Go Elaborate
description
Transcript of Go Elaborate
Overview
Introduction
About Us
Who we are?
We are a Marketing technology company specialized in graphic design, web development, search engine optimization, brand identity, e-business marketing services and PR. We help our clients solve communication problems in today’s world.
What we can offer you
Mapping your business strategies; marketing and technologyAdd value to your productProvide strategic leadership- integrate planning, creation, design, management and technology
How?
Positioning and (re)branding your companyManaging a product launch successfullyAssessing growth opportunities/market segmentManaging the relationship between your company and your target market
What is the purpose of an online Marketing Plan?
Define measurable online objectivesAnalyze online competitive landscapePropose an online penetration strategyProvide traffic and cost estimation
The process:Understand the business taking a top-down approach (GOSPA)
Goal and visionSWOT analysisTarget Market Align with your company goalsProvide an online penetration strategy
Research Competitive Analysis Keywords Research Online Marketing Mix Cost per Traffic Estimation
Analyze top competitive websites/web applicationsExplore SEO dataEstimate the monthly traffic per each keywordMarketing strategy has to match company’s goals, objectives and budgetMeasure cost over time
How we get there
How we get there
What we do:Web
Application
Development of enterprise applicationsE-commerce B2B and B2CSystem integration between partners and customersData SecuritySEO
What we do: Web Design
Design and create state-of-the-art web sitesVisual programmingCreating and monitoring of advertising campaignSupport brand and promotional activitiesLaunching of new products
What we do: Graphic Design
SignalingCreation of TrademarksLogos and SymbolsPromotional Material Packing and Labels
What we do:Public
Relations
Media Relations and publicity (consumer press and trade)News ReleasesEmployee communication/ consumer communicationSpecial Events and Promotions (Grand Openings, sponsorships)Media Training
Budget
Minimal Budget depending on service.