GLS Benefit Services Benefits Outsourcing In The Mid-size Market · 2009-04-27 · Services Systems...
Transcript of GLS Benefit Services Benefits Outsourcing In The Mid-size Market · 2009-04-27 · Services Systems...
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GLS Benefit ServicesGLS Benefit ServicesBenefits Outsourcing In The MidBenefits Outsourcing In The Mid--size Marketsize Market
A Presentation for Prospective Partners
June 2002
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Overview ─ GLS Leadership
Executive HR ManagementHR Technology Consulting
Business Development
CEO Organization DevelopmentGary Gabel
Brian Beatty
Mark Toth
Carol Rito
MichaelMamish
Brian Leary
Patsy Pennington
ManagerManager Came FromCame From ExperienceExperience CompetencyCompetency
24 years
Financial and Benefit Systems Development
Towers Perrin
EDS
Labor RelationsHealth & Welfare
Benefits AdministrationBenefits Communications
Retirement Administration ConsultingHR Service Delivery
Comerica
RockwellPepsiCo
Watson Wyatt
Retirement
CTO
Compliance #
#
#
#
8 years
20 years
20 years
22 years
15 years
23 years Benefits AdministrationBenefits Compliance
Watson Wyatt
Comerica
PositionPosition
# Owners
Patricia D’Anna
Robin Spivey Carrier AdministrationBenefit Administration Outsourcing
BSC
Acc’t Mng’t
20 years
15 years Benefit Administration OutsourcingProject Management
HewittBC/BS
MetSource
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Management TeamManagement Team
Owner TeamOwner Team
Strategy TeamStrategy Team
Original 4 owners still involved
Combined 80+ years of experience
Manage overall business risks
Monitor ROI
Determine corporate strategy and direction
Accumulated 95+ years of experience
Continually monitoring competition, trends and client preferences
Experienced practitioners
Responsible for “running the business”
Overview – Decision Forums
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Overview ─ Mission, Vision and Values
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Overview – The GLS Outsourcing Model
G L SG L S
Actuary Provider
401K Provider
Insurance Carrier
Other Data Providers
Our peopleOur people
Our processOur process
Our technologyOur technology
Client HR Data
Retirement HealthAnd
Welfare
Employees
Retirees
Human Resources
WEB
ServiceCenter
IVR
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Overview – Financial Characteristics
1995 ‘96 ‘97 ‘98 ‘99 2000
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4
6
8
10
12
14
16
18 30% growth rates
20% profit margins
Client retention > 90%
New contracts ~ 4.5 years
30% growth rates
20% profit margins
Client retention > 90%
New contracts ~ 4.5 years
$ Million
‘01
‘03
‘04
‘02
$13M revenue$41M under contract36 clients1.3M participants27 million records
Retirement
$20
No debt No debt ── steady growth steady growth a profitable business with a focus on reinvestmenta profitable business with a focus on reinvestment
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Overview – Competitive Strengths
Entrepreneur Of The Year finalist 1999Entrepreneur Of The Year Winner 2001Michigan Future 50 Company (4 of 6 years)
Experienced Experienced PeoplePeople
Core Core CompetenciesCompetencies
Speed to Speed to MarketMarket
Experienced management teamConsultative demeanor ─ flexibleStrong “practitioner” backgroundEmployee culture is aligned for success
Intense focus on customer serviceDevelopment of core applications technologyExecution, in an industry not noted for quality Client relationship management
Our strength is our benefits expertiseOur strength is our benefits expertisedelivered through technology solutionsdelivered through technology solutions
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Overview – Market Focus
Demanding Industries: Public Sector, Energy, Financial, Manufacturing, Insurance
Complex organizations and benefit plans
Clients mostly have paternalistic culture
Clients who prefer evolutionary HR technology
What is a problem for competitors – is an opportunity for GLS
““Winning in the markets in which we choose to competeWinning in the markets in which we choose to compete””
Traditionally GLS has secured business from complex clients and built customized solutions to meet their needs
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Cook County (IL)Detroit Public SchoolsMichigan SenateSedgwick County (KS)School Districts, Universities and Counties
