SPORTSGIRL.COM.AU

TrendspoTTed scarf $14.95

body glow $9.95

all-rounder sling $29.95

perfecT shades $34.95

go-anywhere fedora $29.95

hearT iT waTch $39.95

goTTa love iT clog $109.95

The essenTial espadrille $29.95

POSTCARD FROM SPORTSGIRL HQ

We’re dreaming of far off lands and discovering a world of style - and taking you along for

the ride! From la dolce vita in Milan to downtown NYC, we’re uncovering the hottest trends

and the most inspiring people and bringing them to you. We’re also giving you the chance

to become our Sportsgirl global blogger and score a trip around the world care of STA Travel

– see last page for all the deets! So what are you waiting for? Ready, set, go global!

Hugs, Lana xx (Editor) BUTTERFLY FOUNDATIONEvery time you buy an accessory from

The Butterfly range, you’re helping us in

our mission to raise $1 million for The

Butterfly Foundation! We’ve enlisted the

support of our designer friends to design

a range and express what hope means

to them. All profits go to the Butterfly

Foundation to raise awareness on body

image and eating disorders. For more info or to get involved:

www.thebutterflyfoundation.org.au

www.sportsgirl.com.au

SG MOBILE HAS LANDED! MAKING IT EVEN EASIER TO SHOP ONLINEYour mobile just got chicer with the

launch of the Sportsgirl mobile site!

Log onto sportsgirl.com.au on your trusty

mobile, and you’ll be able to shop the

latest arrivals, read fash news, blogs,

and check out all the pretties on Style Me.

It’s the ultimate for fashion on the go! Coming to an app store soon

sportsgirl.com.au

STYLE ME UPYou don’t need to be an IT Girl to get the VIP treatment! Get a FREE one-on-one sesh with your very own personal stylist at the Sportsgirl Style Me Studio! You’ll get expert advice to find that perfect outfit.

Make your booking: Chadstone (03) 9568 0025 Bourke St (03) 9654 5859 or by logging on to sportsgirl.com.au

SG CARAVAN HITS THE ROAD! We’re hopping in an old school caravan and going on tour, with Sportsgirl mags and fashion goodies to giveaway! On our itinerary: Brissy Fashion Fest, unis in your state as well as the un-missable Splendour Fest. Find out all the deets online and see you there! sportsgirl.com.au

Bigger, better and bolder than ever, the countdown is on to Pitt St Superflagship store re-opening! We’re so super excited to show you the results of our makeover. We’ve got some exciting events planned to kick it off in style, head on over to sportsgirl.com.au for details soon. Not many sleeps now!

PITT ST SYDNEY IS BACK!

MUST HAVE ACCESSORIES TO PACKOur secret to perfect packing?

Forget that extra dress and make room

for an ah-may-zing accessory or ten!

The quickest way to transform any outfit,

play mix’n’match with these hot picks!

GLOBAL TREND HUNTERThe Sportsgirl scouts have been

travelling the world to handpick the

cutest, kitschiest, most adorable

souvenirs from the hottest cities on

the face of the planet! Get your

one-off memento by travelling all

the way to your local Sportsgirl

store – passport not required!

SPORTSGIRL DIARY

As usual, there’s lots happening at Sportsgirl stores

– add these to your “to do” list for August!

Pop into Bourke or Chaddy in VIC, and pose in front of one of our

giant postcards – with free reign to style yourself and the set with

Sportsgirl goodies! Take a pic and bam! Instant cute postcard you

can keep or post around the world, on us! See deets online.

sportsgirl.com.au

Nothing says Spring like a fresh new look, and we’ve whipped up these super gorgeous new beauty products to get you to dream girl status in a flash.

‘illuminaTe me’ pink shimmering body creme $9.95‘buTTer dream’ body buTTer $9.95

BEAUTY-LISCIOUS

musT-have bling $16.95

eiffel Tower keyring $4.95, frill purses $14.95,

i hearT ny ToTe $14.95, ciTy walk guides $24.95.

sporTsgirl buTTerfly range from $5 - $10.

DAYTIME ESSENTIAL

See the day through in style in a power

puff sleeve dress, top with a fedora

and you’re good-to-go! GREY DRESS $69.95, haT $39.95, necklace $29.95.

