5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 1/33

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 2/33

 

By Navin, Chandni and RajivBy Navin, Chandni and Rajiv

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 3/33

 

HistoryHistory

Raja Harishchandra was the first filmRaja Harishchandra was the first filmmade in India (1913)made in India (1913)

By the 30s the industry produced overBy the 30s the industry produced over200 films per year200 films per year

In the 50s first coloured filmsIn the 50s first coloured films

Mostly romance movies and action filmsMostly romance movies and action filmsfrom the 60s onfrom the 60s on

 Around the year 2000, Bollywood became Around the year 2000, Bollywood becamefamous all over the worldfamous all over the world

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 4/33

 

NotableNotableFilmsFilms

NotableNotable Actors Actors

RajRaj KapoorKapoor RajeshRajesh KhannaKhanna SharmilaSharmila TagoreTagore GuruGuru Dutt Dutt  DilipDilip KumarKumar DevDev Anand Anand

NargisNargis SunilSunil Dutt Dutt  ShammiShammi KapoorKapoor

NotableNotableSingers/ SongSingers/ Song LataLata MangeshkarMangeshkarand Mohammedand Mohammed RafiRafi

reigned supremereigned supreme Rise of :Rise of :

KishoreKishore KumarKumar  Asha Asha BhosleBhosle

 Mere Mere SapnoSapno KiKiRaniRani

  KoiKoi MujheMujhe JungleeJungleeKaheKahe

 Mere Mere SaamneSaamne WaleWale

KhirkiKhirki MainMain   MeraMera JootaJoota HaiHai

JapaniJapani

 Awaara Awaara (1951)(1951) DevdasDevdas (1955)(1955) Shree420 (1955)Shree420 (1955) Mother India (1957)Mother India (1957) PyaasaPyaasa (1957)(1957) MughalMughal--ee--Azam Azam (1960)(1960)

MadhumatiMadhumati (1958)(1958) Guide (1965)Guide (1965)

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 5/33

 

BollywoodBollywood

Largest producer of movies in the worldLargest producer of movies in the world

Large part of mass Indian culture,Large part of mass Indian culture,

whether for escapism or socialwhether for escapism or socialcommentarycommentary

Masala movies is a mix of all different Masala movies is a mix of all different genres in one moviegenres in one movie

It has swung between familyIt has swung between family--friendlyfriendlyromance and social commentaryromance and social commentary

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 6/33

 

BollywoodBollywood -- Love your First Love your First ImpressionsImpressions

BollywoodBollywood is predominantlyis predominantlyescapist and full of escapist and full of entertainment, no matterentertainment, no matterhow artistic it is.how artistic it is.

Full of music, dancing,Full of music, dancing,

colorscolors-- part of Indianpart of Indiancultureculture Romance will always be aRomance will always be a

key factorkey factor--whether focus orwhether focus ora subplot a subplot 

Family is a key role in lives,Family is a key role in lives,

friendship is filled withfriendship is filled withcrazy times, and marriagecrazy times, and marriagealways occurs in ultimatealways occurs in ultimateromanceromance

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 7/33

Generation of Idea

MarketingArtiste Technician Selection

Signing with distributor/Music Labels

Actual Production of the Film

Film Censor

Marketing

Film Release

Film Making Process

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 8/33

People InvolvedPeople Involved

Role Description

Director Responsible for creating the vision of the film

ProducerResponsible for overseeing the film and making sure everything get completed

Screenwriter Writes the story and script 

 Actor Works in front of the camera

EditorResponsible for editing all the individual shots into scenes and thenmaking this into a cohesive story.

Production

designer

Responsible for the location and the feel of the film

Director ofphotography(Cinematographer)

Responsible for the lighting and ensuring the wishes of the director arecarried out in relation to the filming (angles, movement, shots)

 Art director Responsible for the sets, costume and make-up

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 9/33

Other People InvolvedOther People Involved

Role Discription

Costume artiststhe people who design the Costumes for the actors

Make-up artists the people who apply make-up or other features to a actors.

 Art director a person who supervises other artists.

 Animalsupervisor

a person who supervises the animals in a live action movie.

Backgroundartists

the people who design the set for a movie set for a movie.

Studio manager the person who owns the set owns the set .

Characterdesigner

the person who creates the characters.

Castingdirectors

the people who instruct the actor and actresses in a movie.

Hair dressers the people who do the actor or actress's hair.

Wardrobe the clothes the actors or actresses wear in a movie

  

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 10/33

Role of CBFCRole of CBFC

 At present films are certified under 4categories

UnrestrictedPublic Exhibition

Unrestricted PublicExhibition - with aword of caution thatParental discretionrequired for childrenbelow 12 years

Restricted to

adults

Restricted to any specialclass of persons

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 11/33

Film certification is the end product of the process ofpreviewing of film. It is to ensure that the children do notget exposed to psychologically damaging matter.