ArvinMeritorCCG (NY)Bechtel Bettis (PA)Blue Cross Blue Shield of MichiganComerica Incorporated
Overview – Customer Focus
CompuwareDTE EnergyFisher & CompanyHeller Financial (IL)Henry Ford Health SystemsStanCorp (OR)TRW Automotive (OH)
Commercial SectorCommercial Sector Government SectorGovernment Sector
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Historically — regional growth while exploiting national opportunities
Have attracted key individuals with national reputations to lead GLS
COI strategy launched to increase national market awareness
Have a model for service delivery that can be replicated anywhere in the U.S.Represents significant opportunity to grow business
Speed to market is essential
Overview – Market Focus
GLS is expanding as a national player —and growing its base of larger clients
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Grow 30% annually ─ projected $20M in three years
Maintain 20%+ profit margin (pretax)
Continue to expand on core benefit services
Minimum 3 year contracts ─ seek 5 year
Sell to mid-market (N=1,000 to 20,000)
Traction on 5,000 – 10,000
Respond opportunistically to > 20,000
Lead with Ongoing Administration; will accept annual enrollments
Build the Retirement Administration business
Flawless execution ─ absolute customer satisfaction
Overview – Strategy
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Source: “Demand Analysis of Integrated, Multiprocess HR Outsourcing,” Dataquest Focus Report, Dataquest - Gartner Group, September 20, 1999.
1999
HR Outsourcing Market
2003
Source: “Human Resources Business Process Outsourcing: A Market Overview and Service Provider Analysis” - IDC, December 1999
Total HR Outsourcing
HR Processing Services; BPO
$ Billion
0
10
20
30
$40
$13.9
$37.7
$6.7
$10.2
The total HR outsourcing market is valued at $13.9Band is expected to rise to $37.7B by 2002
The 2000 – 2001 recession simply acted to delay trend
Total HR outsourcing expected to grow 28% each year
BPO expected to grow at ~ 11% C.A.G.R.
This represents $3.5B revenue stream for BPO services over next 4 years
Industry ─ Total HR Outsourcing
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Single Service/System
Single Service/System
Systems orServices
Systems orServices
All Services/ Systems
All Services/ Systems
InIn--sourcedsourced OutsourcedOutsourced
“Best of breed” provider ─ benefits onlyRely on client’s core HR data re: participantsMaintain data via proprietary application systemsManage participant contact and documentationProvide plan-specific eligibility data to carriersReconcile billing as per client need
Multiple/VariedServices
GLS Benefits AdministrationGLS Benefits Administration
Business ProcessOutsourcing Models
Industry – GLS’ Position
HR Admin / Call Centers
CoCo--sourcedsourced
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Within BPO administrative services, Benefits is projected to have the largest growth opportunity
Estimated $350M - $375M per year
GLS owns .12% of market
Given 30% revenue targets, GLS market share will rise .07%
2001 ‘02 ‘03 ‘04
12
16
$ 20M$Million
9
Fragmented and competitive market
GLS has opportunity to increase market share
GLS need only to keep pace with the market to maintain a 20% growth in revenue
0
20
40
60
80
100 %
Relocation
Benefit Administration
Training
Payroll
RecruitmentMng’tDevelop’t
HRIS
55 49 36 26 18 18 7
2028
34
54
8284
64
Industry – Benefit Administration Services
19992003
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Small boutiques and regional vendorsLarge “one size fits all” national vendors
• Wanting to consolidate vendors
• Desiring integrated services and “total compensation”
• Reduced staff and expertise
• Needing more self-service
• More vendor choice• More vendor switching
Large experienced HR Consulting housesTotal HR outsourcing providersJU
MB
O
CLI
ENTS
SMA
LL
CLI
ENTS
Cost pressures increasingServices becoming commoditizedVendor “shakeout”likely for “low-cost”providersHealth care costs driving frequent change in plan design
GLSGLSA strong A strong player in player in the midthe mid--marketmarket
Client Trends Market Trends
Industry – TrendsM
IDD
LE M
AR
KET
CLI
ENTS
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Size . . . scale economics
State-of-the-art call center and core applications technologies
Experience, competency, long-term clients (e.g. Hewitt, Towers Perrin, Mercer)
Brand name recognition (e.g., Fidelity, ADP, etc.)
