Global Tobacco Control (Professor Bill Bellew)

8/7/2019 Global Tobacco Control (Professor Bill Bellew)

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Tobacco a specialbriefing for journalists

In association with the National Press Foundation

Professor Bill Bellew The Union

Acknowledgments: Prof Simon Chapman: University of Sydney

Anne Jones: ASH Australia


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First whats on your mind?

For 2-3 minutes

Talk to person next to you (2s or 3s)

What are the questions you would like to see

addressed in this session?

What are the issues you want to hear about?


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Overview

History

Health impact

Tobacco control The tobacco industry (busting tobacco

industry myths)


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history


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TOBACCO IN HISTORY

TOBACCO USE IS THOUSANDS OF YEARS OLD 3500 BC, people in Peru and Mexico usedtobacco (both chewed or smoked) and there arerecords indicating that they regarded it as avaluable, tradable substance.

600-1000 CE: UAXACTUN, GUATEMALA. Firstpictorial record of smoking

A pottery vessel found here dates from beforethe 11th century. On it a Mayan is depicted

smoking a roll of tobacco leaves tied with a string. The Mayan term for smoking was sik'ar

Read more:

http://www.faqs.org/health/topics/19/Smokelesstobacco.html#ixzz14eySSSie


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Sir Walter Raleigh1552 1618

www.luminarium.org

Often credited with

discovering Tobacco and

introducing it to the

Europeans

In fact it was introduced

earlier, by the Spanish


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1492-11 Rodrigo de Jerez

and Luis de Torres Discover Smoking

Rodrigo de Jerez and Luis de Torres, in Cuba searching for the Khan of Cathay (China),are credited with first observing smoking. They reported that the natives wrappeddried tobacco leaves in palm or maize "in the manner of a musket formed of paper."After lighting one end, they commenced "drinking" the smoke through the other.

Jerez became a confirmed smoker, and is thought to be the first outside of theAmericas. - became the First European Smoker

http://logicophilosophicus.org


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Jean Nicot

1530-1600

French diplomat who introduced tobacco to the Frenchcourt.

1560, while serving as ambassador in Portugal, he was showna tobacco plant in the garden of Lisbon botanist Damio deGoes, who claimed it had healing properties.

Nicot sent home seeds and leaves of tobacco, recommendingits therapeutic value. Nicot also sent snuff to Catherine de

Medici, the Queen of France to treat her migraineheadaches.

She was impressed with its results. The tobacco plant,Nicotiana tabacum, and its active substance,nicotine, derivetheir names from him. http://www.britannica.com


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Nicotiana tabacum

http://www.scientificamerican.com

http://www.britannica.com


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Tobacco all pervasive!


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Tobacco industry exposed


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health impact


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http://drugabuse.gov/NIDA_notes/NNVol22N2/Imaging.html

2008 Study


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Nicotine Receptors in the Brain


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NIDA Vol. 20, No. 2 (August 2005)

http://archives.drugabuse.gov/NIDA_notes/NNvol20N2/Site.html


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Lopez AD, Collishaw NE, Piha T.

A descriptive model of the cigarette epidemic in developed countries.

Tobacco Control, 1994; 3: 242-247.

Evolutionofthe TobaccoEpidemic


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Tobacco use is ariskfactorforsix ofthe

eight leadingcauses ofdeath in the world

Source: WHO MPOWER: a policy package to reverse

the tobacco epidemic (2008)


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tobacco control


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WHO FCTC and MPOWERare tools to implement the most effective

tobacco control interventions

Each measure can be powerful on its own

Comprehensi

ve implementation is best:Individual effects of policies +

synchronistic impacts of combination of

policies


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WHO FCTC

All Parties to the FCTC are required tosubmit regular reports on progress (every2-3 years)

The Framework Convention Secretariatprovides regular summary reports onprogress


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http://www.who.int/tobacco/mpower/en/


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Protection from second-hand smoke

WHO FCTC 2009 Summary Report on global progress in th implementation of the WHO

Framework Convention on Tobacco Control. FCS. http://www.who.int/fctc/secretariat/en/


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A recommended package

Shocking picture

Warning on top partof pack

Non-misleadingingredientinformation

Clear text warning,

quitting encouragement

PLAIN PACKAGING: No branding, standardbackground, no misleading descriptors

Warning is 80% of mainsurface


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Parallel to the top of

the principal displaysurfaces

Parallel to the top ofand

as close as possible to thetop edge ofthe principal

display surfaces


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tobacco industry


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Tobaccos global epidemic

5.4 m deaths ev

ery year8 m deaths by 2030 with 80% in LMICs

Of the 1 billion smokers alive today,500m will be killed by tobacco

Spread not by a virus but by marketing

tactics of a powerful global tobaccoindustry (TI).

Acknowledgment: ASH Australia; Anne Jones


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TI your sources of information?

The industry itself company websites

TI documents

TI and related industry publications

Court records Freedom of Information requests

Mandatory filings with governments under

FCTC Monitoring of marketing tactics and activites

Acknowledgment: ASH Australia; Anne Jones


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http://legacy.library.ucsf.edu/


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Evidence shows

The Tobacco Industry spends billions each year

- misinforming governments, politicians,businesses, public

- hiding health harm, duping smokers

- targeting young people and users with advertising,

promotions and sponsorships- opposing tobacco control legislation and policies

If these tactics are not countered they will succeed in further blocking anddelaying reforms leading to more preventable loss of life, chronic diseasesand costs


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The scream test

What does the tobacco industrycomplain about & lobby against?

What does the tobacco industry

support?

What should the answers to these

questions tell us?

Acknowledgment: Prof Simon Chapman: University of Sydney



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From sales data, the tobacco

industry knows the

immediate, medium & long

term impact of every

marketing & tobacco control

variable



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OFFER SMOKERSREASSURANCE!

Andrew Whist (PMAust)Apr 13 1978


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1977: Australian Retail Tobacconist


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1975: Make sure you no longer refer to youth Heres the language


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1975: Make sure you nolongerreferto youth .. Here s the language

We all must use from now on


As in previous years 33% of in-switchers


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As inprevious years 33% of in-switchers

are new smokers (ie: youth)

PM 2048078627

Economic myths


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Economic myths

1. Tobacco control will:

- reduce tax receipts to government

- put 1000s out of work

2. Smokefree restaurants, bars will:

- not work (people will ignore .. Smoking

police needed)

-cause major economic losses



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N l f t t


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Noloss ofrevenue togovernments


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770000

790000

810000

830000

850000

870000

890000

910000

930000

950000

1992

1993

1994

1995

1996

1997

1998

1999

2000

Year

Smoke-free

RestaurantsSmoke-freeBars

Source: State of California, Employment Development Department, Labor Force Statistics, April 2001

Smoke-Free Workplace Laws Arent

Bad for Business Jobs


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Thank You!

Global Tobacco Control (Professor Bill Bellew)

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