Digital Marketing

By: Nick Greco

Background

First store opened in 1935 in Pittsburgh by David Shakarian

GNC name was born in 1960

6,000 stores in 50 countries

150 quality checks

Target Audience

Consumers who have:

Healthy lifestyles

Goals

Active Lifestyles

Best Prices

High Quality

Products

Big Idea

at the

Goals

Pull away from competitors

Raise awareness

o Gain members

o Increase sales by 5%

Campaign

Free Samples

Contests

Sponsored booths

Connecting with Consumers

Facebook

Twitter

Smart Phone Application

Competition

BodyBuilding.com

Vitamin Shoppe

Campaign Budget

Print Ad Magazines

$1,200,000

Application Optimization

$8,000

Contest winners

$12,000

Samples

$603,200

$1,200,000.00

$8,000.00

$12,000.00 $603,200.00

$1,396,800.00

o Pay-Per-Click

$1,396,800/year

$116,400/month

$$0.97/click 4,000 clicks

per day

Total= $3,220,000

Summary

Pull away from competitors, raise

awareness, increase sales.

Use social media, Sponsor booths,

Samples and smartphones to promote

Gain loyal customers