41 countries. LogicaCMG’s focus is on enabling its customers to build and maintain leadership positions using LogicaCMG’s deep industry knowledge and its track record for successful delivery. The company provides Business consulting, systems integration and IT

and business process outsourcing across diverse markets Including telecoms and media, financial services, energy and utilities, industry, distribution and transport and the Public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euro next (Amsterdam) (LSE: LOG; Euronext: LOG) and traded on the External List of the Nordic Exchange in Stockholm. More information is available at www.logicacmg.com

Page 6: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

6

What we do

Emphasizing on creating and maintaining awareness, realizing the urgent need for sustainable living and trading, and having consideration for our global environmental status will save our planet from a tremendous environmental catastrophe. We make it our business to:

Make it easier for companies to find new customers and suppliers in their international business.

Offer solutions for green and non-green labeled companies to be reachable, have easier access in a cheaper and faster way.

Support small to large companies to become “Green”. Serve to help startup companies to expand their business. Develop a “green” economy and a “green” stock market. Educate worldwide to be sustainable and environmental friendly and share global

information on e.g. climate change and necessity for green products. Be a global database for governments. Give back to communities by sharing ideas on innovative development, support the

development of new eco-technology, enhance global employment and teach communities how to save money.

Provide secure communication channels between the members. To connect not yet connected economies with each other to make “green” a global

issue. Promote new environmental related products, services, projects and governmental

actions Support the health & wellness system And last but not the least, save our planet.

Page 7: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

7

We present

We present our newest international business concept named “Ecoshi”. With the scope to implement our newest business concept we seek to open our first subsidiary office in The Netherlands in October 2008. We are one of a kind in ecological focused & trade resources with regards to Business-2-Business, Business-2-Government, Government-2-Government, Government 2- Customer, Business-2-Customer, Customer-2-Customer and all business opportunities that haven't been mentioned as yet. Not only we will connect generic international industry sectors BUT we mainly focus on connecting all environmental entrepreneurs and professionals from around the globe to international companies and organizations that provide the products, services and information they need to do their job successfully. This means approximately 200 million dynamic companies, governments, organizations, the number of products, services, customers; manufacturers and suppliers are numerous combined.

Page 8: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

8

Goals / Objectives

Our desired goals and objectives to address the needs/problems stated above includes environmental-benefiting when reaching the following goals:

• Goal 1: With our Business-2-Business representing the lion’s share (98%) of the total e-commerce revenue, the market for an ecologic marketplace combined green search engine will be potentially huge.

• Goal 2: Despite the growing consumer interest in the environment, environmental friendly products remain a small fraction of the retail market. We promote more ecologic development and create bigger global awareness by increasing the 2% Eco focused Business-2-Business (B2B) platforms to at least 50% within 10 years. Our case in point to look for companies who share our “green” philosophy to join us on this quest.

• Goal 3: To lower the trading barrier by connecting manufactures, suppliers and customers that will make shopping for green products easier.

Since the disparity between non environmental focused ventures and global trade is so great, and the e-commerce in most demand today, our business concept (which is valued to be a Euro 18 Billion market as indicated in chapter “Turnover”) far surpassed most e-markets. Our newest venture holds enormous promise.

Australia

Netherlands UK

Portugal USA

Africa South America

Russia

Asia Middle East

Canada

France

Europe

Page 9: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

9

Procedures / Scope of Work

We aim to open our first Ecoshi AG subsidiary in The Netherlands. Our research and development on current environmental awareness shows us that now is the time to act on the overwhelming awareness demand and take our product to market. Although the well-known company LogicaCMG partner with us to design our Green B2B platform, we have opened our doors to investors and other potential partners and sponsors. Together with the Dutch subsidiary opened we have already started to implement our product Marketing Strategy. A database of global companies is being prepared to perform as possible “testing partners” with the scope of becoming members, sponsors, business partners and or shareholders. This same database will be utilized for CRM (Customer Relation Management) as well. Recruitment and training of new personnel is being implemented immediately. We will supply proprietary, world-class editorial, tools to power our content brands and to support sustainability and advertising programs. Our Network of advertiser-supported content web sites, delivers original, engaging and entertaining editorial and multimedia content to a community of millions of engaged, curious and well-informed users. Our project will be syndicated to all the leading news portals including Google, Yahoo!, MSNBC, AOL, CNN, National Geographic and Discovery Channel and more. We market innovative eco & sustainable products and awareness directly to our business community primarily via our eCommerce sites.

