Global Service Jam’13

Aloo K7

Anuja KulkarniAravind G.NAshutoshKenneth D’souzaRahulRaiza SushmitaShubhra BhattSupriya S

THEME

GROW^

Brainstorming

Design Challenge How might we help environmentally conscious people to grow and conserve green spaces?

Gathering Stories…..

Persona 1

Persona 2

Persona 3

Pain PointsLack of space for plantation.Lack of time.Lack of awareness of types of trees that can be grown in specific areas.Lack of awareness for protecting and Maintaining trees.People have emotional connection to plants/trees.Very less or No interaction with environment

Service Concept

Service Model

Consumer journey

How do you plan to sell the service

Fin