Globalization and media framing
description
Transcript of Globalization and media framing
![Page 1: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/1.jpg)
Their Relationship with the Western World
Impacts of Westernization and Media Framing on the Quechua People
by Alonso Abugattas
![Page 2: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/2.jpg)
Westernization
![Page 3: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/3.jpg)
Etic Approach• What westernization does with the Quechua
according to their…– Socio-political structure?– Social subsistence methods?– Religious beliefs?– Education system?• Language?
– Social relationships? (kinship, gender…).
![Page 4: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/4.jpg)
Effects in Quechua Socio-Political Structure
• Assimilation of Western model of political administration.– Assignation of communal
mayors.• Ayllu representative
(imitiating curaca role).
– Insertion in regional governments.
![Page 5: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/5.jpg)
Effects in Social Subsistence Methods• Traditional:
– Self subsistence economical production (Kalman, 1994).• Kinship-based.
– Families.
• Use of traditional techniques.– Pastoralism– Horticulture
– Reciprocity:• Exchange of goods (Parker,1997)• Flowed between generalized and balanced.• Also kinship based
– Generalized: Intrafamiliar.– Balanced: Interfamiliar.
• Changes:– Assimilation of Western economic models:
• Use of nation-state currency.• Exportation of goods product of pastoralism and horticulture.
– Insertion in nation-state capitalist market.
![Page 6: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/6.jpg)
Effects in Quechua’s Religious Beliefs
• Given by historical reasons:– Repression of Andean beliefs by Spaniards.– Migration from villages to cities (Cumbira University, 2007). – Decentralization of religion.
• Pre-Columbian-Catholic syncretism (Advameg, 2007).– Assimilation of Catholic beliefs and moral principles.
• Hanan Pacha/Ukhu Pacha (Heaven and Hell).• Apu/Catholic saint syncretism.
– Syncretism of traditional forms of celebration with and Catholic holidays.• Carnavales (patronal festivals).• Takanakuy: http://www.youtube.com/watch?v=mKjSyZhIIiw (Morton, 2012).
– Preservation of Andean beliefs from pre-Columbian eras.• Dualism.• Division of the World (Pachas).• Ceremonies.
![Page 7: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/7.jpg)
![Page 8: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/8.jpg)
Effects in Education
• Key component: Quechua Language.– Loss of Quechua-speaking people (Safley, 2011).• Only 19, 25 and 23% of total population speak Quechua
in Peru, Ecuador and Bolivia respectively (Cerron-Palomino, 1987).
– Quechua-Spanish cross-linguistic influence (Manley, 2012).• Creation of Spanish jargon by insertion of Quechua
words.– Pucho, Chomba, Concho.
![Page 9: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/9.jpg)
Effects in Education
• Assimilation of Western models of formal education.– Dependency on public schools.– Aim towards seeking superior education in public
universities in cities.• Centralization of education.
– Enculturation of Spanish by formal educational system.• Quechua language enculturation by families.
![Page 10: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/10.jpg)
Effects in Social Relationships
• Gender– Workforce balance.
• Migration due to economical and educational centralization.
– Decrease in feminine subordination• Primary authoritarian figure for children in family.
• Kinship– Family
• Predominance of patrilineal descent.• Incorporation of surname of women in their offspring.
– Marriage, Sex, Love• Acculturation of Western ideals of romantic love.• Dependence on religious ideals.• “Madonna-whore” complex incorporation.
![Page 11: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/11.jpg)
Media Framing
![Page 12: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/12.jpg)
• Pejorative framing of Quechua people.– Clash of interests with transnational corporations.
• Seemed as “retrograde” people.• “Go against the progress of the nation state”
– Conga case in Cajamarca, Peru.
• Conflictive.
– Depicted as submissive, compliant people.• Due to compliance of Inca forefathers to Spaniard control.
• Beneficial framing from tourist media. (Erkenbrack, 2011).– “People rich in culture”.– “Hospitable people”.– Rather seen as victims of nation-state conflicts than
perpetrators.• Peruvian Civil War 1980’s.
![Page 13: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/13.jpg)
References• Jermyn, Leslie
Peru
Milwaukee, Wisc.: Gareth Stevens, 1998.• Prayer. SIM
Go Serve. 2013http://www.sim.org/index.php/content/quechua (accessed
March 9, 2013).• Kalman, Bobbie
Peru: The People and CultureNew York: Crabtree Publishing Company, 1994.
• Parker, Edward. Peru
Austin, Tex.: Raintree Steck-Vaughn, 1997.
![Page 14: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/14.jpg)
References• Safley, Mike
«The Quechua People: An Abandoned Race.» Northwest Alpacas. 2011 http://www.alpacas.com/AlpacaLibrary/QuechuaAbandonedRace.as px (accessed March 11, 2013).• Advameg, Inc.
Countries and Their Cultures: Quechua. February 4, 2007. http://www.everyculture.com/wc/Norway-to-Russia/Quechua.html (accessed March 11, 2013).• Cumbria University
The Religion of the Quechua. January 23, 2013. http://www.philtar.ac.uk/encyclopedia/latam/quech.html (accessed March 11, 2013).• . Performed by Thomas Morton
Fist Fighting on Christmas: A Peruvian Tradition.Directed by Vice.2012.
![Page 15: Globalization and media framing](https://reader033.fdocuments.in/reader033/viewer/2022061214/5499d652b47959514d8b5888/html5/thumbnails/15.jpg)
References• Cerrón-Palomino, Rodolfo
(1987) Lingüística Quechua Cuzco, Peru: Centro Bartolomé de las Casas.
• Manley, Marilyn SCross-Linguistic Influence of the Cuzco Quechua Epistemic System on Andean Spanish
Electronic essay, Rowan: Rowan University, 2012.
• Erkenbrack, ElizabethThe Mobilization of Quechua as an Ethnocommodity
Electronic essay, Philadelphia: University of Pennsylvania, 2011.