All showed graphics and names are property of their respective owners

Page 10: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

10

By 2013

We’ve increased the 2% of the Global Eco focused Ventures to at least 25% Green Certified Companies.

Page 11: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

11

Our Uniqueness

While providing fast trading and communication tools, facilities with managed content regarding “green” information derived from direct sources, simultaneously we are educating worldwide. What we do: Involvement in sustainable development and promoting ecological awareness is our core business. In the process we create maximum exposure to other and or "green" certified business opportunities for:

Green Companies Non- Green Companies Ventures who want to become certified Green Companies Individuals who support being Green

We conclude to be the only environmental & industry platform at present form that truly spans the "green" globe and more. Leveraging our core competency in Ecologic Development and Technology, we are rapidly building a growing network of media and commerce brands that are delivered primarily online. We aim to attract over 5 million unique visitors per month by 2009. How we do our business: We focus on the key services that is most in demand: Our customers are: We cater to the worlds (a broad) audience. Our customers are regular Individuals, Students, Decision Makers, Government Organizations (GO’s), Non Governmental Organizations (NGO’s) Businesses Employees

Business Model B= Business G= Government C= Consumer E= Employee

ECOSHI Portal

Solutions

Needs/ Wants

Consumers

Page 12: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

12

Business Process

The range of Ecoshi will focus on promoting green products and connecting the European market to the worldwide market. The link between the market areas will stand in on the current communication need (via Internet) that in turn will make contact with potential consumers. By doing business electronically the relation with existing customers would be reinforced by supplying extra information or interaction. Moreover Ecoshi will be 24/7 available. This is absolutely an advantage for doing business with countries in other time zones. The market for Ecoshi can be split into 2 major categories; Customers (and B2B etc), and consumers (or Private buyers). Customers and consumers are Governments, Non Governmental Organizations and corporate buyers; they buy Green products and or Green services. Beneath Business Model shows how all target groups interact with each other.

Ecoshi PORTAL

G B E

G2B

G2G

G2C

C

B2B

B2C

E2E C2C

G2E

B2G

B2E

E2B C2B

E2G

Future Element

G – B – E - C

G= Government B= Business E= Employee C=(Individual ) Consumer

Page 13: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

13

Short Term Table

See beneath “short & long term” timetable for the project implementation.

Starting Year Description of Work Start and End Dates

Phase 1

Relocation to Netherlands, Staff recruitment, B2B platform

development, and Marketing Implementation of ECOSHI

02-Jan-08 to 31-Mar-08

Phase 2

Prototype and or Marketing link developed, Testing (dropping Ecoshi at test partners), Promoting Ecoshi in

all media channels (participating Environmental Fairs), establishing

business customers. Organizing Environmental Network Event.

01-Apr-08 to 30-Jun-08

Phase 3

Launching Ecoshi internationally, through all media and marketing

channels, cross marketing implementation

01-Jul-08 to 30-Sep-08

Phase 4

Preparations to establish Ecoshi offices (hotspots) through out the

globe. Establishing 500,000 customer

companies’ database.

01-Oct-08 to 31-Dec-08

Page 14: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

14

Long Term Timetable

Years Description of Work Start and End Dates

Year 2

Establishing 10 million customer & 10% Green companies’ database. Opening Ecoshi Offices in UK, USA, Canada, and China. Preparations to establish more offices (hotspots) through out the globe. Staff recruitment. B2B platform development with latest technology. Going to the stock market. Organizing Events like international Green Earth Day

01-Jan-09 to 31-Dec-09

Year 3

Establishing 40 million customer & 25% Green companies’ database. Opening Offices in Latin America, Australia, Middle East, and Africa. Organizing international Green Earth Day event.

