Go Fish
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Transcript of Go Fish
Go FishApplying national commercial fishing industry and seafood strategies on a local scale
What are our top priorities?
Promote
What are our top priorities?
PromotePreserve
What are our top priorities?
PromotePreserveSustain
What are our top priorities?
U.S. fisheries
Promote, Preserve & Sustain
U.S. fisheriesWild fisheries
Promote, Preserve & Sustain
U.S. fisheriesWild fisheriesRegional fisheries
Promote, Preserve & Sustain
U.S. fisheriesWild fisheriesRegional fisheriesLocal fisheries
Promote, Preserve & Sustain
Promote
Educate
Promote
EducateAdvertise
Promote
EducateAdvertiseNetwork
Promote
Educate
Create your mantra and repeat it incessantly
Educate
Create your mantra and repeat it incessantly All U.S. fisheries are managed for
sustainability
Educate
Create your mantra and repeat it incessantly All U.S. fisheries are managed for
sustainability Tell buyers to ask about country of origin and
wild fish
Educate
Create your mantra and repeat it incessantly All U.S. fisheries are managed for
sustainability Tell buyers to ask about country of origin and
wild fish Alaska fisheries already have this reputation
— build on that
Educate
Create your mantra and repeat it incessantly All U.S. fisheries are managed for
sustainability Tell buyers to ask about country of origin and
wild fish Alaska fisheries already have this reputation
— build on that Consider carefully any leap into regional
branding
Educate
Create your mantra and repeat it incessantly All U.S. fisheries are managed for
sustainability Tell buyers to ask about country of origin and
wild fish Alaska fisheries already have this reputation
— build on that Consider carefully any leap into regional
branding Take advantage of ASMI
Educate
Advertise
Cater to a variety of consumer learning styles with a broad outreach plan
Advertise
Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio)
Advertise
Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events
Advertise
Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media
Advertise
Cater to a variety of consumer learning styles with a broad outreach plan Traditional advertising (print, online, TV, radio) Events Social media
Don’t be afraid to try something new
Advertise
Network
Use the locavore movement as a model
Network
Use the locavore movement as a model Encourage fishermen to be vocal
Network
Use the locavore movement as a model Encourage fishermen to be vocal
On the docks
Network
Use the locavore movement as a model Encourage fishermen to be vocal
On the docks At farmer’s markets
Network
Use the locavore movement as a model Encourage fishermen to be vocal
On the docks At farmer’s markets Via social media
Network
Use the locavore movement as a model Encourage fishermen to be vocal
On the docks At farmer’s markets Via social media Via traditional media
Network
Use the locavore movement as a model Encourage fishermen to be vocal
On the docks At farmer’s markets Via social media Via traditional media
Tell the stories of fishing families
Network
Preserve
Fishing grounds
Preserve
Fishing groundsAccess to quota
Preserve
Fishing groundsAccess to quota
Use of gear types
Preserve
Sustain
Fishing stocks
Sustain
Fishing stocksFishing
communities
Sustain
Fishing stocksFishing communities
Fishing and processing infrastructure
Sustain
What are our top priorities?
Promote
What are our top priorities?
PromotePreserve
What are our top priorities?
PromotePreserveSustain
What are our top priorities?
Go Fish!