Global Trends in Serious Games

Immersive Technology Strategieswww.davidwortley.com

New Media Manitoba and Mindset

Global Trends in Serious GamesDavid Wortley FRSA


Topics

Introduction to Serious Games and Immersive Technologies

Serious Games and BusinessWhere are we Going with Technology ?Global Trends and OpportunitiesSummary and Conclusion


Introduction to Serious Games and Immersive Technologies


What is a Serious Game ?

Games generate passion, excitement, commitment, loyalty, belonging, awareness,

support and action


Serious Games are NOT New

Games have always been a serious learning tool


Games and LearningEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible

accessibleBuild relationshipsBridge to Physical World


Encouraging Imagination

Teachers, Coaches, Guides and Mentors using games to inspire, motivate and build passion


Support Exploration

Freedom to discover new knowledge and experience


Risk Free Environment

Simulations reduce both cost and risk


Help our Understanding

Sensors & 3D visualisations help us understand and manage our environment


Make the Inaccessible Accessible

Creating new opportunities for the disadvantaged


Second Life – Second Chance

Unleashing human potential


Building Relationships

Games creating and supporting networks of interest


Building Bridges

“My SGI”

Linking the physical and virtual environments


Serious Games and Business


Games around the World

Many different approaches but massive interest


Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies are commercially very significant because they engage our discretionary

time, attention and money


Dislocating Communications Technologies


Dislocating Communications Technologies

The internet is different in its scope and impact on businessand society to any previous dislocating technology


The Prosumer

The prosumer effect is unique in our history


The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society


The Secrets of SuccessAttractivenessAccessibilityAffordability

Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?


What are the Key Features ?

Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards


Ticking all the Boxes

Immersive Technologies have not only created huge market potential but have driven innovations across all

sectors


Driving Innovation

3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,

pattern recognition are all driven by Immersive Technology features


Incubating Creativity

Bringing Science and Art together


Solving Complex Problems

Collaboration under Pressure


Harnessing Local Talent

Empowering citizens and employees


Building Knowledge Networks

Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!


Building Relationships

Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks


Building Community

Intel’s Planet Blue is an internal social network


Connecting the Physical & Virtual

Building new ways to learn and collaborate


Preparing for the unexpected

Simulating emergency or combat scenarios


Hosting Virtual and Hybrid Events


Where are we Going with Technology ?


Where are we Going ?

Is technology replacing human beings in the knowledge economy ?


Who are you going to go to ?

Is technology replacing human beings in the knowledge economy ?


Machines and Humans

Power, speed, efficiency, accuracy, stamina,

capacity, availability, inflexibility

Judgement, sensitivity, care, humanity, fallibility,

creativity, versatility


Humanising Technology

To love and be loved vs devoid of emotion Treated as individual vs one size fits all Easy to get on with vs unnatural interfaces Be remembered vs blank pages To discover new things vs repeat existing things To be understood vs Memorisation of facts To be Connected vs Self sufficiency Motivated and challenged vs Repetition To create new things vs standard responses

Human Needs Machine Features


Immersive Applications are Humanising Technology

Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies


Embedding Relationships

We are driving technological innovation to develop new, personalised relationships with

machines


Global Trends and Opportunities


Global Trends

Different regions have different focus points


Envisioned Areas of Development


Social Networks

Massive consumer base and growing use of gamification


Mixed and Augmented Reality

Creating richer experiences by connecting the physical and virtual


New Business Models

Data / Functionality Sharing to create new franchise models


Intuitive and Innovative Interfaces

Broadening user base and creating new experiences


Personalisation

Building commercial and adaptive relationships


Internet of Things

Embedded sensor devices bringing understanding and control


User Experience

Immersion, Fidelity and User Creation builds engagement


Future Internet

3D Environment with embedded immersive tools


Trends and Changes

Immersive technologies are becoming easier to access through new interface devices and artificial intelligence

is forming stronger bonds between individuals, technology and applications. Improvements in

bandwidth and graphics processing on all devices is bringing better fidelity to virtual worlds and richer user

experience of all forms of media.

Interaction, engagement and contribution to media experiences continue to be more in demand and will

shape entertainment and education of the future.


SME Drive Innovations

Small creative businesses at the leading edge


Some Additional Trends / Possibilities Telepresence & travel costs Gamification, ubiquity and internet of things Bionics and physical/virtual integration Personalisation and security/ethics Silos and Ghettos – scalability Avatars and realistic 3D environments Collective emotional experiences Geotagging and location services Energy consumption and resources Virtual commerce


Summary and Conclusion


Main Points

Immersive technologies are unique in history because of the prosumer effect

It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D,

graphics, bandwidth, cloud computing, AI Physical and virtual world integration is a goal SME’s driving innovation more than researchers Emerging opportunities and threats


Questions

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New Media Manitoba and Mindset

Global Trends in Serious GamesDavid Wortley FRSA

Global Trends in Serious Games

Technology

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