01-Jan-10 to 31-Dec-10

Year 4

Establishing 80 million customer & 40% Green companies’ database. Opening Offices in Caribbean & Oceania. Organizing international Green Earth Day event.

01-Jan-11 to 31-Dec-11

Year 5

Establishing 100 million customers & 25% Green companies’ database. Organizing international Green Earth Day event.

01-Jan-12 to 31-Dec-12

Page 15: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

15

Key Personnel

Beneath are the key persons who are responsible for completion of the project. Name: Mr. Milan D. Merza Function: Chairman Company: Babylon International Group Ltd Company: Pluto International Trading Ltd

Background: Senior Executive with a rich +20 year track record of achievement in service management

Education: Bachelor Degree in Mechanical Science Engineering Master Business Ad Liverpool University UK

Executive Master of Management and Organization (MMO) University Tilburg,Netherlands

Name: Mr. Magalen M.A. Marlin Function: Organization Consultant Company: Marlin Yard Business Consultancy Background: Hotel-, Banking-, Contact Center-, ICT- and HRM sectors

Education: School for Hotel & Gastronomy Amsterdam, Netherlands: Hospitality Management.

University Amsterdam, Netherlands: Business Administration & Economics, Human Resources Management

More on personnel functions see chapters Personnel Budget and Organizational Chart.

Page 16: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

16

Evaluation

The Beginning - Planning and Resourcing

At present we are in the start up phase. B.I.G. Ltd and Pluto International Trading Ltd support Ecoshi in all preparation and implementation aspects. Those responsible for efficient and effective implementation in 2008 are Mr. D.M. Milan, Chairman, Mr. M.M.A. Marlin, Organization Consultant, and Mr. M. Kouwenberg, Competence Manager Frontend Center LogicaCMG. B.I.G. Ltd keyplayers dedicate their fulltime support to do all that is required to have Ecoshi’s online platform operational by the 4th quarter of 2008. In the course of quarter evaluation more personnel will be recruited according to the generated workload. All implemented phases are time framed, monitored and will be evaluated weekly under consultation with partner company LogicaCMG.

Intermediate - Development of Ecoshi Platform

The cooperation with LogicaCMG is intensive. This especially applies to the specification- and management phase and commercial part of the business. Developed application components will be merged into a larger product so at the end of the specification phase a demo website is available. The demo is equipped with a design which allows the user to experience the right feeling. During the development phases we approach companies in all sectors to become a “testing partner”. While our application is being developed by LogicaCMG we attract businesses, professionals, generic people in all kinds of functions in all sectors to test-drive our application so we can collect opinions to fine tune the development. In return for contributing their time and effort for just looking and trying our online application, especially during the current testing phases, we offer great incentives and other interesting business opportunities which we believe will benefit all.

Completion – Going Live!

Especially during the early stages of development we keep in touch with our “testing partners”, potential customers and future users on a bi-weekly basis through opt-in newsletters featuring the launch of the demo website. We continue updating our users and sending promotional emails even though the website is fully operational within the 1st quarter of 2009. Ecoshi the project is ongoing with annually set targets (see chapter Long Term Table). Assessment of our product is inherent to maintain our long term goal of becoming and being a part of the top ranking Eco-E-Markets. From the beginning we engage our users through user-generated content, personal intra-web pages as well as active network message boards, e-marketplace, balanced score cards, media, news, environmental magazine, “our channels” and blogs.

