Global trends and the rise of the Networked Society - Mikael BÄCK, Vice President Global Strategy &...
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Transcript of Global trends and the rise of the Networked Society - Mikael BÄCK, Vice President Global Strategy &...
Digiworld summit
Mikael BäckGlobal Head of Strategy and Portfolio Management
Global trends and the rise of the Networked Society
Timsäter | Public | © Ericsson AB 2014 | Page 3
Mobile penetration
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 5
Mobile application traffic outlook
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 6
Mobile traffic per application
10X growth in mobile
video traffic between
2014 and 2020
Monthly ExaBytes
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 7
Cellular m2m outlook
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 8
Video subscriptions drive traffic
› YouTube is the dominant video
service in many markets, typically
accounting for 40–60 percent of total
video traffic volume in many mobile
networks.
› Even though total mobile video traffic
is dominated by YouTube, data
consumption per user on mobile
broadband is driven more by
subscription-based video services
(like NetFlix).
› Among mobile broadband users,
those who are on what they perceive
to be an unlimited data plan watch
more videos than those who are on a
limited plan
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 9
Indoor connectivity experience
Source: Ericsson Mobility Report, November 2014
Timsäter | Public | © Ericsson AB 2014 | Page 11
Ownership of devices (US)
Source: Ericsson ConsumerLab 2014
Timsäter | Public | © Ericsson AB 2014 | Page 12
Usage of messaging and data services (US)
Source: Ericsson ConsumerLab 2014
Timsäter | Public | © Ericsson AB 2014 | Page 13
Activities per device
Source: Ericsson ConsumerLab 2014
Timsäter | Public | © Ericsson AB 2014 | Page 14
4g drives daily usage
Source: Ericsson ConsumerLab 2014
Timsäter | Public | © Ericsson AB 2014 | Page 15
INSTALLATION DEPLOYMENT
MOBILITY BROADBAND CLOUD
Networked societyWe are at the inflection point
Benefiting people, business and society
Remote school
Smart meters
Mobile healthcare
Zero site Connected dam
Connected car
Connected waste
Motion-connected