Go Digital or Perish! - "Why Businesses Should Go Digital and How?"
14
GO DIGITAL OR PERISH! www.performetris.com Why Businesses should go Digital & How?
-
Upload
performetris -
Category
Marketing
-
view
112 -
download
2
description
Do you still expect your customers to behave like they did before the internet? Wake up!!! The marketing scenario has changed and you need to too! Here’s a quick ppt for you to learn how to respond to the change. You can also download the FREE e-book here - http://bit.ly/QkSKha
Transcript of Go Digital or Perish! - "Why Businesses Should Go Digital and How?"
GO DIGITAL OR PERISH!
www.performetris.com
Why Businesses should go Digital &
How?
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
m
2
Are you digital yet?
Most would say, “Yes, ofcourse!”. Is your business digital yet?
“Umm.. yea.. sort of.. we’re just planning……..umm…”
Well, if your business is
not online, get it there.. NOW!
3
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
m
Most businesses are still focused on traditional advertising like print ads, direct mail and radio. That's great if that's where your customers are, but if you're like most businesses, your customers are increasingly going online if not already there—which means your marketing/ advertising money should be going to online marketing, too.
4
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
m
WHAT INDUSTRY LEADERS ARE SAYING ABOUT THE DIGITAL SPACE?
“Almost overnight, the Internet's gone from a technical wonder to a business must.”
– Bill Schrader, businessman
“It's hard to find things that won't sell online.”– Jeff Bezos, founder, Amazon
“The future of retail is the integration of Internet and digital services with the retail network.”
– Charles Dunstone, founder, Carphone Warehouse
“We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.”
– Eric Schmidt, ceo, Google
“You talk to a lot of brands and they're terrified of the user-generated space. We all have to get a little bit more comfortable that the … conversation is already happening. It's whether or not we begin to participate that counts.”
– Kay Madati, vp, audience experience, CNN
5
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mHOW CAN A BUSINESS GO ONLINE IN 6 EASY STEPS?
Step 1 – Get a website!
Step 2 – Optimize it for the search engines..
Step 3 – Get onto the social media bandwagon!
Step 4 – Advertise!
Step 5 – Collect data, set goals and analyze.
Step 6 - Get leads & sales!
6
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 1 – GET A WEBSITE!
It's simple! Get a website = Get found = Get customers.
A handy tip: The look & feel of a website can determine if visitors do business with your company. You may offer the best service or product available, but if your website doesn't look professional or is not user-friendly, people are less likely to get convinced into buying from you.
7
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 2 – OPTIMIZE IT FOR THE SEARCH ENGINES..
Most visitors find a website using a search engine, like Google. Make your site SEO-friendly. Using a content management system like WordPress means that each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for defined keywords, allowing for very specific search engine optimization.
8
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 3 – GET ONTO THE SOCIAL MEDIA BANDWAGON!
You need to be where your customers and prospective buyers are! Facebook, Twitter, Pinterest, Google+ and LinkedIn - create a company page/profile in all of these to begin with. Connect with your customers.. engage.. socialize! This is where you'll be building long-lasting relationships with them and converting them into loyal customers and a voice for your brand.
Keep in mind: It's important to listen and to be active here. Respond to queries and address complaints/ feedback promptly.
9
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mHOW SOCIAL MEDIA WORKS:
10
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 4 – ADVERTISE!
Now that you have an online presence, get more visitors to your website and your social media pages. How do you do that? Start advertising!
Online pay-per-click advertising like Google AdWords is something many businesses can't do without. Anxious about the expenses? Well, the good news is you can completely control your ad budget and set your target market so you don't end up spending too much.
Since your business is now active on Facebook, Facebook ads are another affordable way to expose your business to new prospects. Facebook allows you to target prospects extremely narrowly – by region, demographics and many other factors, so that you can pay only for ads that are seen by people likely to become customers. You can develop ads based on specific goals, such as driving clicks to your website, getting more likes or creating website conversions.
11
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 5 – COLLECT DATA, SET GOALS AND ANALYZE.
Unlike most traditional marketing strategies, with digital marketing you can track and analyze everything starting from the number of visitors to your website to their location, browser, activity on your website and much more. Even for your online ads, it's easy to measure results and see if your ads are actually driving traffic to your website, increasing your 'likes' or otherwise getting results.
Based on this data, you can take various business decisions and also decide for yourself if digital marketing and an online presence helps grow your business or not.
12
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
mSTEP 6 – GET MORE CUSTOMERS & INCREASE SALES!
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
m
13
So, business owners, stop being lazy! Your customers are now online and it's high time you make use of this medium. Get the hang of digital media or hire a professional digital marketing company to do it for you. Either way, get online!
How do your marketing plans measure up compared to other businesses in your
industry?
Click here to avail your FREE Digital Audit Report & find out!
Web: w
ww
.perfo
rmetris.co
m
E-m
ail: in
fo@
perfo
rmetris.co
m
14
Performetris SolutionsMittal Towers, MG Road,Bangalore - 560001Karnataka, India
Phone: +91-97426-45476E-mail: [email protected]
Connect with us:
