Global Television Formats in Africa: The Case of Big Brother Africa Martin Nkosi Ndlela Associate...
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Global Television Formats in Africa: The Case of Big Brother Africa Martin Nkosi Ndlela Associate Professor, Media Studies
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Transcript of Global Television Formats in Africa: The Case of Big Brother Africa Martin Nkosi Ndlela Associate...
Global Television Formats in Africa: The Case of Big Brother Africa
Martin Nkosi NdlelaAssociate Professor, Media Studies
TV-Formats – Market imperative
REDIGERES I TOPP-/BUNNTEKST
The African Broadcasting Environment
REDIGERES I TOPP-/BUNNTEKST
Production NetworksEndemol
subsidiaries
Format Distribution networksEndemol
Distribution
Enabling factors
«increased demand for
content made in Africa for
Africa»
South African corporate strategies
Big Brother Africa: A decade in Africa
• Transcending boundaries of Time and Space
• Across boundaries/borders Participants from different nationalities Audience from 47 countries Audience in the diaspora Neither local nor national Multimedia platform (social media)
REDIGERES I TOPP-/BUNNTEKST
Big Brother Africa – continental conversation?
• Celebrity cultures• Cultural descency• Gender, class, & racial relations• National stereotypes• Globalisation• African cosmopolitanism/ Afropolitanism
«SOCIAL CHANGE»
REDIGERES I TOPP-/BUNNTEKST
Moral outrage – the ethos of African culture
REDIGERES I TOPP-/BUNNTEKST
Deviant behaviours, sexual expressions,morality discourse &
Freedom of expression
The politics of Big Brother Africa
• Participation- voting
• Representation• National media
events
REDIGERES I TOPP-/BUNNTEKST
Conclusion
Theoretical issues
De-westernizing media theories
Concurrent «localization»& «globalization»
«top-down localization»
«Bottom-up globalization»
REDIGERES I TOPP-/BUNNTEKST
