GM Sustainability IEEE USA Annual Meeting for web.ppt · 2014-01-08 · planet as you would want to...
Transcript of GM Sustainability IEEE USA Annual Meeting for web.ppt · 2014-01-08 · planet as you would want to...
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Practicing SustainabilityAn Engineering Approach
Guru MadhavanSource: The Cultural Programs of the NAS
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2/24
Invest or Cut?
Source: Microsoft ClipArt
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3/24Source: http://3.bp.blogspot.com/_gA4ZejFBGQU/Sg4R-AYuGCI/AAAAAAAABEE/FmR7uAjt4DI/s1600/brundtland.JPG
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What is Sustainability?
“We need a much clearer
understanding of the impact
our infrastructure has on
larger systems, specifically
how energy is produced.”
—Architect Richard Cook
5/24
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What is Sustainability?
Source: http://img.timeinc.net/time/2012/t100/t100_andres.jpg
“Sustainability is not the
destination but the
journey toward it. Every
journey requires food.”
—Chef José Andrés
6/24
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What is Sustainability?
Source: http://annapolissymphonyblog.com/wp-content/uploads/2012/01/JLN-Michael-Adams-2011cropped.jpg
“Music is the
sustainable transfer of
emotions from one
person to another, and
…creative emotional
ideas from one
generation to another.”
—Maestro José-Luis Novo
7/24
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What is Sustainability?
Source: http://www.guelphorganicconf.ca/files/wp-content/uploads/2009/06/wayne_roberts09.jpg
“The need for popular
education and
engagement…appeals to
me because I think
vibrant democracy is a
touchstone of
sustainability.”
—Analyst Wayne Roberts
8/24
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What is Sustainability?
Source: http://mmnpl.files.wordpress.com/2011/11/frito-lays.jpg; http://media.zmags.com/blog/lays_classic.gif
“Sustainability is
about optimizing our
processes, technology
and behavior.”
—Pepsi VP Dave Haft
9/24
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What is Sustainability?
Source: https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQhxrQysPMLOUOwP5FRrH8YEtL2te2Ux6s00QeNPqZySeIXXl0fSA
“Don’t donate. Donating
usually sends the
community backwards.
Rather, partner.”
—Engineer Robert Malkin
10/24
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What is Sustainability?
Courtesy: Asterisk Productions
“Do no harm; treat the
planet as you would want
to be treated; do not take
more from the earth than
your share.”
—Filmmakers David
Springbett and Heather
MacAndrew
11/24
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What is Sustainability?“Sustainability is about
human progress at a
creative level. It
encourages new ways of
seeing and interpreting
the world through a
shared encounter.”
—Artist Jane Milosch
Courtesy: Shih-Chieh Huang 12/24
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What is Sustainability?
“The way, for example, paper
retains its self despite
damp or heat or frost,
or a bird continues to flit
on altered airstreams.”
—Poet Heidi Williamson
Source: http://www.heidiwilliamsonpoet.com/images/heidi_image.jpg 13/24
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What is Sustainability?
“An essential
criterion of morality:
the application of the
golden rule to the
unseen others who are
yet to come.”
—Pastor Ken Wilson
Source: https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQxRm6W4SYrN9c6EtmjAtOTuEnUxEG5mfVs1aInmCIOH_2kE6Nmlg 14/24
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The Tea Kettle Conundrum
Image Source: http://remodelista.com/img/sub/uimg/Yanagi%20Tea%20Kettle%202.jpg After George Whitesides, Harvard University 15/24
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Contextual
Elements of
Sustainability are
Coupled
Complex16/24
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Systems
The Engineering Mindset
Trade-offs
Constraints
Sociology
Efficiency
17/24
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The End Point Fallacy
18/24
Moon and Mars
After Richard Nelson, Columbia University
Slums
“No Clear Paths to the
Solution”
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A Matter of “Know How”
19/24After Daniel Sarewitz, Arizona State University and Richard Nelson, Columbia UniversitySources: http://vaccinesfield.cochrane.org/sites/vaccinesfield.cochrane.org/files/uploads/podcasts/edward_jenner_1749_1823_perfo__br_hi.jpg | http://www.forsyth.k12.ga.us/cms/lib3/GA01000373/Centricity/Domain/3487/literacy.jpg
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Perpetual Dilemmas
Source: http://media.tumblr.com/tumblr_lfvv2szWQm1qdxwbg.jpg20/24
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“The test of a first-rate intelligence is the ability
to hold two opposing ideas in the mind at the
same time and still retain the ability to function.
One should, for example, be able to see that
things are hopeless and yet be determined to
make them otherwise.”—F. Scott FitzgeraldSource: http://ebooks.adelaide.edu.au/f/fitzgerald/f_scott/portrait.jpg 21/24
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Contact: [email protected]
Source: Cropped from http://media3.washingtonpost.com/wp-srv/photo/gallery/100203/GAL-10Feb03-3700/media/PHO-10Feb03-202663.jpg