OTHERS GLSFlexible customized services with scalable processes
Technology applied to service solutions – higher leveraged investments in adopting technology
Truly integrated technology solutions – competitive edge
Relationship capital – “clients are best advocates”
Clients get better price-to-value
Client relationship model
Discovery Process
Project Management
Benefit Practitioners
Strong management team
Building recognition
Industry – Differentiators
Explainedmorefully later
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We are “best-of-breed” in benefits outsourcing
GLS does not intend to play in the “total HR outsourcing” world
Clients consider GLS’ expansion of service as a natural extension of our benefits expertise
Rapid growth for Retirement Administration Services
Potential added implementation services (change management, communications)
Continue with BPO model
No alliance with ERP – we can deal with all of them
People Strategy a differentiator ─ competency and quality, not simply a “low cost” provider
Industry – GLS’ Position
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Current Client Development Program
Capitalize on established relationships - broaden services
Low cost-of-sales
Center of Influence Program
Independent consultants that influence client buying decisions
Provides “qualified” leads
Efficient – low cost of sales
Discriminating audience
GLS “shows” well – establish credibility and competency
Direct Channel
Industry-specific Conferences / Trade Shows / Seminars
Promotion of “case studies” / articles / infomercials
Industry – GLS’ Going To Market
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Customer gets “one-stop” vs “fragmented” service
Greater flexibility in client coverage
Requires broader competency for job entry ─ higher level of training
Improves career paths ─ lowers turnover
Process ─ Service Center Model
Organize by population types
Organize by plan
Actives Retirees Union / Hourly
Pension
MedicalCustomer
We deploy a “generalist” model because it delivers higher levels of quality and customer satisfaction
GLS ─ A “generalist” model
All populations and plans of accountGLS Administrator
COBRAFSA
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The cornerstone of our quality is our approach to measurement and
continuous improvement
Call Management/ Recording
Cases OpenResolution TimeAging Cases OpenTypes of CasesSources of Cases
Calls AcceptedHold TimeTalk TimeAbandon RateFaxback Volume
TransactionsCharacteristicsTime to ProcessEmployee Access “Hits”
Accuracy RatingConsistency Rating
Case Management Web Management
ManagementReporting
Process – Quality linked directly to our measurement process
Results versus service level agreement
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Our client relationship model consists of a communications approach focused on customer satisfaction
GLS
Process – Client Relationship Model
TechnologySME
TechnologySME
Account ExecutiveAccount
Executive
Project ManagersProject
Managers
Process SME
Process SME
TechnologySME
TechnologySME
HR Leadership
HR Leadership
Project Manager &
Benefit Experts
Project Manager &
Benefit Experts
Process SME
Process SME
Client
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Our Discovery Process is a best-in-class that moves us through the negotiation process and reduces conversion risks
Account ExecutiveProject Manager
Project ManagerImplementation Specialist
HR LeadershipPurchasing
HR SME'sVendors
Agreement Process
Discovery Process
Agreement / Service Levels
Data / Technology / Process
MutualContract
SharedPlan
GLS Project Management
ClientResources
Process – Discovery and Negotiation
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Process – Project Management CapabilityMay June July August Sept Oct Nov Dec Jan ‘03 Feb Mar Apr
Start-Up / Requirements
Design Process & ProceduresTest, Load & Conduct
Enrollments
Start-up/RequirementsDesign Process & Procedures
Transition
Training
Ret
irem
ent
Ong
oing
H&
W A
dmin
istr
atio
nA
nnua
l Enr
ollm
ent
• Plan project & resources• Finalize contract• Collect / document requirements
• Make plan design decisions• Design forms, Web & IVR• Create/test interfaces, feeds & reports• Develop communications plan• Develop annual enrollment materials (workbooks, newsletters, stationary, etc.)
