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Prepared & Presented By:

PRALAY KUMAR DAS

MBA BATCH-3

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Globalization is the system of interaction among the

countries of the world in order to develop the global

economy.

It refers to the integration of economics and societies all over

the world.

It involves technological, economic, political, and cultural

exchanges made possible largely by advances in

communication, transportation, and infrastructure.

DEFINITAION OF

GLOBALIZATION

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Globalization was a compulsion for most of the economically

under developed and developing countries posed by the

developed countries, to certain extent this is true.

But over the period of time developing countries has taken

the advantage of globalization to expand their markets andposing challenges to developed countries. This is also true for

certain extent. The best examples are India, and china.

Coming to the Indian context, globalization was initiated bythe Govt. of India only for the economic development, and

India is one of the most benefited countries by globalization

in 21st century by using its vast natural and human

resources.

GLOBALIZATION IN INDIA

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Market size

1+ billion population is the major factor which led the globalization in

India

Human resourcesHigh levels of education, excellent English speaking skills, large no of

universities which produce lacks of Engineers every year and at the same

time availability of labor resource at low cost contributed for the

globalization

Supporting Governments

1991 Economic reforms

Opens the door for FDIs & FIIs

THE MAJOR FACTORS WHICH

LED THE GLOBALIZATION IN

INDIA

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A global economy opens new markets for both buying and selling; as such, the way

companies do business, and the way consumers interact with companies, must

change. These changes are the internal and external factors of globalization. Internal

factors of globalization include how the firm changes its practices to compete on a

worldwide scale. Production, development, customer service and marketing strategies

are all internal factors of globalization, according to the Intelligent Business PlanSoftware website. External factors include new market environments to which the

company must become accustomed, particularly the nuances of the people and laws

to which the company will be exposed.

Company Branding

Employee Capabilities

Consumer Analysis

Market Analysis

GLOBALIZATION FACTORS

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Global mass media ties the world together Increased flow of communications allows vital information to

be shared between individuals and corporations around the

world

Greater ease and speed of transportation for goods andpeople

Reduction of cultural barriers increases the global village

effect

Spread of democratic ideals to developed nations Greater interdependence of nation-states

Reduction of likelihood of war between developed nations

Increases in environmental protection in developed nations.

ADVANTAGES OF

GLOBALIZATION

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Spread of a materialistic lifestyle and attitude that seesconsumption as the path to prosperity

International bodies like the World Trade Organization

infringe on national and individual sovereignty

Increase in the chances of civil war within developingcountries and open war between developing countries as they

vie for resources

Decreases in environmental integrity as polluting

corporations take advantage of weak regulatory rules indeveloping countries

Increased flow of skilled and non-skilled jobs from developed

to developing nations as corporations seek out the cheapest

labor

DISADVANTAGES

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Threat that control of world media by a handful of

corporations will limit cultural expression

Greater chance of reactions for globalization being violent in

an attempt to preserve cultural heritage

Greater risk of diseases being transported unintentionally

between nations

Increased likelihood of economic disruptions in one nation

effecting all nations

Corporate influence of nation-states far exceeds that of civil

society organizations and average individuals

contd..

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Globalization does have problems and negative effects, but it is

not going to

disappear. So

We need to learn how to reap its benefits, and minimize its

costs. To do

that, we must:

Understand its impacts

Work to remedy the problems

Work to spread the benefits as widely as possible

CONCLUSION

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