Project Gloria Jeans Coffees

Prepared by: Ahmad Husnain and

Usman Naseer class : Bba 2nd Prepared for : sir saleem

Introduction

introduction :

•Gloria Jean’s Coffees is founded in Australia more than fifteen years ago with the ambition to serve the best coffee in the country.

•Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including ice blends; coffee beans, specialty teas, pastries and coffee accessories.

• it was founded by gloria jean and Ad Kevitko in 1979 in chicago.

• In early 1998, Gloria Jean's Coffees Australia franchised its first store and within six years had opened 185 stores owned and operated by more than 100 franchisees.

•Gloria Jean's Coffees is a specialty coffee company that has opened more than 1,000 coffee houses across 39 markets worldwide. In 2014 Gloria Jeans was purchased by the Retail Food Group for $163.5 million

Gloria Jean’s in pakistan

In 2007 Gloria Jean’s Coffees Pakistan opens its first store There are 24 branches of Gloria Jeans in Pakistan yet and further more about to open.

at Mehmud Ali Kasuri Road in Gulberg, lahore , pakistan

BRANCHES IN LAHORE

•Gulberg – Lahore *Mall road Lahore / Inside Lahore Grande

25 -A / B -2

•Gulberg III-Lahore *J Commercial Area - Phase V

DHA - Lahore – Pakistan

•The Mall of Lahore * Bahria Town - Lahore – Pakistan

Sector C – 1

•Lahore Cant

148 - Bank Square Market, C Block

•Model Town - Lahore – Pakistan

vision“We want to be the most loved and respected

coffee company in the world, and we are tireless in our pursuit to serve the highest

quality coffee, while making each and every one of our guests feel like they are returning home when they step into one of our coffee

house.”

mission“Gloria Jean's Coffees is committed to building a unified family, consistently serving the highest quality coffee and providing outstanding personalized service in a vibrant

store atmosphere”

SWOT Analysis

• Strength• weakness• OPPORTUNITIES• threats

STRENGTHS

• Brand Image of the Company

• Covering almost 39 Countries in the World

• Providing with superior & premium products

• Sophisticated atmosphere with proper music, interior design, artwork

• Excellent Management

WEAKNESSES

•Low number of franchise

•Targeting only who knows about the company

•leak of awareness.

•leak of advertisement.

OPPORTUNITIES• Target high coffee consumption countries

• Can come up as an Organic Beans

• Can target more cities in India, pakistan and many other countries & can also try to make more awareness about

the product in the minds of the consumer

THREATS

•Security

•Large number of competitors

•Lack of awareness among people

•Red Tape

competitors

Introduction of Starbucks

• The first Starbucks opened in 1971,Starbucks

Corporation, doing business as Starbucks

Coffee, is an American global coffee company

and coffeehouse chain based

in Seattle, Washington.

• Starbucks is the largest coffeehouse company

in the world.• present in 60 countries

•   23,450 shops world wild

• annual business (2014) US$ 9.752 billion

Dunkin' Donuts• Dunkin' Donuts is an American

global doughnut company and coffeehouse chain based in Canton, Massachusetts, in Greater Boston. It was founded in 1950 by William Rosenberg in Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chains in the world.

• Number of locations• 14000 shops,• 53 countries,• 210 stores, annual income 2012 (7.3 billon u$)

Gloria JeansGloria Jean’s Coffees is founded in Australia more than fifteen years ago with the ambition to serve the

best coffee in the country. Gloria Jean's Coffees is a specialty coffee company

that has opened more than 1,000 coffee houses across 39 markets worldwide.

 $21.5 million for the six months of 2014 june to December 31.

Thank You ALL