Globalization Of English 2007 Research

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Page 1: Globalization Of English 2007 Research

GLOBALIZATION OF ENGLISH 2007 REPORT TRENDS IN BUSINESS COMMUNICATION AND IMPLICATIONS FOR GLOBAL COMPANIESGlobal research on language and business by GlobalEnglish Corporation

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RESEARCH SUMMARYThere is a large and growing English skills gap in global corporations.+ Employees recognize that English is necessary for their jobs;

however, the number who believe their current skills are sufficient is decreasing.

The use of English in global corporations is increasing.+ From 2003 – 2007, the percentage of people who report using

English daily continues to trend upwards from 44% to 49%.+ More employees are citing difficulty with using English in

sophisticated business interactions.Individual success requires good English communication skills, and the time to improve is now!+ 91% of employees indicate they are more likely to advance in

their organization if they can communicate in English and almost 75% say they need to improve their skills in the next year.

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ABOUT THE SURVEY RESPONDENTS10,000 respondents from 100 countries representing 150 global companiesincluding Accenture, CapGemini, Cisco, Deloitte, General Electric, ING, Johnson & Johnson, P&G, Pfizer, Roche, and Wyeth.

Respondents by Region

36%

25%

39% Americas

EMEA

APAC

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TOP 10 COUNTRIES BY RESPONDENTSCountry Number of

RespondentsPercentage of Total

China 1663 16%

Brazil 1562 15%

Mexico 1474 14%

Japan 1001 10%

Spain 682 7%

South Korea 432 4%

Taiwan 430 4%

France 371 4%

Germany 328 3%

Switzerland 259 3%

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HOW OFTEN DO YOU USE ENGLISH TO DO YOUR JOB?

Americas

38%

30%

7%

9%

7%

9%Daily

A few times per week

Once per week

Once or twice permonth

Less than once permonth

I don’t use English

Global

49%

22%

6%

8%

6%

9%Daily

A few times per week

Once per week

Once or twice permonth

Less than once permonth

I don’t use English

Globally, 77% of employees are using English on a weekly basis, and nearly 50% are using English daily.Over the last four years, the percent of employees using English daily has increased from 44% to 49%. This increase indicates the growing requirement and importance of English skills in global organizations.

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HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH IN YOUR CURRENT JOB?

Americas

69%

24%

2%

3%2%

Required

Important, but notrequired

Helpful, but notimportant

Not important now,but it will beimportant

Not important, but Ihave a personalinterest

Global

68%

23%

4% 3% 2%

Required

Important, but notrequired

Helpful, but notimportant

Not important now,but it will beimportant

Not important, but Ihave a personalinterest

Globally, 91% of employees indicate English is required or important to do their current jobs.

+ That number is slightly higher, 93%, for the Americas region.

Globalization has changed the nature of work, English has been adopted as the “language of global business” and the impact is being felt by employees.

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HOW MUCH LONGER DO YOU THINK YOU WILL NEED TO STUDY IN ORDER TO BE ABLE TO COMMUNICATE EFFECTIVELY?

Americas

57%29%

7%1% 6%

Up to 1 year

More than 1 year, upto 2 years

More than 2 years, upto 5 years

More than 5 years

I already cancommunicateeffectively in English

Global

51%

29%

11%

2%7%

Up to 1 year

More than 1 year, upto 2 years

More than 2 years, upto 5 years

More than 5 years

I already cancommunicateeffectively in English

Globally, only 7% of employees say their current level of English proficiency is sufficient. This number has decreased slightly since 2004.Additionally, the number of people expecting that they will need more than one year to close the English skills gap has increased from 36% to 42%. The “bar” for proficiency is getting higher in this highly globalized, interconnected world.

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WHAT BUSINESS SITUATIONS CAUSE THE MOST DIFFICULTY WHEN USING ENGLISH?

0%10%20%30%

40%50%60%70%80%90%

100%

% of People

Tele

phon

e ca

llsEm

ails

Meetin

gsSo

cializ

ing

Answ

erin

g Que

stion

sDo

cumen

ts

Pres

enta

tions

Trav

elNeg

otiat

ions

2007 2003

Employees of global companies need sophisticated English communication skills.Using English for telephone calls and meetings has remained consistently high over the past 3 years.Whereas, more people have become challenged by interactions such as email, socializing, answering questions, documents, presentations, and negotiations.

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WHO DO YOU COMMUNICATE WITH, IN ENGLISH?

Global

57%52%

37%

26%

11%

0%

10%

20%

30%

40%

50%

60%

70%

Co-w

orke

rsMgr

s and

exe

cutiv

es

Custo

mers

Supp

liers

Dire

ct R

epor

ts

Americas65%

62%

44%

24%

13%

0%

10%

20%

30%

40%

50%

60%

70%

Co-w

orke

rsMgr

s and

exe

cutiv

es

Custo

mers

Supp

liers

Dire

ct R

epor

ts

Globally, a high percentage of employees are using English for internal communication. This points to the increasingly global nature of teams and organizations.

+ English as a common platform enables global teams to be productive.

The Americas region reports higher use of English across all groups except suppliers.

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HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH TO GET A PROMOTION?

Americas

64%

29%

5% 2%

Required

Important, but notrequired

Helpful, but notimportant

Not important at all

Global

62%

29%

7% 2%

Required

Important, but notrequired

Helpful, but notimportant

Not important at all

English proficiency is important for employee career development. 91% of employees in global companies indicate they are more likely to advance in their organization if they can communicate in English (93% in the Americas region).Only 2 percent report that English skills are not important at all in getting a promotion.

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HOW SOON DO YOU NEED TO IMPROVE YOUR ENGLISH SKILLS?

Americas

34%

42%

18%

6%

6 months or less

More than 6 months,up to 1 year

More than 1 year, upto 2 years

2 years or more

Global

34%

40%

19%

7%

6 months or less

More than 6 months,up to 1 year

More than 1 year, upto 2 years

2 years or more

The need to improve is urgent: globally, 74% of employees need to improve their skills within the next year.

+ This is slightly higher, 76%, in the Americas region.

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CONCLUSIONSBusiness today is global, and to be successful, employees must be able to communicate effectively in English.The requirement for English continues to expand and increase, and global companies must have a plan for how to address the English skills gap consistently across the enterprise.The companies that will succeed in the global marketplace will successfully address the coordination and communication challenges of globalization by developing their employees’ English communication skills.

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ABOUT GLOBALENGLISHGlobalEnglish is the leading provider of online assessment, learning, and support for business English communication. We offer a scalable, on- demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.

The GlobalEnglish Corporate Learning Service™ provides learners with a unique blend of assessment, skill development, and on-the-job performance support. A complete suite of administration tools helps companies easily measure performance across the organization.

GlobalEnglish is the preferred choice of the world’s top companies including Accenture, ArcelorMittal, CSC, Deloitte, General Electric, Hewlett-Packard, John Deere, Maersk, Procter & Gamble, Reuters, and Wyeth.

www.GlobalEnglish.com

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THANK YOUwww.GlobalEnglish.com