GlobalGiving's Online Fundraising Workshop in Sarajevo
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Transcript of GlobalGiving's Online Fundraising Workshop in Sarajevo
AgendaGlobalGiving and Introductions Online Fundraising Network Building and Engagement Networking Activity Coffee Break J How to present your Project Evaluating project pages Joining GlobalGiving Fundraising strategizing activity
What is GlobalGiving?
An online fundraising platform for organizations to promote their projects and
raise money
www.globalgiving.org
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400,000+Individual and Corporate Donors
$160+ Million
Since 2002…
Have given….
To…
11,000+ projects withorganizations like YOURS
Through…
2002GlobalGiving
Founding Year
60+Corporate Partners
2,400+Organizations
around the world
149Different Countries
Corporate Partners
Gift Cards & Employee Giving � Cause-Marketing � International Vetting Disaster Relief � Facilitation of Grants
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Top Donor Countries
Current Projects in Eastern & Central Europe
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Introductions!
Would your current donors and community describe your organization the same way?
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Who are you?
What do you do?
Why is it important?
Imagine if you had to explain your organization to a potential funder in a clear and concise way.
Aim for under one minute in your explanation!
The average attention span of a human being was calculated to be 8 seconds in 2013.
This is one second less than the attention span of a goldfish.
- National Center for Biotechnology Information, at theU.S. National Library of Medicine
What does GlobalGiving do?
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Access and visibility to
worldwide donors
Tax Deductions for U.S. Donors &
GiftAid for UK Donors
1-on-1 Consultations
Webinars and Tools & Training
Multiple Bonus Days
Feedback and Donor
Management Tools
Strategizing Help for Fundraising and Campaigns
Outreach for Driving
Awareness and Donors to our
platform
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GlobalGiving Sustainability15 % Fee
2% Administration Fees
Sustainability
Reliable connection with worldwide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions for donations
10% Resources and Access that Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
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2% Administration Fees
Sustainability
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions for donations
The majority of our donors cover at least a portion of the fee as they complete their donation.
Averages to 9% Fee
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
What can fundraising online do for my organization?
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Manage, expand, and engage your network of
donors
One additional tool to the fundraising
strategies you already use
Network of ideas, tools, and
resources to increase
effectiveness
Boost funds, transparency,
and awareness
Difference between Offline and Online?
Goals are still the same: Creating and maintaining relationships
Building trust
Showing your impact
Giving people a reason to give
Online Fundraising
Success
Your Organization
STRATEGIZE
SHOW APPRECIATION
ENGAGE NETWORK
IDENTIFY & EXPAND
NETWORK
Strategizing Online
BEFORE Strategizing, Consider: Past accomplishments of your organization Capabilities & background of staff Level of awareness and trust in the community Evaluation of present and potential network
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Developing Your Strategy PLAN! Online Fundraising doesn’t just happen. Set realistic and measurable goals
• Get 50 additional Facebook likes by a certain date • Get 3 additional donors by next month • Send out a monthly newsletter
Plan annual calendar of campaigns • Helps prevent donor fatigue • Creates a SENSE OF URGENCY
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Create a sense of urgencyThe last 3 months of the year
accounted for more than 1/3 of 2013’s overall giving!
Online giving in December is
more than 18.8% of total year’s giving.
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Identify your Network
YOU
• Identify your network and the networks of your staff
• Identify advocates to help you spread the word about your organization
CURRENT AND OLD FRIENDS UNIVERSITY
PROFESSORS, PEERS, AND NETWORKS
INTEREST GROUPS AND
CLUBS
PAST & CURRENT COLLEAGES AND JOBS
FAMILY
NEIGHBORS
CHILDHOOD TEACHERS
CHURCH GROUPS
SPORTS TEAMS
BOOK CLUBS
GYM BUDDIES
FAMILY FRIENDS
If you needed to get an urgent message out, how many groups of people could you reach?
Start your personal networking map.
Group Discussion
Close relationship to you or the organization Influential person Ability to reach into new networks Willingness to spread the word Activity: List three ways you could further your connection with each potential advocate
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How do you choose an advocate?
Effective Outreach & Engagement• Know your donors and why they give • Personalize and tailor communication & emails • Sort lists of donors (such as by past donation size or reasons for giving) • Give donors a clear idea of what money is being used for
Email is still the largest drive of online giving at 33%
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20 Minute Break!