LOOK-AT-ME GLAM

This is the one shoulder wonder you

can’t do without, just add towering

heels and get ready to stun!

ONE SHOULDER DRESS $169.95, mesh gloves $14.95, jewellery from $16.95.

Every fashionista knows dresses are your ticket to on-the-go cool! Whether you’re headed on an exotic getaway or just channelling jetset chic, we’ve got a dress for every girl! From floor-skimming maxis to adorable minis, get packing Sportsgirls, adventures await!

THE ADVENTURE BEGINS HERE!

HAVE YOU PACKED YET?

PERFECTLY

PRETTY PRINTFirst time’s a charm in this breezy

dress that’ll take you from high tea

to the high street with ease.

FLORAL DRESS $69.95, haT $29.95, sunnies $39.95, flower $14.95,

bow $9.95, wrisT $14.95ea. belT $24.95, lace bag $39.95.

SHOWSTOPPERGirlie sweet and fresh as a daisy, give your look a hit of retro glamour in dreamy pastels and a full skirt: cue twirling!BUSTIER DRESS $149.95, headband $19.95, necklaces from $16.95, long lace

gloves $16.95, ring $24.95, wrisT from $16.95, bag $29.95, booT $159.95.

OUR PACKING TIPS:You’ve booked your ticket, circled your must do’s in your travel guide

and are ready to go…now it’s time to fit that entire wardrobe into a

suitcase of essentials. Hyperventilating? Never fear – we’ve got you

sorted with a Sportsgirl packing cheat sheet!

Give yourself a bunch of time to get your suitcase in

order: the “mad-dash-out-of-door” style of packing

= big no-no!

Teetering heels or flats? We love our look-at-me

shoes, but opt for the flats when you hit the road.

With so many hot ballet, ankle boots and sneakers to

chose from, it’s super easy to stay practical and chic.

Pack light: we know it’s tempting to cram as much

stuff as possible into the case, but leave room for

souvenirs and/ or shopping sprees.

You’ll thank us!

Know your climate! Headed to London in November?

Probably won’t need that super cute bikini.

Roll with it. It’s controversial, but we’re big advocates for

rolling rather than folding. Maybe a physicist could back us

up with some kind of science but all we know is, it works!

Suitcases sometimes get lost in black holes.

Put extra essentials in your hand luggage just in case.

WOW. Our mums would be proud!

For more tips on packing and travel,

head on over to www.statravel.com.au

TAKE-ME-ANYWHERE

Go for maximum impact in a floor-

skimming maxi with shimmering details.

Take it from day to night by switching

sandals for sky scraping heels!

BLACK DRESS $129.95, bow headband $19.95, clogs $109.95

haT $39.95, ring $29.95, sling bag $29.95.

TUTU CUTE

Pair a fresh cornflower blue tutu

with a retro hair scarf and bright

red lips for the ultimate in vintage

va-va-voom!

TIE DYE DRESS $89.95, headband $14.95,

embellished booT $159.95.

LOW KEY LUxEDaytime cool done right: simply add

a statement necklace and armour

rings for a go-to look you’ll want

to wear everywhere.GREY DRESS $69.95, necklace $39.95, ring $24.95,

wrisT [seT of 3] $29.95, haT $39.95, bag $59.95.

DON’T FORGET ME!

The hottest of the HOT? It’s a shoe in! After sightings on the catwalks and the fashionable feet of IT Girls, it’s official: The Clog is back!

clog $109.95, purple ball braceleT $14.95, whiTe ball braceleT $14.95.

Rock that high tea scene with the prettiest piled-on necklaces and flower pins – team with your fave floral dress for all out English Rose glam.

haT $29.95, clock necklaces from $29.95-$39.95, green flower $12.95, pink flower $14.95, flower rings $9.95ea, chain ribbon necklace $39.95, flower prinT earrings $9.95, pink flower earrings $9.95, cream ball braceleT $9.95,coral ball braceleT $14.95, hearT lockeT necklace $19.95, flower prinTed ring $14.95, Teardrop earrings $16.95, kunckle dusTer X4 ring $29.95, silver flower earrings $16.95, floral circle drop earrings $14.95, cameo ring $14.95.