Page 17: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

17

Budget Summary

The proposed costs with regards to the project implementation phases in 2008:

¹ Phase 2: In this phase we are implementing the marketing campaign to attract global key players like environmental orientated organizations such as Greenpeace, Discovery Channel, Geographic Channel, Animal Planet etc. We attract other organizations who are already implemented “being Green” internally, such as the automotive industry (BMW, Toyota, Honda, Obvio). We are supporting organizations to become Green in collaboration with ISO standardization Organizations such as Ecopass. ² Phase 4: We are in the process of establishing hotspots through out the globe where we can reach organizations and offer tools to be a part of the-becoming-Green process. This process enhances awareness. We educate communities to implement fast sustainable solutions which in turn will help save the planet for the future. It’s our wish to support and implement environmental legislation (local and international policies & compliance) referring to marine parks, aerial and on land.

Implementation 2008 Description of Work Anticipated Costs

(Euro)

Phase 1

Relocation to Netherlands, Staff recruitment, B2B platform

development, and Marketing Implementation of the website

€ 384.052,48

Phase 2¹

Promoting Ecoshi in all media channels, (participating

Environmental Fairs), more Staff recruitment

€ 913.667,98

Phase 3

Launching Ecoshi internationally, through all media and marketing

channels, cross marketing implementation

€ 769.847,81

Phase 4² Preparations to establish offices (hotspots) through out the globe

€ 1.076.489,64

Total

€ 3.144.057,91

Page 18: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

18

Continue Budget Summary

Implementation Costs- Specification Period (Euro) Description Year 1

Phase 1 - Specification development 80.000 Phase 2 - Web application development & maintenance 350.000

CRM Database 141.680 Internet Advertising- search machines 171.360

PR & Publishing 96.000 Commercials 353.000

Producing commercial spots 10.000 Marketing Management Consultancy 56.782

Media & Communication 353.000 Indication Personnel Costs 662.772

Percentage profit reservation 340.000 Overhead costing 264.895 Unforeseen Costs 264.568

Total yearly costs (excl.VAT) 3.144.057

Page 19: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

19

Equipment

Furniture Amount Source Cost pcs Total Amount (Euro)

Executive's desk 4 Graef 700 2800 Executive’s chairs 4 Graef 475 1900 Staff's desks 22 Graef 500 11000 Separation walls 10 Graef 200 2000 Working Chairs 25 Graef 200 5000 Meeting Desk 3 Graef 500 1500

Meeting Chairs 8 Graef 100 800

25000

Hardware Amount Source Cost pcs Total Amount (Euro)

Server 1 Dell System House 4000 4000 Mobile Workstations 4 Dell 600 2400 Desktop Workstation 21 Dell 400 8400 Printer/Xerox 2 600 1200 Executive Phone/Fax 2 Siemens 200 400 Mobile Phone 5 50 250 Staff VOIP Phones 25 150 3750

Beamer 1 Dell 250 250

20650

Software Amount Source Cost pcs Total Amount (Euro)

Staff Billing 1 tba; outsourcing 4000 4000 CRM (opensource) tba 5000 0 Operation System 25 Windows 100 2500

Office Software 25 MS Office 100 2500

9000 Office Equipment Amount Source Cost pcs Total Amount Paper 650 3 1950 Pencils 100 1 100 Cartridges 36 20 720

Business cards 5000 0.25 1250

4020

Page 20: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

20

Continue Equipment

Marketing Tools Amount Source Cost pcs Total Amount (Euro)

Printed Brochures 500 300 150000

Folders 0

Posters 0

Booth Fairs 1000 0

Hotel Expenses During Fairs 140 0

Representation Costs 100 0

Event fairs entrance fees 40 0

150000

Internet/Phone Amount Source Cost pcs Total Amount (Euro)

Telephone 25 Arcoor 100 2500

Internet connectivity 25 39 975

External hosting 0

Electricity + Heating + Water 25 2000 50000

53475

Advertisement Tools Amount Source Cost pcs Total Amount (Euro)

Printed

Video Yet To Be Announced-

Audio

Registering Costs Amount Source Cost pcs Total Amount (Euro)

