Global SEO ClickzSingapore 2015 Eli Schwartz
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![Page 1: Global SEO ClickzSingapore 2015 Eli Schwartz](https://reader034.fdocuments.in/reader034/viewer/2022052418/588660591a28ab26598b6d5b/html5/thumbnails/1.jpg)
The Keystone of Your International Marketing Strategy is SEO
Eli Schwartz, Director of Marketing APAC
ClickZ Singapore October 22, 2015
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SurveyMonkey Is the World’s #1 Survey Platform
2
3MSurvey responses are generated daily
17KNew sign-ups daily
90MUnique visitors every month
“SurveyMonkey turns online surveys into a hot business.”
“One of the hottest startupsto watch.”
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Non-Profit27%
Personal1%
Education21%
Govt.9%
For-Profit42%
We Have 20+ Million Registered Users of All Types
99% of the Fortune 500
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Growth Is on a Global Scale
English
Português
TürkçeItaliano
Français
DanskDeutsch
Nederlands
Norsk Svenska
Suomi
Русский
Русский한국어中文 (繁體 )
Español
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Why SEO?
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Internet growth around the world
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Languages around the world
87%
13% English (Primary & Secondary)
Everything else
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Google?
Bing? English is only the 3rd most popular language
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Massive disparity = Big opportunity
15x!
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Mobile vs Desktop Internet Users
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This world doesn’t belong to Facebook
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It belongs to Google
Google considers this the future
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Most important thing you will ever hear about Google and SEO
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It’s all about intent!
US
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It’s all about intent!
US
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It’s all about intent!
UK
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It’s all about intent!
UK
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What changed?
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This
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How does google interpret queries?
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How does google interpret queries?
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How does google interpret queries?
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How does google interpret queries?
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How does google interpret queries?
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Real world examples
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Real world examples
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Google is creepy
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Google is creepy
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Google is creepy
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Google is creepy
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PSA: Global results you see are not real
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Google is local
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Results are local
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But not necessarily outside of the USA
Indonesian Results in Malaysia
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Capitalize on the opportunity
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Digitize and Translate Everything
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Translations must be in-text
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Don’t machine translate
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Use Google Translate…Begrudgingly ..
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Discover who else is REALLY ranking
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…And copy them
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…And copy them
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…And copy them
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Use local signals
No Singapore Shipping
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• Keyword density• Exact keyword matches
PluralizationSynonymsPhrase order matching
• Duplicate content
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Synonyms don’t matter in English
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But they do in German
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In the US, Google captures intent
Even within one country we have different ways of referring to the same exact thing
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Not so much outside the US
Quebec France
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Use the right letters in your keywords
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Some international keyword tools
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A few more things
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Auto-targeting
• Leave an escape option if
the targeting is wrong
• Send users to an an actual
URL – don’t just proxy
content
• Googlebot will always be in
the US
• Ensure there are links for the
bot to find international
content
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• ccTLD is the best but not popular• Subdirectory is next best• Avoid subdomains
Domain structure
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Links?
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Use surveys for quick local content & PR
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Any [email protected] Find me on LinkedInTwitter: @5le