Nothing says fashion-forward like statement headwear, and girls-in-the-know are topping their tousled Bondi waves with turbans, adding that sophisticated touch to everyday cool.

sunnies $34.95, necklace $29.95, blue spoT headband $14.95, pink silk scarf $14.95, brown and pink zig zag scarf $14.95, mulTi coloured scarf $24.95.

When it comes to bags, it’s definitely a sling thing. Work it in on-trend stripes and spots and candy colours - Bellissima!

canvas pouch bag $29.95ea, sTraw lock sling $29.95, bird prinT bow scarf $14.95.

Get uptown chic in less than a New York minute with these wow factor boots, flats and clogs – it’s shoe time!

embellished booTs $159.95, clog heel $139.95, navaho sandal $99.95, sunnies $39.95.

J’adore to be adorned. Pile on the rings and bracelets for a look that’ll have them saying ooh-la-la!

gold charm necklace $19.95, black & whiTe bow $9.95, encrusTed bird necklace $29.95, bow necklace $16.95, silver armour ring $24.95, Turquoise sTone ring $16.95, love hearT lockeT ring $14.95, eagle ring $16.95, whiTe flower ring $9.95.

I SHOES

Paris, je t’aime! You might not be in the French capital right now (le sigh!)

but you can channel all things French in your wardrobe. Get so Frenchy, so chic with feminine, thrown-together cool: think Breton stripes, girlie

touches, flirty fabrics and an “I just got out of bed and I look this fabulous” attitude!

How to rock the ultimate Rive Gauche style? Wear your heart on your shorts, team

that tutu dress with an oversized shirt, and don’t forget a dash of peek-a-boo lace

- add Bardot hair and have them saying oui oui!

BLOGGER ALERT

get ready to fall head-

over-heels in love with

paris! we chat to amazing

blogger Miss Pandora

and papp the coolest

girls on the streets of

the romance capital.

sportsgirl.com.au

OPPOSITE PAGE: TOP LEFT: necklaces from $16.95, huge selecTions of braceleTs sTarTing from $9.95. BOTTOM LEFT: boyfriend shirT $79.95,

dress $79.95, wrisT from $12.95, ring $12.95, sandals $89.95. TOP RIGHT: heeled espadrille $99.95, flaT espadrille $29.95. MIDDLE: maXi

dress $129.95, haT $29.95, wrisT [bow clip] $9.95, heel $159.95.

THIS PAGE: MAIN: [OLIVIA] lace jackeT $89.95, shorTs $69.95, earrings $9.95, necklace $29.95, espadrille $29.95, sling bag $39.95. [ASHLEY]

sTripped dress $49.95, haT $29.95, necklace $19.95, wrisT $9.95, espadrille $29.95. BOTTOM: kniT Top $69.95, kniT Tee $79.95, crocheT

Tank $69.95, bows from $5.95.

New York, New York: big, brash and so hip it hurts, stay ahead of the fashion game by taking a tip or two from the girls in red, white and blue. From the trend-setting catwalks of Fashion Week to flawless downtown cool: NYC lives and breathes all things sartorial. The All-American look is all about effortless street wear: think retro tees with kitsch prints paired with this season’s essential pant, The Chino, rolled at the hem to show off that statement heel.

BLOGGER ALERT get in a new york state of mind with our insider’s guide: we chat style with some of the us’s hottest bloggers Evoluer and Knight Cat and give you more street style than you can handle. sportsgirl.com.au

THIS PAGE: MAIN: [STEPH] Tee $49.95, chino panTs $79.95, waTch necklace $29.95, wrisT [miXed seTs] from $19.95, rings from

$12.95, cargo bag $39.95, embellished booT $159.95, belT $29.95. [RUBY] grey Tee $39.95, mini $89.95, hoop earrings $12.95,

necklace $16.95, rings from $12.95, sandals $99.95.

