Visual Literacy and Advertising Techniques Glossary of Terms
Glossary of marketing terms - Epsilon · Glossary of marketing terms Aggregation ... ads on a...
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Glossary of marketing terms Aggregation The collection of information from a variety of sources that is then brought together in one place. Consumer characteristics A consumer’s interests, opinions, demographic, lifestyle, activity, and purchase characteristics. Cookies Small text files stored on an individual’s web browser. Cookies are designed to hold small amounts of data specific to a particular online user and can be accessed by a web server. Demographics Characteristics of an individual, such as age, income, education, gender or occupation. Direct mail marketing An advertisement that is delivered to customers and potential customers by postal mail. Direct marketing When businesses and non-profit organizations market their products, services or causes directly to consumers based on consumer interests. Examples include catalogs and other postal mailings, telemarketing, text messages, email, ads on a mobile device and internet advertising. Internet banner advertising Advertisements that a consumer sees while browsing the internet, also known as “display” advertising. For example, while a consumer is reading the news online, the consumer may see an advertisement at the top of the webpage. The advertisement could be based on the consumer’s recent online activity or it may appear to be random. Consumers will see ads while browsing the internet and the goal of marketing to consumers through internet banner advertising is to show consumers ads that are relevant. Lists A collection of names and addresses used by an organization to send advertisements. Marketing Companies using consumer information to contact existing and potential customers to provide them opportunities to buy their products or services or contribute to charitable causes. Market segmentation Dividing consumers into groups based on different consumer characteristics, to deliver specially designed advertisements that meet these characteristics as closely as possible. Mass marketing When many consumers receive the same message from businesses and non-profit organizations through mass media, such as broadcast television, radio and newspapers, regardless of consumer interests.
Transcript of Glossary of marketing terms - Epsilon · Glossary of marketing terms Aggregation ... ads on a...
Glossary of marketing terms
AggregationThe collection of information from a variety of sources that is then brought together in one place.
Consumer characteristicsA consumer’s interests, opinions, demographic, lifestyle, activity, and purchase characteristics.
CookiesSmall text files stored on an individual’s web browser. Cookies are designed to hold small amounts of data specific to a particular online user and can be accessed by a web server.
DemographicsCharacteristics of an individual, such as age, income, education, gender or occupation.
Direct mail marketingAn advertisement that is delivered to customers and potential customers by postal mail.
Direct marketingWhen businesses and non-profit organizations market their products, services or causes directly to consumers based on consumer interests. Examples include catalogs and other postal mailings, telemarketing, text messages, email, ads on a mobile device and internet advertising.
Internet banner advertisingAdvertisements that a consumer sees while browsing the internet, also known as “display” advertising. For example, while a consumer is reading the news online, the consumer may see an advertisement at the top of the webpage. The advertisement could be based on the consumer’s recent online activity or it may appear to be random. Consumers will see ads while browsing the internet and the goal of marketing to consumers through internet banner advertising is to show consumers ads that are relevant.
ListsA collection of names and addresses used by an organization to send advertisements.
MarketingCompanies using consumer information to contactexisting and potential customers to provide them opportunities to buy their products or services or contribute to charitable causes.
Market segmentationDividing consumers into groups based on different consumer characteristics, to deliver specially designed advertisements that meet these characteristics as closely as possible.
Mass marketingWhen many consumers receive the same message from businesses and non-profit organizations through mass media, such as broadcast television, radio and newspapers, regardless of consumer interests.
OfferThe content that is provided in an advertisement, a product or service presented to consumers. For example, a promotion for a free dental check from a local dentist.
Opt-in (subscribe)When a consumer provides permission to an advertiser to send them advertising messages.
Opt-out (unsubscribe)When a consumer chooses not to receive, or to no longerreceive, advertising messages from a particular advertiser, or requesting that personal information not be shared with another party.
Permission-based emailEmails sent to individuals who have opted-in, or subscribed, to receive email communications from a particular company, website or individual.
Permission-based marketingAny type of marketing that asks for permission from individuals/households. For example, an individual specifically requests a catalog or signs up for email updates from a company.
RetargetingDisplay of an internet banner advertisement to an online user based on an online user’s previous action, such as visiting a website or opening an email.
Target marketingReaching out to a group of consumers sharingcommon consumer characteristics with the most appropriate advertisements.
TelemarketingUsing the telephone to contact individuals about an advertiser’s products or services, or to get support fora cause.
*NOTE: The information in this document is provided by Epsilon for general informational purposes only and not for the purpose of providing
legal advice or giving a legal opinion. Readers should not act upon this information without first seeking professional legal counsel.
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