GlobalResearch-2014-to-2016-panelbook
-
Upload
amit-bansal -
Category
Documents
-
view
200 -
download
0
Transcript of GlobalResearch-2014-to-2016-panelbook
G l o b a l R e s e a r c h
2016 GLOBAL PANEL BOOK
There’s never one simple answer, but the right
Combination Of Solutions.
TABLE OF CONTENTS
ABOUT US 1
GLOBAL CONSUMER ACCESS 2
GLOBAL BUSINESS ACCESS 3
HEALTHCARE ACCESS 4
GLOBAL INSIGHTS AND STATISTICS 5
India 6
CONTACT US 7
1
ABOUT US
We’re pretty unique among panel companies. As an online market research sample aggregator, we’ve partnered closely with more than 100 different online panels spanning international and domestic, consumer, business-to-business, and healthcare. This breadth and depth, plus more than 15 years of online research experience, allows us to customize a solution just for you. Our goal is to bring the right panel to your project specs, rather than make your specs fit an available panel. We leverage our capabilities to develop the highest-quality, most cost-effective sample results in the shortest amount of time—on behalf of you and your clients.
Our sample comes largely from actively managed online research panels, though
we can access other sources depending on the target group, and upon your request or approval. While our focus has been on double opt-in online panelists, we’ve enhanced our offering with river and social media samples so that we can deliver the most representative sampling possible. We excel in delivering hard-to-reach groups and what would normally be considered a low-incidence subset of the general population. We do this by encouraging our partners to increase profiling and by continually looking for specialized panels. For less responsive groups, we oversample on the front end to eliminate the scramble for more difficult quotas at the end of the survey.
SERVICES
ONLINE SAMPLE
MOBILE RESEARCH
COMMUNITY BUILDING
SURVEY REPORTS
ONLINE QUALITATIVE
ONLINE QUANTIATIVE
2
WHY US?
THE OPTIMAL OUTCOME
It’s more than the number of people who complete a survey. It’s the assurance of knowing your respondents are correctly matched to your study. It’s being confident your study will happen as expected, on budget and on time. It’s the peace of mind that comes with having research associates who are exceptionally dedicated to you and your best interests. This is what differentiates us from every other panel company. We combine the strengths of our people, skills and tenacity to push beyond the accepted norms and deliver your optimal outcome.
OUR DIFFERENCE
We always keep your needs at the center of what we do, and this singular focus has resulted in a few key attributes that separate us from other panel companies.
WE’RE PERCEPTIVE AND ON TARGET EVERY TIME
• We have the expertise to understand your
study’s needs and then creatively and objectively source and piece together the appropriate sample solution.
• Nearly 100,000 completed surveys delivered per month.
WE’RE PROACTIVE AND WE ANTICIPATE ISSUES
• We create backup plans for our backup
plans, making sure we reach exactly the right targets, in exactly the right amount, at exactly the right time.
• We control the sample mix/blend when leveraging multiple sources.
WE’RE SELECTIVE IN THE PANELS WE PARTNER WITH
• We only work with an exclusive group of panels qualified through our rigorous, ongoing NPAP (Network Partner Assesment Process) audit.
• We have created a pipeline through which over 300 global panels have been screened.
WE’RE A PROVEN, CERTIFIED SAMPLE AGGREGATOR
• We are the only broker/aggregator certified
for the same quality expected from any company with owned panel assets.
• We’ve maintained a 99.5% quality data delivery across 15 years of online sampling.
• We can work with clients to design the
perfect sample blending approach in an intentional and controlled way to ensure the most representative and accurate data for each study.
WE’RE UNBIASED AND FREE TO RESOURCE THE
APPROPRIATE PANELS
• We advocate—and our clients’ results
prove–that brokerage/aggregation is the truest, most objective panel approach.
GETTING IT DONE WITHOUT COMPROMISE
3
GLOBAL CONSUMER ACCESS A GLANCE AT OUR TARGETING ABILITIES*
The creativity of our clients and their requests continues to drive the expansion of capabilities across many consumer groups worldwide. Whether you need basic primary grocery shoppers, ethnic groups, low incidence consumers, or new moms, Global Research will deliver!
*Targeting will vary from country to country. Please inquire for specific capabilities.
GENERAL
Marital Status Children in Household Education Level Household Income Ethnicity Sexual Orientation Religion Politics
AUTOMOTIVE
Car Make/Model/Year Fuel Types Insurance Carrier Own/Lease/Finance Purchase Intent SAT Radio, Nav, DVD Boat/RV/ATV Owner
HEALTH
Exercise Diet/Healthy Eating Smoker Skin/Hair Product Use Fitness Equipment Owner Gym Membership
FINANCE
Credit Cards Banks Credit Card Loyalty Program Investment Firms Tax Preparation Investible Assets
LEISURE
Restaurant Visits Pet Ownership Alcohol Consumption Outdoor Enthusiast Shopping Habits Grocery Shopping Hobbies
TRAVEL
Leisure/Business Car Rental Hotel Rewards Cruises Airlines Method of Booking
TECHNOLOGY
Cable/Satellite TV Game Console HDTV/SmartTV Owners Smartphone Types Cellular Carriers Tablet Owners
SPECIALTY PANELS
Teens/College Students Mothers/Pregnant Gamers High Net Worth Hispanics
4
GLOBAL BUSINESS ACCESS A GLANCE AT OUR TARGETING ABILITIES*
With increased depth in profiling on all business professionals and improved partnership with niche sources, our ability to support business-to-business research worldwide is unmatched. We deliver on the most challenging target groups and quotas and do so with the same high level of quality and service our clients have come to love.
