Go Elaborate

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Transcript of Go Elaborate

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Overview

Introduction

About Us

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Who we are?

We are a Marketing technology company specialized in graphic design, web development, search engine optimization, brand identity, e-business marketing services and PR. We help our clients solve communication problems in today’s world.

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What we can offer you

Mapping your business strategies; marketing and technologyAdd value to your productProvide strategic leadership- integrate planning, creation, design, management and technology

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How?

Positioning and (re)branding your companyManaging a product launch successfullyAssessing growth opportunities/market segmentManaging the relationship between your company and your target market

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What is the purpose of an online Marketing Plan?

Define measurable online objectivesAnalyze online competitive landscapePropose an online penetration strategyProvide traffic and cost estimation

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The process:Understand the business taking a top-down approach (GOSPA)

Goal and visionSWOT analysisTarget Market Align with your company goalsProvide an online penetration strategy

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Research Competitive Analysis Keywords Research Online Marketing Mix Cost per Traffic Estimation

Analyze top competitive websites/web applicationsExplore SEO dataEstimate the monthly traffic per each keywordMarketing strategy has to match company’s goals, objectives and budgetMeasure cost over time

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How we get there

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How we get there

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What we do:Web

Application

Development of enterprise applicationsE-commerce B2B and B2CSystem integration between partners and customersData SecuritySEO

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What we do: Web Design

Design and create state-of-the-art web sitesVisual programmingCreating and monitoring of advertising campaignSupport brand and promotional activitiesLaunching of new products

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What we do: Graphic Design

SignalingCreation of TrademarksLogos and SymbolsPromotional Material Packing and Labels

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What we do:Public

Relations

Media Relations and publicity (consumer press and trade)News ReleasesEmployee communication/ consumer communicationSpecial Events and Promotions (Grand Openings, sponsorships)Media Training

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Budget

Minimal Budget depending on service.