Increasing your Online Digital Music sales

Linton Beckles – Linton Charles Media

New Future The Emerging Digital Landscape

20 years ago; CD, DAT, MP3 (new) Mechanical media devices

10 years ago; no “google”, “my space”, “twitter”, “facebook”,

“you tube”, now “vimeo” and lots more…

10 years from now we will be transcending “social network”

“search engines” “desktops” “smart devices” as we know it.

Where will you be with your music in 10 years time?

A New Industry Model

The Industry Internet

New Developments

New Technology!Warning or Dawning

For the Music IndustryDownloads,MP3, Napster,

i-Pod, P2P, Bluetooth

© 2004 Linton Charles Media

New LandscapeWith all credit to the Internet & advancing

technology Music Creators will afford tomake & own their music, pushing Record Companies & Music Publishers to move

towards Software development in additionto reinventing themselves to play new

facilitating roles between Artists and Fans

Users - Facilitators

A New Landscape Old Landscape;

Creators, Owners, Facilitators, Users Was understood by all as the way the industry runs, everyone

stayed in their roles and set place.

New Landscape (New frontier) Creators (Owners) and Users (Facilitators) Today the landscape looks blurred as the market forces of

technology, marketing and social media

Myths and Fears about Online Music On line is killing the music industry

Record companies loose billions YES a wealth shift is happening Sales cant be traced

That is not the case if you register UPC, ISRC coding Free Music on the Internet

Free to listen for now but coming soon Pay to Play You Tube* Loss of Royalty Earnings

Rights collection slow on the uptake, royalty streaming is coming Counter-feiters, Pirates and Cyber squatters field day

Only true for the really clever ones

New Frontiers New Challenges

Music Rights blurred on the Internet; Monitoring and Payments Forces and Trends; Technology and Social Media impact Music Contacts force to face 360 Deals Shift in Retail Outlets to Online Shift in Facilities and Tools for creating music Providers force hand on pricing Music Sales and Distribution Law in need of review on Online Digital Rights and DRM Users having a time of their lives with FREE and CHEAP music Shift in Marketing Trends; Web, Social, Viral, Branding,

Sponsors, Investors

Monetising your Online Music Downloads

Your music in digital formats; MP3, WMA etc. Streaming

Your music on play lists, online broadcasts etc. Subscriptions

Your music in libraries as play lists, streaming or downloads Fulfilment Deals

Your music in physical CD’s, DVD sold in stores by demand Merchandising

T-Shirts, Caps, Badges etc. sold online via Fulfilment sites

Online Music Distributors

Distributor Price UPC CODE

PriceSingle

PriceEP

PriceAlbum

Sign Up/Maintenance

% Taken

CD Baby $20 $35 $35 $35 Per release* CD(P) 9%

Ditto Music 0 $41.81 $41.8 $41.81 £25 0%

Tune Core 0 $29.97 $41.76 $51.66 $19.98 pa per release 0%

Orchard 0 $29.97 $41.76 $51.66 $19.98 pa per release 0%

DMD 0 $82.35 $197.65 $329.41 Per 6 months 0%

Emubands 0 $41.09 $57.65 $82.27 0%

Musicadium $41.10 $101.79 $101.79 $101.79 0%

RouteNote 0 0 0 0 10%

The Gene Pool 0 $9.87 $49.33 $49.41 10%

MP3, Ring Tones, Licence Sales Orchard; multi-platform licensing

Top 10 Online Music Stores

Store SinglePrices

AlbumPrices

Play/Download

Format Options Account/Subscription

iTunes $0.99 $0.99 MP3 $25 Start

Amazon $0.89 $0.89 $25 Start

Rhapsody $0.99 $9.99 MP3-DRM(R)/CD Burn $25 Start/12/99/14.99

WalMart Music $0.74 $0.74 $25 Start

Zune Marketplace $0.98 $0.98 MP3-DRM (F) $5 /400 Points/ $14.99 pm

eMusic $0.33 $0.33 30 Songs* MP3-DRM (F)/CD Burn $11.99 pm*

Puretracks $0.99 $0.99 WMA/MP3-DRM (R) $25 Start

Buy Music $0.79 $0.79 WMA $25 Start

Pay Play FM $0.77/0.88 $7.77/8.88 MP3-DRM (F) $5 Start

Legal Sounds $0.09 $0.89 $25 Start/App

Product/Services Downloads, Playlists, Radio, Jukebox* Subscriptions, Full Preview

10 Must Do’s for your Online Sales

1 Sign a record deal – for record sales and marketing To a major or independent label they will record your songs

2 Set up your own record label – for record sales You record your songs, Label name, as a Trading or Limited

company, letterhead, Bank Account, Contract of Assignment

3 Get your music professionally mastered For full sonic quality for reproduction, broadcasts, downloads,

4 Register your music – for collection and representation PRS, MCPS, PPL, VPL, MU, AIM

5 Register your music – for chart sales and placing Official Chart Company, Millard Brown for Barcodes and ISRC

10 Must Do’s for your online sales

6 Sign up to an online distributor – for online sales Online stores; iTunes, Amazon, CD Baby, Ditto, Absolute,

Pandora, Spotify, Rhapsody, Napster, Yahoo,

7 Subscribe to a online marketing – for PR and Promotion To key media coverage, Radio, TV, Press on your releases

8 Use all available mobile, internet and social media Email, Facebook, Twitter, You Tube, Vimeo, FRAN’s, WOM, Apps, File Sharing Podcasting, Now casting, Tools and techniques, Go Viral

10 Be available – to Promote your music News, Reviews, Interviews, PA’s, Shows, Ministry, Tours Talk to Sponsors, Investors,

Thank You for attending