Registering Costs 1 C.o.C. 50 50

Lawyer fee 5 500 2500

Consulting Legal set up 2 100 200

2750

Overall Amount

€ 264.895

Page 21: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

21

€ -

€ 5.000.000

€ 10.000.000

€ 15.000.000

2008 2009 2011 2012 2013 2014

Break Even Analysis

Break Even

With the following product and services we predict to reach our Break Even Point in the 3rd quarter of 2009, the first period when being 100% fully operational. Our sales elements (product and services) includes:

Product & Services Average Estimated Turnover Website memberships € 629.828 Sponsorship packages € 508.281 Webvertising (Website & Online Magazine) € 490.067 Public Procurement € 110.710 Green Book Guide € 118.200 Magazine membership € 107.151 Eco Industry TV (Membership & Sponsorship included) € 519.076 Telephony Voip € 510.360 Trade Manager Tools € 720.000 Year € 3.713.673 Quarter € 928.418 Month € 77.368

Companies per sales element 100 Current website sales elements 88 Total companies/users 8.800 Total website turnover € 3.713.673 Average turnover per company/user € 422 Start up investment costs € 3.144.058 Break Even – Total companies/users 7.450

Page 22: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

22

Investment Opportunities

Sponsorship Opportunities:14%

Babylon & Pluto International:51%

Investment vs Company shares: 35%

Return on Investment Capital

We have reserved up to 35% for companies shares - ROIC table. ROIC (Return on Investment Capital) EUROS

Investment Scale Return Profit Per Year Years** Total Returned

Amount Company share Options Amount 5 Amount

100.000 3% 15% 15.000 75.000 175.000 250.000 9% 15% 37.500 187.500 437.500 300.000 10% 15% 45.000 225.000 525.000 350.000 12% 15% 52.500 262.500 612.500 400.000 14% 15% 60.000 300.000 700.000 450.000 16% 15% 67.500 337.500 787.500 500.000 17% 18% 90.000 450.000 950.000 550.000 19% 18% 99.000 495.000 1.045.000 600.000 21% 18% 108.000 540.000 1.140.000 650.000 23% 18% 117.000 585.000 1.235.000 700.000 24% 18% 126.000 630.000 1.330.000 750.000 26% 18% 135.000 675.000 1.425.000 800.000 28% 20% 160.000 800.000 1.600.000 850.000 29% 20% 170.000 850.000 1.700.000 900.000 31% 20% 180.000 900.000 1.800.000 950.000 33% 20% 190.000 950.000 1.900.000 1.000.000 35% 20% 200.000 1.000.000 2.000.000

** Investment Years are a minimum of 12 months up to a maximum of 5 years. Depending on yearly appraisals and prevailing the circumstance investment period can be shortened, terminated and or extended. We offer the following Company Ownership and Investment Exit Strategies: Sale of shares to other share holders Sale to 3rd parties Initial Public Offering (IPO) – [Ecoshi Green Stock] Trade sale or acquisition

Page 23: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

23

Company Structure

At present we are in the start up phase of building the Ecoshi organization. In the course of time more personnel will be recruited according to the generated workload.

Organization ChartStart Up

Organization Structure

Page 24: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

24

Business, Financial & Advertising Media Targets

For starters, here is a list of some outlets we have and or are going to approach:

