GLOBAL SMURFS DAY

BRAZIL

SUGARLOAF

Sugarloaf Mountain (in Portuguese, Pão de Açúcar), is a peak situated in Rio de Janeiro, Brazil, at the mouth of Guanabara Bay on a peninsula that sticks out into the Atlantic Ocean. Rising 396 metres (1,299 ft) above the harbor, it’s one of the main touristic attractions of Rio de Janeiro. To reach the summit, passengers take two cable cars. The first ascends to the shorter Morro da Urca, 220 meters high. The second car ascends to Sugarloaf.

SMURFS TAKE YOU TO VISIT ON THE SUGARLOAF

ON GLOBAL SMURFS DAY – JUNE 25TH

GOALS:

Promote an exclusive day of free rides to Sugarloaf sponsored by The Smurfs

Transform Sugarloaf in a Smurfs place

Exclusive ride to the press

SMURFS TAKE YOU TO VISIT

SUGARLOAF

HOW TO PROMOTE IT:

PROMO AD AT THE COVER OF RIO´s METRO NEWSPAPER ON JUNE 24th

TO PROMOTE GLOBAL SMURF’S DAY

20 RADIO SPOTS ON JUNE 24TH TO PROMOTE GLOBAL SMURFS DAY

POSTS AT THE SMURFS AND SONY PICTURES BRASIL PAGES ON FACEBOOK

PRESS RELEASE TO THE BRAZILIAN PRESS

SMURFS TAKE YOU TO VISIT

SUGARLOAF

ACTIVITIES:

- Free cable car rides for 2,000 Sugarloaf visitors on June 25th. (The daily average of people who visit the place is 2,500).

SMURFS TAKE YOU TO VISIT

SUGARLOAF

- Decorate the place with displays of the characters

SMURFS TAKE YOU TO VISIT

SUGARLOAF

- Photos with the costume characters

SMURFS TAKE YOU TO VISIT

SUGARLOAF

- Special time for press to visit Sugarloaf with the Smurfs before the opening of the attraction

SMURFS AMBASSADOR

SMURFS AMBASSADOR

The Brazilian ambassador will be Celso Portiolli, one of the most known TV presenters in Brazil.

He presents the Sunday show “Domingo Legal” at SBT channel, which target is families. He’ll bring his crew to do a special story about the film and we’ll have the coverage of a weekly magazine (potential cover). On the day the break is aired, we’ll bring the Smurfs costume characters to the show to interact with the guests and children.