The Certification rules also apply to foreign films importedinto India , dubbed films and video films. The certificationdoes not apply to films made specifically for Doorsdarshanand Doordarshan has its own system of examining suchfilms.

Some of the objectives, the Board of Film Certification shall

ensure that-- Human sensibilities are not offended by vulgarity,

obscenity or depravity;

- Scenes involving sexual violence against women likeattempt to rape, or any form of molestation, are avoided and if

such incident is relevant to the theme, they shall be reduced tothe minimum;

- Friendly relations with foreign States are not strained;

The Board shall scrutinize the titles of the films and ensurethat they are not provocative, vulgar, offensive or violative

of any of the above-mentioned guidelines.

    

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 12/33

Mastermind approachMastermind approach ±± blending several tools toblending several tools todeliver a consistent image to the audiencedeliver a consistent image to the audience

DM/Internet/Telemktg

Alliances/deals

Media Planning/Buying

Creative support

Public relations

Ground support

Advertising

Pre/Post launch activity

3 AUDIENCE21Film

PROMOTION

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 13/33

Integrated Marketing CommunicationIntegrated Marketing Communication

 Advertising SalesPromotion

PublicRelations

PersonalSelling

DirectMarketing

Print ad Trade promoschemes

Press kits Salespresentations

Telemarketing

Broadcast ad Contests,games

Speeches Trade shows Internet Mkting

Brochures Premiums &

gifts

Sponsorships E - Mkting

Internet Ad Coupons Publications Mobile Mkting

 Video tapes Rebates Events

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 14/33

ControversiesControversies  Aamir Aamir KhanKhan Vs Vs ChetanChetan Bhagat Bhagat 

 A A controversy which started with the releasecontroversy which started with the releaseof '3 Idiot.of '3 Idiot. Bhagat Bhagat had accused thehad accused theproducers of film,producers of film, Vidhu Vidhu Vinod Vinod Chopra of Chopra of having lifted the entire story from his novel,having lifted the entire story from his novel,

'Five Point Someone', and not giving him'Five Point Someone', and not giving himproper credits or payments.proper credits or payments. Aamir Aamir Khan, theKhan, thelead actor of the film, had retaliated bylead actor of the film, had retaliated bysaying 'saying 'ChetanChetan is trying to take away theis trying to take away thecredit from the film's writer,credit from the film's writer, Abhijat  Abhijat Joshi'.Joshi'.Chopra, directorChopra, director RajKumarRajKumar HiraniHirani and Khanand Khanhad even called for a press conference tohad even called for a press conference toclear their stand. The controversy died aclear their stand. The controversy died anatural death afternatural death after Bhagat Bhagat sheepishlysheepishlyapologisedapologised to Khan.to Khan.

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 15/33

Essentials of Making a Hit MovieEssentials of Making a Hit Movie

 Actors Actors

DialoguesDialogues

MusicMusic DanceDance

ComedyComedy

RomanceRomance Story/ Script Story/ Script 

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 16/33

 Actors Actors--  An An actoractor is ais a personperson whowho actsacts in ain a dramaticdramatic production and whoproduction and who

works inworks in filmfilm,, televisiontelevision,,theatretheatre, or, or radioradio in their capacity.in their capacity.

 Amitabh Amitabh BachchanBachchan RekhaRekha Zeenat Zeenat Aman Aman RishiRishi KapoorKapoor ShashiShashi KapoorKapoor JeetendraJeetendra

SrideviSridevi HemaHema MaliniMalini

Key ActorsKey Actors ShahrukhShahrukh KhanKhan KajolKajol MadhuriMadhuri Dixit Dixit  KareenaKareena KapoorKapoor  Amir Khan Amir Khan SalmanSalman KhanKhan

SanjaySanjay Dutt Dutt   Akshay Akshay KumarKumar

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 17/33

Key ActorsKey Actors--Gen. Next Gen. Next 

KatrinaKatrina Kaif Kaif  HithrikHithrik RoshanRoshan

 Anushka Anushka SharmaSharma

RanbirRanbir KapoorKapoor MalikaMalika Sherawat Sherawat 

DeepikaDeepika PadukonePadukone

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 18/33

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 19/33 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 20/33

DialoguesDialogues

 Yes, Dialogues do make a movie HIT. Yes, Dialogues do make a movie HIT.

The role of dialogue is to reveal characterThe role of dialogue is to reveal characterand add layers to the drama.and add layers to the drama.

Dialogue authenticates theDialogue authenticates thespeakerspeaker as an individual or a real personas an individual or a real personrather than the imaginary creation of arather than the imaginary creation of a

story teller.story teller. Dialogue serves to tell the storyDialogue serves to tell the story

andand expresses feelings and motivations of expresses feelings and motivations of 

characters as well.characters as well. 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 21/33

MusicMusic

Music helps to create a particularatmosphere.

Music is added to reflect emotion andrhythm to a film

Music aids viewers understanding bylinking them to scenes.

Film sound is comprised of conventions

and innovations.

