GM: Investing in Russia AmCham Investment Committee July 2007.
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Transcript of GM: Investing in Russia AmCham Investment Committee July 2007.
GM: Investing in Russia
AmCham Investment Committee
July 2007
Russia: a unique heritage
Russia: unique road conditions
What do Customers want? (a helicopter....)
State of the art is possibleGM applies world class best practices
GM applies world class best practices and standards
Russia does pose unique challenges….. What do the road signs really mean?
Russian Market: 2005 - 2006
Источник: Отчет Ассоциации Европейского бизнеса; www.gks.ru
Sales dynamics of new passenger cars
44%59%
56%
41%
2005 2006
Foreign Russian
+23%
Sales of new passenger cars of foreign brands, units
604816
1 008 826
2005 2006
+66,7%
Sales of new passenger cars of russian brands, units
770142697472
2005 2006
-9,4%
Russian Market: 2005 - 2006
Level of automobilization, per 1000 people
Russia, 220
Europe, 400
USA; 500
0
100
200
300
400
500
600
Sales volume of new passenger cars, th.units 1866
152413861099
0
500
1000
1500
2000
2003 2004 2005 2006
Sales of new passenger cars in terms of value, billion $
23.6
34
0
10
20
30
40
2005 2006
+26,1%+10%
+23%+44%
Potential growth
180
Russian Market by Price Segments(new Russian and foreign passenger cars sales)
20%
7%
12%
80,1%74,1%
62,9%
49,2%
7,4%8,4%
13,2%
4,7%
10,7% 4,6%3,4%
3,1%5,8%
3,2%8,4%6,6%5,6%
0%
20%
40%
60%
80%
100%
2003 2004 2005 2006
above $ 30.000
$ 25.000 – 30.000
$ 20.000 – 25.000
$ 15.000 – 20.000
$ 10.000 – 15.000
less than $ 10.000
Source: www.rbc.ru, report «Automobile market of Russia» 2003-2006
Sales of new passenger cars in Russia in terms of value (billion $) in 2005-2006
Other russian
cars; 3,2%
LADA; 19,8%
Used foreign cars; 20%
New foreign cars; 57%
Other russian
cars; 2,4%
LADA; 14,4%
Used foreign cars; 14,2%
New foreign cars; 69%
2005 ~ 23,6 billion $ 2006 ~ 34,0 billion $
Sources: www.ladaonline.ru – analytical web-site
GM manufacturing in Russia - GM-GM manufacturing in Russia - GM-AVTOVAZAVTOVAZ
Joint Venture: 41.6% General Motors 41.6% AvtoVAZ 16.8% EBRD
Total Investment $238.2m Major re-use of GME used equipment
• Employees 1249• Total area 56 200 sq.m.• Capacity 96 000/yr. 3–shifts• 14 JPH, 2 shifts, currently• $ 467 Mio. turnover 2005
PRODUCTSNIVA VIVA
JV PROJECT HISTORYFeb 2001 - GM Board of Directors and AVTOVAZ approvals
June 2001 General Framework Agreement signed by GM, AVTOVAZ and EBRD
August 2001 - 1st Board of Directors meeting
Temporary registration of the company *Effective implementation from Foundation to Market
13 Months Used equipment AVTOVAZ paints bodies for 7
months.
Oct 2001 Lease of land and registration of buildings
Dec 2001 Permanent registration of GM - AVTOVAZ
Feb 2002 First B.O.D. meeting in Togliatti
23rd Sept ’02
23rd Sept ’04
Chevrolet Niva S.O.P.
Chevrolet Viva S.O.P.
2004 20052006
Units0
500
1000
1500
2000
2500
NAV assembled Units
Units
GM manufacturing in Russia - Kaliningrad
• NAV SKD program• SOP, (start of production) June
2004: Tahoe, TrailBlazer & H2• SOP, May 2005: Cadillac CTS, STS,
SRX• SOP, April 2006: Hummer H3• SOP, October 2006: Cadillac BLS• SOP, November 2006: Cadillac
Escalade• SOP, October 2006: Chevrolet
Epica, Rezzo, Lacetti, Aveo
0
1000
2000
3000
4000
5000
2004 2005 2006 2007 plan
NAV Assembled units
units
770
2045 1972
GM manufacturing in Russia – GM Auto LLC - GM Manufacturing St.Petersburg plant
• SKD:
• SOP SKD assembly September 2006
• Product: Chevrolet Captiva
• Capacity 7000 per year two shifts.
• 3rd shift in planning phase
• Possible new product: Opel Antara
• CKD:
• SOP CKD production end 2008 - beg. 2009
• 2 shifts, 50000 per year.