GLOBAL STRATEGIC MANAGEMENT

K.RANGARAJAN

FEATURES

Participative pedagogy

Focus on Integrated Strategy

First Basic Course on Strategy

Three credits

Core Course

Module 1

Fundamentals on Strategic Management & Global Context

Strategy, Strategic Management ProcessLevels of Management & StrategyGlobalisation & firm driversGlobalisation & Global Strategy?

Module 2

Strategy Formulation Process and value chainConstituents of Strategy Formulation –

External & Internal analysisFrameworks for Environmental Scanning &

Industry AnalysisResources, Capabilities & Value ChainGlobal Strategy Framework

Module 3

Strategic Options : Business & Corporate Levels

Generic Business Level StrategiesStrategic Groups Corporate level strategies, Global M&AsGlobal Strategic Alliances

Module 4

Functional Considerations & Global StrategyGlobal Marketing issues & StrategyOperations & Sourcing – Strategic

considerationsFinancial issues & Strategy

Module 5

Strategy Implementation & ControlOrganization for Implementation – emerging

global formsBalanced Score Card for implementation &

ControlProblems of functional integration as

implementation issue.Blue Ocean Strategy

Pedagogy & Evaluation

Pedagogy•Term Paper •Cases •Quizes 2•End-term

Components

Evaluation20%20%20%40%