Business / Financial Advertising Events

Görg IBB

Deutsche Bank Wall Street Journal

New York Times Forbes

Jack Myers Media Business Report

New York Daily News New York Post Business Week

Newsweek Paidcontent.org

Crain’s New York Business Red Herring USA Today

Fortune Small Business CNET

CNBC CNN/Money

EuroNews MSNBC

Fast Company Reuters

Bloomberg Financial Times

Barron’s Business 2.0

Associated Press Dow Jones Venture Wire

Dow Jones Market Watch The Daily Deal

American Venture Magazine

Silicon Valley/San Jose Business Journal

NPR Professional Journals

Scholz & Friends Ad Age

iMediaConnection Media Week Brand Week

Ad Week Media Post

IAB ClickZ

MultiChannel News Media Bistro

Cynopsis Digital Chamber of Commerces

Other networks

Environmental Fairs Eco Conferences

International Earth Day

Page 25: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

25

Personnel Budget

Indication Personnel Costs ex. Holiday and other allowances

Monthly Fixed

Income Per month Per Quarter Per Year

Department Functions FTE Gross Total Gross Total Gross Total Gross Management

Team Managing Director 1 € 6.658,00 € 6.658,00 € 19.974,00 € 79.896,00

Management Assistant 1 € 2.100,00 € 2.100,00 € 6.300,00 € 25.200,00 Human Resources

Management HR Officer 1 € 2.650,00 € 2.650,00 € 7.950,00 € 31.800,00

HR Administrator 1 € 2.100,00 € 2.100,00 € 6.300,00 € 25.200,00

Salaryadministrator 1 € 2.100,00 € 2.100,00 € 6.300,00 € 25.200,00 Finance &

Administration Controller 1 € 2.899,00 € 2.899,00 € 8.697,00 € 34.788,00

Assistant Controller 1 € 2.100,00 € 2.100,00 € 6.300,00 € 25.200,00

ICT Management Database Administrator 1 € 2.427,00 € 2.427,00 € 7.281,00 € 29.124,00

Webmaster 1 € 2.349,00 € 2.349,00 € 7.047,00 € 28.188,00

Helpdesk IT 1 € 1.697,00 € 1.697,00 € 5.091,00 € 20.364,00

Helpdesk Telefonie 1 € 1.697,00 € 1.697,00 € 5.091,00 € 20.364,00 Logistics & Facility

Management Receptionist 2 € 1.400,00 € 2.800,00 € 8.400,00 € 33.600,00

Marketing &

Communication Marktonderzoeker 1 € 2.267,00 € 2.267,00 € 6.801,00 € 27.204,00

Promotie & Reclame

medewerker 1 € 2.267,00 € 2.267,00 € 6.801,00 € 27.204,00 Business

Development & Forecasting Business Analist 1 € 2.893,00 € 2.893,00 € 8.679,00 € 34.716,00

Data Typist 3 € 1.600,00 € 4.800,00 € 14.400,00 € 57.600,00

Customer Service Supervisor 1 € 2.100,00 € 2.100,00 € 6.300,00 € 25.200,00

Customer Care Representative 4 € 1.678,00 € 6.712,00 € 20.136,00 € 80.544,00

Legal & Procurement

Management Legal Advisor 1 € 2.615,00 € 2.615,00 € 7.845,00 € 31.380,00

25 € 55.231,00 € 165.693,00 € 662.772,00 Wages Source, Benchmark: www.towersperrin.com

Page 26: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

26

Eco Quotes

The sun, the moon and the stars would have disappeared long ago... had they happened to be within the reach of predatory human hands. - Havelock Ellis The Dance of Life, 1923 It wasn't the Exxon Valdez captain's driving that caused the Alaskan oil spill. It was yours. - Greenpeace advertisement New York Times 25 February 1990 The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard. - Gaylord Nelson former governor of Wisconsin - co-founder of Earth Day I think the environment should be put in the category of our national security. Defense of our resources is just as important as defense abroad. Otherwise what is there to defend? - Robert Redford

Page 27: Go Green Business Proposal Excutive Summary

Copy Rights protected by International Law and EU © Marlin Yard Business Consultancy 2008

27

Contact

Babylon International Group Ltd

Head Quarters Dept 119 Unit 9D1

Carcroft ENT PK Station Road

Doncaster Dn6 8DD UK

Ecoshi AG Zeughausgasse 10

Zug 6300 Switserland

www.ecoshi.com www.ecoshi.ch

Marlin Yard Business Consultancy Westfalenstraat 27

1827AV Alkmaar Netherlands

Tel.+31655888067 [email protected]

www.my-bc.siteblast.com GTalk: [email protected]

Skype: marlin.yard