GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen
-
Upload
global-mobile-game-confederation-gmgc -
Category
Mobile
-
view
74 -
download
1
Transcript of GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen
![Page 1: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/1.jpg)
5 LESSONS BRINGING CORE GAMES TO
TOUCH SCREENS
EdTheShred@KSegerstrale
![Page 2: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/2.jpg)
BACKGROUND
MOBILE GAMESCO-FOUNDER, VP
MACROSPACE(NASDAQ: GLUU)
TABLET GAMESNON-EXEC DIRECTOR
(SOFTBANK 51% OWNER)
SOCIAL GAMESCO-FOUNDER, CEO(NOW PART OF EA)
2001-2007 2007-2012 2010-2013
CORE GAMES ON TOUCHEXEC DIRECTOR / COO
2013-
![Page 3: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/3.jpg)
Founded: 2012
Deep core gaming talent(Riot, Rockstar, Blizzard, Guerrilla, …)
35 FTEs, 15M in
fundingFirst game:
Vainglory™
CREATORS OF CORE GAMES FOR TOUCH SCREENS
Stephan / CCORiot Games
Q / CPOPlayfish
Kristian / COO & EDPlayfish / EASupercell, Glu
Jason/ Tech ArtLucasartsDreamworks
Carlo/ Art dirBlizzardInsomniac
Bo / CEORockstar GamesGazillion
Tommy / CTORiot GamesGuerilla Games
+++
Console grade E.V.I.L. Engine
![Page 4: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/4.jpg)
OUR DREAM IS A FRANCHISE FOR DECADES
![Page 5: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/5.jpg)
FOR EVERYONE, EVERYWHERE TO WATCH AND PLAY
![Page 6: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/6.jpg)
STRONG CRITICAL RECEPTION
-William “Chobra” Cho - Korean e-sports celebrity
![Page 7: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/7.jpg)
20,000+ 5-star reviews on the App Store!
![Page 8: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/8.jpg)
GROWTH METRICS
• Already one of the moststreamed touch screen games– 900k+ Twitch views in March– 1.5M YouTube views in March
• 75min+ average play time
• Exploding community events– Tournaments– Tutorial streams
![Page 9: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/9.jpg)
FANATICALCOMMUNITY
![Page 10: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/10.jpg)
5 LESSONS FROM THE EXPERIENCEOF BUILDING VAINGLORY SO FAR
![Page 11: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/11.jpg)
LESSON 1 : ENGINE MATTERS
• Proprietary console grade E.V.I.L Engine
• Performance and precision– 60 fps, <30ms controls, 1.3M polygons
• Speed of new hardware adaptation– Fastest time to new API:s and chipsets
• Magnet for talent– Artistic freedom, technology culture
![Page 12: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/12.jpg)
LESSON 2 : DESIGN FOR GAMERS – NOT MOBILE
• No gimmicks in controls– Gestures and accelerometer?
• Long sessions– 20min sessions vs 3 minute sessions
• Unapologetically core experience– D1 retention tough for any core game– Day 30+ is what matters
![Page 13: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/13.jpg)
LESSON 3 : WORKING WITH THE COMMUNITY
• No UA
• From 1:1 relationships to scale
• Key channels: YouTube, Twitch, Forums & more
• Dedicated talent vs variety talent
![Page 14: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/14.jpg)
LESSON 4 : MEASURING PROGRESS
• “Concrete basketball court” test
• Total minutes played key
• Stream / Youtube views as proxy for deep engagement
![Page 15: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/15.jpg)
LESSON 5 : PATIENCE• Communities take time to build
![Page 16: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/16.jpg)
POTENTIAL OF CORE GAMING ON TOUCH?
Source: Ben Evans – A16Z
• Mobile devices are portable and personal, facilitating play together anywhere driving stickiness
• Mobile devices are inherently social and always connected to data, driving distribution
• Discoverability and installation easier through app stores
• Touch is more intuitive to learn than mouse + keys
• Opportunity to learn from all previous mistakes in monetization, community and distribution
Touch screen core addressable
PC core addressable
![Page 17: GMGC2015 - 5 Lessons Bringing Core Gamers to Touchscreen](https://reader034.fdocuments.in/reader034/viewer/2022042819/55ce9ed7bb61eba9288b470c/html5/thumbnails/17.jpg)
THANK YOU!
EdTheShred@KSegerstrale