 And to end, life does not move without music it keeps rolling in our mind most 

of the times. 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 22/33

MusicMusic-- Hit SongsHit Songs

BhaagBhaag D.K. Bose (Delhi Belly)D.K. Bose (Delhi Belly)

CharacterCharacter DheelaDheela HaiHai (Ready)(Ready)

Pee loon (Once Upon A Time InPee loon (Once Upon A Time In MumbaaiMumbaai)) BeeraBeera ((RaavanRaavan))

DilDil kyunkyun yehyeh meramera (Kites)(Kites)

DilDil ToTo BachchaBachcha HaiHai JiJi ((IshqiyaIshqiya)) SheilaSheila KiKi JawaniJawani (Tees(Tees MaarMaar Khan)Khan)

MunniMunni BadnaamBadnaam HuiHui ((DabanggDabangg))

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 23/33

Leading Female

Playback

 AlkaYagnik

SunidhiChauhan

Leading M

Playback

SonuNigam

Shaan

India¶s Nightingales

LataMangeshkar 

 Asha Bhonsle

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 24/33

DanceDance

 A Bollywood movie is incomplete without songs and dance in it.

Indians like and enjoy a very wide varietyof dance and music, which is roughlydivided in the three groups - classical,folk, and popular.

Some of the very popular dance stepsusually remain in our mind whenever wethink of dancing like Salaam Namaste

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 25/33

RomanceRomance

 A A romantic filmromantic film can be loosely defined as anycan be loosely defined as anyfilm in which the central plot is all about thefilm in which the central plot is all about theromantic involvement of the story's character.romantic involvement of the story's character.

The appeal of these films is in the dramaticThe appeal of these films is in the dramaticreality of the emotions expressed by thereality of the emotions expressed by thecharacters.characters.

 Another prerequisite is that the film has a happy Another prerequisite is that the film has a happyending, we have exceptions though.ending, we have exceptions though.

There is no better way to get to the Valentine'sThere is no better way to get to the Valentine'sspirit than watching romantic movies.spirit than watching romantic movies.

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 26/33

Romantic FilmsRomantic Films-- Some of the Romantic filmsSome of the Romantic filmswhich is still somewhere in our mind iswhich is still somewhere in our mind is

DILWAALE  DULHANIYA LE  J AAYENGE DILWAALE  DULHANIYA LE  J AAYENGE 

REHNA HAI  TERE  DIL MEIN REHNA HAI  TERE  DIL MEIN 

VEER Z  AARAVEER Z  AARA MOHABATEIN MOHABATEIN 

TERE  NAAMTERE  NAAM

KUCH  KUCH  KUCH KUCH HOTA HAI HOTA HAI 

DIL TO  P AAGAL HAI DIL TO  P AAGAL HAI 

KAHO  NA PYAR HAI KAHO  NA PYAR HAI 

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 27/33

ComedyComedy

Comedy FilmsComedy Films are "make them laugh" films designedare "make them laugh" films designedto elicit laughter from the audience.to elicit laughter from the audience.

Comedies are light Comedies are light--hearted dramas, crafted to amuse,hearted dramas, crafted to amuse,

entertain, and provoke enjoyment.entertain, and provoke enjoyment. The comedy type humorously exaggerates the situation,The comedy type humorously exaggerates the situation,

the language, action, and characters.the language, action, and characters.

Comedies observe the deficiencies and frustrations of Comedies observe the deficiencies and frustrations of life, providing a momentary escape from daylife, providing a momentary escape from day--toto--day life.day life.

They usually have happy endings, although the humorThey usually have happy endings, although the humormay have a serious or pessimistic side.may have a serious or pessimistic side.

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 28/33

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 29/33 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 30/33

Story/ Script Story/ Script 

Story is very crucial thing for makingStory is very crucial thing for makingmovie. Like we can say, no one killedmovie. Like we can say, no one killed

 jessica jessica..

The same way script is equallyThe same way script is equally important important toto story, we can say about movie like 3I orstory, we can say about movie like 3I orMMunnabhaiunnabhai MBBS, if script written is worst MBBS, if script written is worst 

what would be the impact on Movie?...!!what would be the impact on Movie?...!!Flopped. Right.Flopped. Right.

Scriptwriting is an artform, and

creating art is never easy. 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 31/33

MoviesMovies-- 2010/112010/11 BandBand BaajaBaaja Baaraat Baaraat  RaginiRagini MMSMMS

I HateI Hate LuvLuv StorysStorys

DabangDabang GolmaalGolmaal 33

My Name is KhanMy Name is Khan

RajneetiRajneeti

 

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 32/33

DirectorDirector

NavinNavin GoyalGoyal

ProducerProducer

ChandniChandni Jajal Jajal

EditorEditorRajivRajiv HindujaHinduja

5/8/2018 GMCS Presentation- Bollywood - slidepdf.com

http://slidepdf.com/reader/full/gmcs-presentation-bollywood 33/33