Class#1 Document #2 : Value Chain And Globalization, OECD 2007
Globalization Of English 2007 Research
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Transcript of Globalization Of English 2007 Research
GLOBALIZATION OF ENGLISH 2007 REPORT TRENDS IN BUSINESS COMMUNICATION AND IMPLICATIONS FOR GLOBAL COMPANIESGlobal research on language and business by GlobalEnglish Corporation
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RESEARCH SUMMARYThere is a large and growing English skills gap in global corporations.+ Employees recognize that English is necessary for their jobs;
however, the number who believe their current skills are sufficient is decreasing.
The use of English in global corporations is increasing.+ From 2003 – 2007, the percentage of people who report using
English daily continues to trend upwards from 44% to 49%.+ More employees are citing difficulty with using English in
sophisticated business interactions.Individual success requires good English communication skills, and the time to improve is now!+ 91% of employees indicate they are more likely to advance in
their organization if they can communicate in English and almost 75% say they need to improve their skills in the next year.
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ABOUT THE SURVEY RESPONDENTS10,000 respondents from 100 countries representing 150 global companiesincluding Accenture, CapGemini, Cisco, Deloitte, General Electric, ING, Johnson & Johnson, P&G, Pfizer, Roche, and Wyeth.
Respondents by Region
36%
25%
39% Americas
EMEA
APAC
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TOP 10 COUNTRIES BY RESPONDENTSCountry Number of
RespondentsPercentage of Total
China 1663 16%
Brazil 1562 15%
Mexico 1474 14%
Japan 1001 10%
Spain 682 7%
South Korea 432 4%
Taiwan 430 4%
France 371 4%
Germany 328 3%
Switzerland 259 3%
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HOW OFTEN DO YOU USE ENGLISH TO DO YOUR JOB?
Americas
38%
30%
7%
9%
7%
9%Daily
A few times per week
Once per week
Once or twice permonth
Less than once permonth
I don’t use English
Global
49%
22%
6%
8%
6%
9%Daily
A few times per week
Once per week
Once or twice permonth
Less than once permonth
I don’t use English
Globally, 77% of employees are using English on a weekly basis, and nearly 50% are using English daily.Over the last four years, the percent of employees using English daily has increased from 44% to 49%. This increase indicates the growing requirement and importance of English skills in global organizations.
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HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH IN YOUR CURRENT JOB?
Americas
69%
24%
2%
3%2%
Required
Important, but notrequired
Helpful, but notimportant
Not important now,but it will beimportant
Not important, but Ihave a personalinterest
Global
68%
23%
4% 3% 2%
Required
Important, but notrequired
Helpful, but notimportant
Not important now,but it will beimportant
Not important, but Ihave a personalinterest
Globally, 91% of employees indicate English is required or important to do their current jobs.
+ That number is slightly higher, 93%, for the Americas region.
Globalization has changed the nature of work, English has been adopted as the “language of global business” and the impact is being felt by employees.
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HOW MUCH LONGER DO YOU THINK YOU WILL NEED TO STUDY IN ORDER TO BE ABLE TO COMMUNICATE EFFECTIVELY?
Americas
57%29%
7%1% 6%
Up to 1 year
More than 1 year, upto 2 years
More than 2 years, upto 5 years
More than 5 years
I already cancommunicateeffectively in English
Global
51%
29%
11%
2%7%
Up to 1 year
More than 1 year, upto 2 years
More than 2 years, upto 5 years
More than 5 years
I already cancommunicateeffectively in English
Globally, only 7% of employees say their current level of English proficiency is sufficient. This number has decreased slightly since 2004.Additionally, the number of people expecting that they will need more than one year to close the English skills gap has increased from 36% to 42%. The “bar” for proficiency is getting higher in this highly globalized, interconnected world.
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WHAT BUSINESS SITUATIONS CAUSE THE MOST DIFFICULTY WHEN USING ENGLISH?
0%10%20%30%
40%50%60%70%80%90%
100%
% of People
Tele
phon
e ca
llsEm
ails
Meetin
gsSo
cializ
ing
Answ
erin
g Que
stion
sDo
cumen
ts
Pres
enta
tions
Trav
elNeg
otiat
ions
2007 2003
Employees of global companies need sophisticated English communication skills.Using English for telephone calls and meetings has remained consistently high over the past 3 years.Whereas, more people have become challenged by interactions such as email, socializing, answering questions, documents, presentations, and negotiations.
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WHO DO YOU COMMUNICATE WITH, IN ENGLISH?
Global
57%52%
37%
26%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Co-w
orke
rsMgr
s and
exe
cutiv
es
Custo
mers
Supp
liers
Dire
ct R
epor
ts
Americas65%
62%
44%
24%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Co-w
orke
rsMgr
s and
exe
cutiv
es
Custo
mers
Supp
liers
Dire
ct R
epor
ts
Globally, a high percentage of employees are using English for internal communication. This points to the increasingly global nature of teams and organizations.
+ English as a common platform enables global teams to be productive.
The Americas region reports higher use of English across all groups except suppliers.
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HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH TO GET A PROMOTION?
Americas
64%
29%
5% 2%
Required
Important, but notrequired
Helpful, but notimportant
Not important at all
Global
62%
29%
7% 2%
Required
Important, but notrequired
Helpful, but notimportant
Not important at all
English proficiency is important for employee career development. 91% of employees in global companies indicate they are more likely to advance in their organization if they can communicate in English (93% in the Americas region).Only 2 percent report that English skills are not important at all in getting a promotion.
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HOW SOON DO YOU NEED TO IMPROVE YOUR ENGLISH SKILLS?
Americas
34%
42%
18%
6%
6 months or less
More than 6 months,up to 1 year
More than 1 year, upto 2 years
2 years or more
Global
34%
40%
19%
7%
6 months or less
More than 6 months,up to 1 year
More than 1 year, upto 2 years
2 years or more
The need to improve is urgent: globally, 74% of employees need to improve their skills within the next year.
+ This is slightly higher, 76%, in the Americas region.
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CONCLUSIONSBusiness today is global, and to be successful, employees must be able to communicate effectively in English.The requirement for English continues to expand and increase, and global companies must have a plan for how to address the English skills gap consistently across the enterprise.The companies that will succeed in the global marketplace will successfully address the coordination and communication challenges of globalization by developing their employees’ English communication skills.
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ABOUT GLOBALENGLISHGlobalEnglish is the leading provider of online assessment, learning, and support for business English communication. We offer a scalable, on- demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.
The GlobalEnglish Corporate Learning Service™ provides learners with a unique blend of assessment, skill development, and on-the-job performance support. A complete suite of administration tools helps companies easily measure performance across the organization.
GlobalEnglish is the preferred choice of the world’s top companies including Accenture, ArcelorMittal, CSC, Deloitte, General Electric, Hewlett-Packard, John Deere, Maersk, Procter & Gamble, Reuters, and Wyeth.
www.GlobalEnglish.com
THANK YOUwww.GlobalEnglish.com