• Test/load production data, election forms and confirmation statements, Web & IVR
• Download participant’s elections• Print collate & deliver confirmation materials• Generate feeds/reports to carriers and payroll
• Develop detailed work plan• Review current methods and technology• Determine service levels
• Develop/document ongoing administration processes• Design new ongoing enrollment and change
event forms• Design Web/IVR flow for ongoing administration• Design data interfaces • Train Benefit Service Center Representatives
• Create/test feeds/reports
Start-up/Requirements Design Process, Procedures, and Technology• Review current services and technologies for both defined benefit plan and post retirement services.
• Define requirements for desired state on defined benefit plan, post retirement services, retiree H&W open enrollment, and on-going services.
• Determine service levels• Develop detailed work plan
Develop/document specifications and design of HOW the requirements will be delivered for pension administration and post retirement benefits, and configure technology
• Database, data history and on-going updates• Pension calculation and eligibility rules• Employee communication packets• Workflow and administrative process automation• Self service components• Coding and unit testing
Data Clean Up
We have a plan that can manage complex conversions across our full suite of services
We have a plan that can manage complex conversions across our full suite of services
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Self Service Technology
Mixed Service Delivery Model
Comprehensive Customer Interaction Support
Measurement / Analytics
2002 2005
Technology – Trends
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Technology – Strategy
Enterprise ApplicationsEnterprise ApplicationsFlexibleFlexibleRules BasedRules BasedWorkflowWorkflow
Web Web NativeNativeArchitectureArchitecture
BenefitBenefitPortalPortal
A “Competitive Advantage”By Controlling Enterprise Applications
Interaction ManagementInteraction ManagementEase of InterfaceEase of InterfaceMultimediaMultimediaCustomer FocusedCustomer Focused
Alliance PartnersAlliance PartnersEase of IntegrationEase of IntegrationStandards BasedStandards BasedComplementaryComplementary
Knowledge ManagementKnowledge ManagementData DrivenData DrivenComprehensiveComprehensiveSharedShared
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Technology – Enterprise Applications
Knowledge Management
Health &
Welfare and R
etirement A
dministration
XMLXML
Inte
grat
ed D
eliv
ery
via
Port
al
Business Rules Engine
Client and Partner Back-End Systems
EmployeeSelf Service
&Manager
Self Service
Recordkeeping&
BusinessAnalytics
EnrollmentServices
&Event
Processing
FlexibleSpendingAccounts
&COBRA
CaseManagement
&Interaction
Management
RetireeHealth And
Welfare&
PensionAdmin
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Technology – Knowledge Management
PublishersPublishers
TransactionsTransactions
data
InteractionsInteractions
data
Plan DesignPlan Design
data
SubscribersSubscribers
ApplicationsApplications
Info
AnalyticsAnalytics
Info
Self ServiceSelf Service
Info
Clients / EmployeesClients / Employees
Service CenterService Center
Customer FacingCustomer Facing
Transactions + Interactions + Benefits Expertise = Client Knowledge
Shared and Shared and PersonalizedPersonalized
Centralized Centralized RepositoryRepository
Information Tech.Information Tech.
Quality and MeasurementQuality and Measurement
GLSGLS
Clients / EmployeesClients / Employees
Enterprise DatabaseEnterprise Database
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Technology – Interaction Management
InteractionsInteractions
Interaction ManagerInteraction Manager
PhonePhone FaxFax
Web / Web / ChatChat
EE--MailMail
Workflow
Rules
Agents
Call RecorderCall RecorderPBX / ACDPBX / ACD Agent DesktopAgent Desktop
Self Self ServiceService
IVRIVR
SystemSystemInterfacesInterfaces
CaseCaseManagementManagement
CapabilitiesCapabilities
InteractionInteractionHistoryHistory
Service Level Service Level AssuranceAssurance
Collaborative Collaborative BrowsingBrowsing