OPPOSITE PAGE: TOP LEFT: eagle ring $16.95, knuckle dusTer X4 ring $29.95, armour ring $24.95, peace sign ring $12.95, love hearT ring

$14.95. TOP RIGHT: [STEPH] red sTripped dress $49.95, wrisT from $14.95, necklace $16.95, sunnies $39.95. [RUBY] blue sTripped dress $49.95,

sunnies $39.95, necklaces from $16.95, ring $24.95. MIDDLE: check Top $29.95, dress $79.95, feaThered cape [worn on head] $79.95, necklace

$16.95, wrisT [miXed seT] $19.95, belT $24.95, sandal $109.95. BOTTOM: necklace $29.95, rings from $12.95, spoT sTuds $9.95.

BLOGGER ALERT

get the insider’s guide

to sydney - we chat

fashion with blogger

LoveMore and snap the

best street fashion the

city has to offer, dip in

at sportsgirl.com.au

Australia’s picture-perfect waterside city Sydney, is making waves in the style

stakes with its effortless mix of beachy beauty and city-smart sophistication!

Even if you don’t make it near the legendary beaches, surf couture is hot right

now: get the look with a slather of bronzer, tousled hair and a wardrobe in a

palette of sunset-hued brights.

THIS PAGE: MAIN: kniT Top $59.95, prinT panT $89.95, sunnies $34.95, sTaTemenT necklace $39.95, long chain necklace $19.95, wrisT

from $14.95, booTs $159.95. BOTTOM: dress $99.95, shawl jackeT $89.95, sunnies $34.95, necklaces from $39.95, wrisT from $14.95.

OPPOSITE PAGE: TOP: [MILLIE] Tee $49.95, denim shorTs $69.95, scarf $14.95, necklace $39.95, ring $14.95. [RUBY] Tee $89.95,

denim shorTs $59.95, sunnies $34.95, sTaTemenT necklace $39.95, long necklace $19.95, wrisT $19.95, belT $19.95. BOTTOM LEFT:

[MILLIE] kniT Top $79.95, necklace from $16.95-$29.95, rings from $12.95, scarves from $14.95, sunnies $39.95. [RUBY] Tee $29.95,

denim shorTs $59.95, body armour $39.95, wrisT from $14.95, belT $19.95.BOTTOM RIGHT: Tee $39.95, vesT $79.95, denim shorTs $69.95,

headscarf $14.95, sunnies $34.95, necklace $19.95, bag $29.95.

BLOGGER ALERT get the insider’s guide to all things milan, with bloggers from the Trend Book and PimPumPam as well as street style from Streetpeeper!sportsgirl.com.au

THIS PAGE: MAIN: [MARIA] playsuiT $79.95, haT $29.95, flower $14.95, gloves $16.95, ring $12.95, wrisT $14.95. [STEPH] lace Top $69.95, skirT

$79.95, haT $29.95, gloves $16.95, waTch $39.95, wrisT from $12.95.

OPPOSITE PAGE: TOP: [STEPH] dress $99.95, sandal $109.95. [MARIA] busTier $59.95, dress $69.95, necklace $29.95, wrisT from $14.95,

bag $29.95, sandal $109.95. MIDDLE: dress $129.95, necklace $19.95, wrisT [miXed seT] $19.95, ring $ 12.95, bag $29.95. BOTTOM RIGHT: Top

$79.95, shorTs $59.95, haT $29.95, necklace $24.95, bag $29.95.

Bellissima! Leave the OTT at home and do like Milan’s best dressed in sleek, smart styles with feminine details for instant Italian elegance. Mix a leg-baring playsuit with a floppy hat, work the new season lace and get ready to sip the best coffee of your life in a Milanese piazza (flirting with gorgeous Italian waiters optional).

BLOGGER ALERT

get a report straight from

the uk with our insider’s

guide to london, thanks

to amazingly chic english

bloggers Kingdom of

Style and Park and Cube,

as well as street stylistas

from Streetpeeper!

sportsgirl.com.au

London calling! Quirky, cool and perennially stylish, work the Brit look

with plenty of soft blues, pretty disty florals and a dash of rebellious

attitude! London’s burning with smoking hot fashion!

This is high tea with an edge– think Alexa Chung for that perfect balance

between preppy pretty and edgy rock ‘n’ roll. How do you take your tea

dress? In pastel shades and dose of sugary sweet accessories, with a

“wow” factor shoe? Don’t mind if I do.

