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Advertising and Promotion

Media use for advertising mainly;

ØPrint media including newspaper ,magazine

,brochures etc;

ØOutdoor media such as billboard, hoardings;

ØAppoint Saif Ali Khan and RaniMukharajee as brand ambassador to promote the brand

Chevrolet AVEO U-VA brand;

ØThey also take part in various auto expo and

exhibition for trader oriented sales promotion;

ØIn customer oriented sales promotion they offer special seasonal discounts , gift vouchers, special

offers, Product warranties

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Marketing strategy for GM

3 pillars to create high impact and recognition

for brands:

1. Integrations and Innovations 2. Strategic Partnerships

3. Sustenance and Continuity

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Chevrolet marketing campaign

GMs Chevrolet breaks Bluetooth marketing campaign in mall

A Bluetooth-based campaign to promote the

Chevrolet Spark LPG in a shopping mall activityachieved close to 11,000 downloads in two days

in Banglalore alone.

Customers needed to switch on their mobile

Bluetooth and accept messages from "BluFi@forum" to participatein the campaign in a mall.

"The strategy is to make Chevy talk to customers and provide theman opportunity to potential customers to get closer to the Chevy,"

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Dealership

General Motors India is now appointing more dealers andauthorized service outlets in urban,semi-urban and other cities towiden its network and reach out to its valued customers across thenation.

GMIPL currently has 250 dealerships in 178 cities across India . GM Indias rapidly growing network of Chevrolet dealerships and

service centres in the pipeline to support the increasing demand forGM products.

It has also entered into financing arrangementswith some of the public and private sectors banksto offer low EMI schemes to its valued customers.

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General Motors India has rolled out an aggressiveintegrated marketing campaign revolving around itsbest-selling mini car, the Chevrolet Spark. Thiscampaign revolves around a once-in-a-lifetime, limited

period special offer to prospective mini car buyers.

The marketing communication strategy takes a holistic,360 degree approach and encompasses print,electronic, radio, digital, outdoor, cinema, CRM,

showroom support,direct marketing, mall display activity andrural activation.

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Opel cars in india

Opel astra - first car of opel in India. High

segment car competing with maruti esteem

and ford ikon cars

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Opel corsa- second car of opel in India. Midsegment car with variants like, corsa sail andcorsa swing

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Corsa came up with 2 variants. Corsa swing and corsa sail.

Corsa was the most famous car of the opel fleet.

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OPEL comes with the luxurious car and the last car of the opel

in India-

According to a latest interview of GM India head, The Opel

Astra, the entry vehicle of General Motors (GM) in India, willnow be manufactured against orders.

Opel models may be reintroduced if the market share of 

Chevrolet increases

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Reasons for downfall of opel

Out date design.(old design engine and less

ground clearance)

Old technology (in engines)Heavy cars

Low fuel efficiency

No development in design and technology.

Handling problems

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General motors, India is recently providing a buy-back scheme

for its opel cars, to maintain the customer loyalty.

They provide new chevrolet cars on discount in return of the

opel cars

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The road is tough but the ultimate goal- a

leaner, stronger & viable GM- is the one we

share. Fritz henderson(CEO)

GM