How to present your story online?
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The motivation The people
The idea
The problem
The place
When telling your story…
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Brevity is key.
Be specific and on how
donation will make impact
Use powerful and hopeful
imagery!
Put the important
things first!
Photos Videos Sta?s?cs Beneficiary Stories
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All about the Imagery
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Summary .... What is the issue, problem, or challenge? …. How will this project solve this problem? ... Poten>al Long Term Impact …. Funding Informa>on Total Funding Received to Date: $____ Remaining Goal to be Funded: $_____ Total Funding Goal: $_____ Addi>onal Documenta>on Resources
First thing donor reads
Examples of how money is used
Engaging Photo
Engaging and Specific Title
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Provides meals
Provides for one child
Trains one group leader to start and manage KIDS support group
Running costs for one group
Summary Provides a welcoming and safe place for children affected by their parents’ alcoholic substance abuse. We run aWerschool KIDS groups where children can learn, make friends, and do arts and craWs in a safe environment with trained group leaders and mentors.
Summary Ambergris Caye Elementary School cares deeply about its students. It is located in San Pedro, Belize. Dedicated to quality educa?on, the teachers have always worked hard to provide support to each student to reach their full poten?al. Now, we need your help. We want to restore two classrooms and a library that have been destroyed in a recent flood.
Purchase of 5 new books for library
Provides windows for 1 classroom
Provides 1 classroom with set of chairs and tables for children to learn
Provides walls and wooden floor for 1 classroom
Compelling Project PageSpecific, action –oriented Description
Easy to understand, jargon-free, project specific
Close-up, High-resolution
photo
Tangible, realistic, varied goals Summary
Provide early education, breakfast, childcare, and psychological services for 455 disadvantaged preschoolers in Mexico City whose working parents cannot afford them otherwise.
Keep Up with Your Donors
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Project Reports
Holiday Campaigns
Bonus Days
Photo & Video Competitions
Donor Appreciation
Send thank you notes as soon as possible and personalize them Share photos and beneficiary stories in project reports Make donors feel like a crucial part of your organization and its success
46% of donors stop giving because they feel like their donations are not recognized or appreciated!
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Web Analytics Tool
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GlobalGiving UK
How to Join GlobalGiving
How to Join GlobalGiving
Submit Application
Due Diligence Processing Post a Project!
Pass through the Open
Challenge!
Documents to Complete an Application Certification of Government Registration Letter of Reference Program Materials Founding Document (with dissolution clause) Disbursement Information Financial Documents (2 years of financial statements and a current year budget) Names of senior staff and board members
GlobalGiving’s Terms and Conditions
We accept Google Translate as an acceptable English translation of these forms. Please send questions to [email protected]
Succeed in an Open Challenge Test your online fundraising skills Succeed and become a permanent partner with GlobalGiving Open Challenges occur multiple times a year! March, June, September, and December Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 Month (or 2 weeks) Deadline to Apply for September Challenge: July 25, 2015 At least one matching day during the 1 month period
Email further questions to [email protected] "
Some Ideas for the Open Challenge Map your organization’s potential network and advocates Have your most loyal donors contribute early Connect with diaspora groups Personalize emails Prepare videos and stories to share
Make donors an offer they can’t refuse Be creative, unique, and dare to try something new
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Try an Infographic
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Open Challenge Preparation1. Develop a strategy to raise (at least) $5,000 from (at least) 40 donors in 1
month online 2. Strategize creative ideas and a plan to make the campaign a success and
drive awareness to your project 3. Practice writing your concise project summary 4. What groups of people would be interested in your cause? TEAM A: Raising $5,000 by at least 40 different donors in 1 month for: A girls empowerment camp project
TEAM B: Raising $5,000 by at least 40 different donors in 1 month for: A project to restore homes of struggling elderly
TEAM C: Raising $5,000 by at least 40 different donors in 1 month for: Training teachers for local schools
TEAM D: Raising $5,000 by at least 40 different donors in 1 month for: Promoting importance of democracy and civic engagement in high schools
Questions?
Email further questions to [email protected] Free 1-on-1 Consultation
with a GlobalGiving staff member
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