OPPOSITE PAGE: MAIN IMAGE: [OLIVIA] dress $129.95, earrings $7.95, necklace $19.95, wrisT from $9.95, blue scarf $24.95, heel

$159.95, ToTe bag $59.95. [MILLIE] jackeT $99.95, shorTs $59.95, haT $29.95, necklace $19.95, wrisT $14.95, booTs $159.95. BOTTOM LEFT: [MILLIE] shirT $69.95, alley cuff jean $99.95, haT $19.95, necklace

$19.95. [OLIVIA] Top $79.95, shorTs $69.95, necklace $19.95, wrisT from $19.95. BOTTOM RIGHT: [MILLIE] Top & vesT $129.95, skirT

$79.95, haT $39.95, waTch necklace $29.95, heels $109.95. [OLIVIA] shorTs $69.95, shirT $79.95, sunnies $34.95, wrisT [miXed seTs]

$19.95, silver cuff $29.95, heels $109.95.

THIS PAGE: TOP RIGHT: Tunic $69.95, haT $29.95, shorT necklace $14.95, medium necklace $19.95, silver cuff $29.95, gold jumble

[miXed seT] from $19.95, peace braceleTs $9.95, rings from $19.95. MIDDLE: Top $79.95, skirT $79.95, sunnies $34.95, necklace $19.95,

wrisT from $14.95, belT $39.95, bag $29.95.

1.

3.

2.

4.

ELLERY

RACHEL GILBERT

ARNSDORF

THE CASSETTE SOCIETY

ALPHA60

AJE

NATIONAL BODY IMAGE AND EATING DISORDERS AWARENESS WEEK. 5 SEPTEMBER - 11 SEPTEMBER.

We thought we’d put our fashion devotion to good use, which is why we’ve joined forces with The Butterfly Foundation to support the National Body Image and Eating Disorders Week.

We’ve enlisted the support of our designer friends to design a range and express what HOPE means to them.

All profits go to The Butterfly Foundation National Support Line to help individual sufferers find their own hope within.

For more info or to get involved thebutterflyfoundation.org.au or call the support line 1800 ED HOPE

GIVE HOPEGIVE FASHION GIVE LOVE

SPORTSGIRL SUPPORTS BODY IMAGE AND EATING DISORDERS AWARENESS WEEK

price $14.95

noTe book $12.95

ToTe bag $19.95

ring $12.95

necklace $14.95

braceleT $14.95

in sporTsgirls conTinued supporT of emerging and esTablished aussie design TalenT, aje has creaTed an eXclusive sporTsgirls like collecTion available

online and selecTed sTores in augusT.

aje is the creative collaboration between eddi, bree and adrian. it was spawned not only as a playground of expression for eddi’s

styling passion, aje’s fine arts flair and sister bree’s financial wizardry, but more-so, as a product to rival the international designer

fashion market in both quality and affordability.

sportsgirl has been supporting young designers for many many years – celebrating talent, creativity and bringing the best

aussie fashions from the runways to wardrobes everywhere.

1. whiTe dress $170 2. black dress $170 3. one shoulder dress $170 4. Tee $80, ruffle skirT $120.

SPORTSGIRLS LIKE: AJE.

IN ADDITION TO OUR CAPSULE COLLECTIONS EACH OF OUR DESIGNERS HAVE CREATED A LIMITED EDITION NAIL COLOUR TO TREAT YOUR TALONS.EACH NAIL POLISH $7.95.

la, london, hong kong... there’s a world of style out there and if you heart it as much as us, you could become the sportsgirl global blogger and win

a trip around the world for you and your bestie!

sportsgirl and our buddies at sTa Travel will give you and a very lucky friend two round-the-world airfares, a brand new wardrobe and the chance to share

the hottest trends from the street with the sportsgirl community! it’s the opportunity of a lifetime!

To enter, in 50 words or less, show us your writing style and review your favourite global fashion destination.

GET ONLINE TO ENTER - SPORTSGIRL.COM.AU& START WRITING!

WIN A TRIP AROUND THE WORLD AND BECOME THE NExT SPORTSGIRL GLOBAL BLOGGER!

WHERE IN THE WORLD IS THE SPORTSGIRL BAG?BEST SHOTS WIN BIG! GET SNAPPING LADIES SPORTSGIRL.COM.AU