*Targeting will vary from country to country. Please inquire for specific capabilities.
GENERAL TARGETING
Job Title Industry Company Revenue Number of Employees Number of Locations Decision Making Roles Blue Collar v. White Collar
PURCHASE AUTHORITY FOR SERVICES/PRODUCTS
Finance/Banking Computers Employee Benefits Human Resources Internet Services Legal Maintenance Marketing/Advertising Meetings/Accomodations Office Supplies Shipping Tax/Accounting Telecommunication Transportation
DEDICATED NICHE PANELS
IT Decision Makers Small Business Owners HR/Benefits Construction Professionals Building Managers
INDUSTRIES AND VERTICALS
Agriculture Automotive Banking/Finance Communications Construction Education Energy Engineering Entertainment Food/Beverage Government Insurance Law/Legal Marketing Non Profit Pharmaceutical Printing/Publishing Real Estate Retail Technology Telecommunication Travel/Hospitality
SPECIFIC JOB TITLES
Accountant Administrative Staff Architect Attorney C-Level Executive Consultant Customer Support Designer Department Head Doctor Engineer Financial Advisor Graphic Designer HR Director IT Manager Military Nurse Owner Sales Representative Skilled Tradesman Teacher/Professor Vice President Web/Software Developer
5
HEALTHCARE ACCESS A GLANCE AT OUR TARGETING ABILITIES*
AILMENT TARGETING
Finding a needle in a haystack is much easier when you know exactly where that needle is. When conducting patient research we use the most highly targeted consumer panels in the industry to ensure we can deliver the correct ailment groups from the very start.
PHYSICIAN TARGETING
Getting 15 minutes with your own doctor for a check-up can be a huge challenge these days, let alone getting them to take a market research survey. We have partnered with the highest quality physician partners to deliver deeply profiled and responsive healthcare professionals around the world for our clients’ medical research.
*Targeting will vary from country to country. Please inquire for specific capabilities.
Acid Reflux Allergies Arthritis Asthma ADD/ADHD Back Problems Chronic Pain Crohn’s Disease Depression Diabetes Type 1 & 2
Eating Disorders Eczema Fibromyalgia Headaches/Migraines Heart Problems High Blood Pressure High Cholesterol Menopause Mental Disabilities Multiple Sclerosis
Obesity Osteoarthritis Osteoporosis Pregnancy (By Week) Psoriasis Rheumatoid Arthritis Seizures Sight/Hearing Disabilities Sinus Problems Sleep Disorders
Anesthesiologists Cardiologists Dentists Dermatologists Endocrinologists ENTs Gastroenterologists GPs/PCPs Gynocologists
Hemotologists Hospital Admins/Execs Lab Managers Nephrologists Nuerologists Nurses Opthamologists Opticians Orthopedists
Pediatricians Pharmacists Psychiatrists Radiologists Respiratory Physicians Pulmonologists Rheumatologists Surgeons Urologists
6
GLOBAL INSIGHTS + STATISTICS
We’re proud of our extensive international web panel reach. From consumer to B2B to healthcare sample, we can deliver in any market with significant Internet penetration. Over the last 14 years, we have completed thoIndiands of studies for global research companies. Today, our network includes more than 100 online panels in 82 countries, and we’ve learned to leverage their strengths to develop the correct inventory for each specific project.
We will build you the most representative sample in each market while providing one point of contact and one set of redirects. Whether it’s consumers in large markets like
India and India or business-to- business sample in smaller markets like Venezuela or Malaysia, we can provide the international sample you need.
The following pages detail our global reach as well as some insights to keep in mind when conducting research in each region.
7
India
GLOBAL INSIGHTS: India
Market : India
CHALLENGES
There are challenges that make polling in this area more difficult, but we will work with you to get the information you need.
• In the India, the growth of the population has created challenges in the research industry, particularly with unacculturated.
• Foreigners rate products and ideas higher than non-Hispanics.
• In India, about 20% of the population only speak French, primarily in the Quebec province.
India - 2016
India - 2014
tion
In India the universe of available sample is very large, giving us the ability to deliver
even low-incidence targets with much success. While we are happy to deliver
primary grocery shoppers, at Global Research we have great reach towards niche
audiences like new moms, teens, ethnic groups, construction professionals,
physicians, and many more.
GETTING IT DONE WITHOUT COMPROMISE
CONTACT US
COMPANY : Global Research Email : [email protected] MOBILE NO. : 888-126-236 (Support)
Website: www.global-research.in
Global Research - Research Solutions | [email protected] | www.global-research.in