GlobalShareBrought to you by Callidus Forem

The ProblemGrades are falling

Many changes to secondary education and curriculum are taking place, including

changes in GCSE’s. Grades are falling and with the reintroduction of the English

Baccalaureate, it is even more important that students get higher grades to achieve this

award.

Problem Video

Click here to view

This is our problem video, that explores the problem that was stated in the previous slide. Our video is in two parts, one being the above animation and the second being a real-time video that features part of our group, sharing their thoughts as students on teaching/learning methods.

http://www.youtube.com/watch?v=Gih0Gj5bH4A

The QuestionCan we make learning better/more effective in schools?We explored many different aspects of the problems of the general term ‘travel’ such as costs, phobia, and medical reasons. We decided to focus on the educational side to it as we are of the age band within education. We felt that it is closer to our hearts and an opportunity to explore our peer’s opinions on modern day teaching methods.

Text books do not offer the best way of learning. They are repetitive and can lead to falling grades; this can mean big trouble for not only our society but lives of the children who are our future.

We believe that consequences of our problem are falling national grades, and what with the economical problems of the recent years, the lack of jobs available can lead to a rise in the numbers of the unemployed.

The problem in our society today, students are not managing to reach their full educational potential. This is because of the lack of interaction and increasing numbers of kinaesthetic learners.

Is there a better way of learning?

Background Situation

Who: Students

What: Students want to learn more about the world we live in, that will also help them in their Geography lessons

Where: In school

When: Mainly in geography lessons, but also other lessons that link in with it

Why: To provide an interactive and easy way that students can learn and achieve higher grades

Mini Elevator Pitch

Our team, Callidus Forem, is developing a mobile app to help students in secondary

education (11-18 year olds) achieve higher grades in the targeted subject of

Geography by providing an interactive as well as effective way to learn more and in

a better way in lessons at school.

Survey results Average age is 13.46

61.11% male 38.80% female

100% student

74.56% of people would be interested in an educational app

86.13% think an app would make learning more interactive

96.45% enjoy learning about distant counties

Tours, maps and free use are the most popular features with a average percentage of 49% of votes (multiple votes per person)

People think its better than textbooks, fun, interactive, the features are good and helps learning

GlobalShare

We decided to focus the app on Geography, as we feel that everyone should be offered the opportunity to explore the world that we all live in.

As students, we feel (as well as our peers) that Geography is not the most loved subject. Not only that, but we also believe that a more interactive and modern way of learning will offer students a new approach to Geography.

While discussing within our group, we decided a key element of our app would be a limited form of social media, of which safety will be a priority.

Live Chats will only be allowed within school groups and will be moderated, automatically blocking the use of inappropriate language etc. We will also set up the “OurPledge” page where terms and conditions are stated. As well as this, we will include a report system through which students can report anything they find inappropriate.

Initial ideasAt first we focused on the other aspects, as said in the previous slide, and after group contemplation we decided on the following:

Schools will pay a small fee, thus enabling all students to be signed up free of charge.

LiveStreams and instant messaging would be key and interactive features of our app, however the messaging will be internal for the schools to ensure the safety of students.

Professional and established companies (such as Airtours and wildlife parks…) as well as celebrities such as Ben Fogle would (after security checks) have access to upload and use the app to expand the boundaries of student learning.

GlobalShare can also offer opportunities for schools globally to communicate (with confirmation from the overall school profile holder) and learn how other societies live their lives and earn a living.

Access to Google maps would be extremely helpful and enable the user to explore the globe without having to leave the app, although we understand that if the app would be to go ahead we would need to communicate with Google.

A stereotypical user of our app, GlobalShare.

User StoriesThese are some examples of our user stories:

As a user, I would like to learn more in depth about specific countries, to help with my geography case studies.

As a student, I would like to enjoy my subjects more, particularly Geography, so that I can achieve high grades and be successful in life.

Competitors There are not many apps that can offer the same

diversity as ours does.

The closest apps we have seen are the ‘Fotopedia’ series and ‘Geotrainer’.

These apps offer the chance to look at photos of different countries and also have interactive quizzes.

There is another app called ‘Learn world geography – free’ which offers the chance to learn in the best possible way.

The only problem is it removes the fun aspects that every other app brandishes and just gives you the facts in a simple way.

Alternative Solutions Although our app offers the same things you can find in a

textbook we offer it for a lower price.

The subscription fee being £17.88 per year, our app is better value as the app is constantly updated with new material as the curriculum is changed.

This means that the app will never be outdated compared to textbooks that have to be bought anew every year.

We also offer features that textbooks don’t, such as our live stream functions and our live chat.

There is also the fact that our app is not subject to the damage that books can suffer; such as water damage and wear and tear.

Other solutions are going to the countries, but our app is a much more viable solution as it costs so much less to supply an entire school for a year.

Pricing and Market Competition

Schools will be able to purchase the app for the price of £17.88 per annum

This price will then enable an unlimited number of school accounts within this yearly fee. DLCs possibly available within an individuals account - we are still considering an extra, but small, fee. However, we feel this may restrict the use of our app.

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While developing our app we searched other similar apps and websites, and we were surprised when we found that there are not many apps that are similar to GlobalShare. We noticed that many global and travel apps only focus on a singular country or location and do not feature an element of social networking.

Elevator PitchThis is the link to our elevator pitch that explains the features of our app in further detail:

http://www.youtube.com/watch?v=xaqQwUD6GLs

App prototype

FlowchartThis is the link to the flowchart that is shown on the previous slide (if you would like to see it more clearly).http://www.lucidchart.com/invitations/accept/535c0113-0ce0-42ef-9406-3b210a00cf0a

This is the link to our Appshed prototype design, which displays the main features of our app and how it would look on a mobile device.http://appshed.com/appbuilder/preview/202522

Marketing Strategy We will try to get our advert featured in

newspapers such as the Sun and the Daily Mail. We will also try to get an ad for our app

featured on popular websites such as YouTube and Facebook, since they are popular sites for our target market

We will make a Facebook fan page so that when somebody likes it everyone on their friend list will see that they have liked it and they might want to click on our page.

We will also go round schools and demonstrate the app to show students how to use our app and how it will help them for educational purposes and geographical work.

Feasibility Study Our app will be different because it will feature live streams

and uploads, original ideas that help construct future knowledge of the world around us.

Our demographics are subscribing schools and educational establishments.

Our stand out features is our safe- locked communication and ability of identity protection. We provide an exploration of the globe and its ever-changing cultures, beliefs and landscapes.

We believe our app can compete in an established market due to maturity and experience and if not create a new branch to the tree of marketing.

We are extremely enthusiastic and involved in something we are very proud and excited about as a group of youths.

Business CaseAs a group we are aware, after advertising on twitter and a survey that we had previously devised, that all students (of an average age of 13.46) are keen to have an alternative option of education within class time. 86.13% of surveyed students agree that an app would make learning more interactive and think that this alternative would improve their learning and make lessons more fun.

This public research has proved to us that, as a collective, students, as well as teaching and supportive staff, are very enthusiastic towards an interactive educational and geographical app. (Interviewed Teaching/Supportive staff work at Bradly Stoke Community School)

We have also researched apps that feature similarities to our plans and noted the differences such as the following:

Only focused on a singular country/continent.

No elements of social networking.

No group/collective fees for education.

They are mostly aimed at people interested in travelling.