Global Reference Solution

Global Reference Solution

November 2007

The Power of D&B’s global data coverage and the insight of D&B’s corporate linkage in a single service

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GRS - Global Reference Solution

Global Reference Solution 3

• Depth of Data– GRS contains records of over 120 million (active and inactive)

companies worldwide including over 1.6 million corporate groups consisting out of 7.5 million related public and private businesses around the world.

• Flexible unlimited Searching– Unlimited searching and viewing using one or multiple search

selectors. Drill down to view company information in detail.

• Fresh Data– Monthly updates gives you access to regularly refreshed data keeping

you updated as the global picture changes.

GRS Features and Data


• Anytime, Anywhere Access– Flexible internet access ensures you can get insight when and where

you need it.

• Ability to Download into Your Own Application– Get a more complete business picture of your customers.

• Easy navigation– Save time with this user friendly and easy to navigate solution.

• All powered by D&B’s DUNSRight advantage

GRS Features and Data


Target markets

GRS is equiped with specific functions to optimize the added value of this solutions throughout your entire company:

Strategic planningStrategic planningM & AM & A

Sales & MarketingSales & MarketingLegal & Compliance Legal & Compliance

PurchasingPurchasingCredit managementCredit management

Anti fraudAnti fraud

Ethical Ethical


Case Scenarios Sales & Marketing

1. You are looking to expand your business into other markets where you have no presence. By looking at your existing customer base, you uncover that 10% of your customers have substantial operations in these markets.

2. You are looking to grow “share of wallet” from your existing customers. By identifying previously unknown divisions within a family tree, you can leverage your existing relationships as references for expansion.

3. With D&B D-U-N-S number you can create a uniform view of customers and prospects.

4. You can identify key decision-makers, so you can contact them directly.


Case Scenarios Sales & Marketing

5. You can import D&B data into your own applications. This will enable you to get a more complete, consistent and up to date business picture of your customers.

6. You can assess opportunities in any market sector in any country, or group of countries worldwide.

7. Prospect checks: You can verify the existence and background of any business, anywhere in the world quickly and easily.

8. Target the largest companies in your country, in Europe or in the World.

9. You can reduce sales channel conflicts by allocating a corporatefamily tree to the right channel.


Demo script – Sales & MarketingExpanding business abroad

1. Exclude branches, non marketable and out of business from your search.

2. Search for DUNS 216041673 (Bacardi-Martini Limited, UK), this is one of your existing customers and now you want to expand your business to mainland Europe.

3. Get the family tree and get the report of the linked company “Bacardi martini SA” in Belgium (no 42 in family tree)

4. In this report you will find all the necessary contact names and other information.


Demo script – Sales & MarketingGlobal Account Management

1. As an account manager you are responsible for managing the account Hewlett Packard in The Netherlands.

2. In the “Ult. Parent DUNS” field search for DUNS 009122532 (Hewlett Packard company, USA), result over 1000 family members.

3. In the field country (Search for specific company area) add the search for Netherlands and click go, result 80. Go to view result to show result of search.

4. Within 1 minute you are able to define the companies which should belong to you as an account manager and should not be contacted by others.


Case Scenarios Strategic Planning

1. You can identify the number of potential customers in specific industries or geographies.

2. You can develop a global account management plan.

3. You can structure sales territories for greater efficiency.

4. You can identify and track (potential) competitors.


Case Scenarios Purchasing

1. You can assess your total spend across different members of the same corporate family, improving your negotiating position.

2. You can understand your dependence upon different members of the same corporate family letting you manage sources to reduce risk of supply interruption.

3. You can identify suppliers with a high dependence upon your business

4. Supplier checks: You can verify the existence and background of any business, anywhere in the world quickly and easily.

5. You can locate the most economical suppliers.


Case Scenarios Anti fraud

1. You can identify businesses trading from the same address, using the same phone and/or fax number, using the same name or having the same executive(s) to gain better insight in the company background.

2. You can have access to the world’s largest source of business information.

3. You can verify the existence and background of any business, anywhere in the world quickly and easily.

4. You can combat money laundering.

5. You can identify & combat potential fraudulent companies and their related executives.


Demo script - Anti fraudDetail search on phone/fax/executive

1. Search for DUNS 419696166

2. Go to view screen and go to ‘custom list’ and replace ‘Global Ultimate DUNS’ with ‘Telephone’ and ‘Chief executive’ (pick from available columns list) save this setting as default.

3. Scroll over telephone number and select ‘new search with this data in new window’ (8 hits of which 6 out of business)

4. Go to view results and get the report on ‘autoservice Dirksland, DUNS 409252095).

5. Launch a search on CEO name “Hermanus Hobbel” (7 hits of which 6 out of business)

6. Launch a search on the phone number of ‘Triathlon lease BV, DUNS 419636352, click go (2 hits) and than change the Phone/fax field from “Telephone” to “Telephone & Fax” and hit go again (8 hits, 7 out of business)


Demo script - Anti fraudDetail search on phone/fax/executive

1. Search for Phone 316581470 in The Netherlands (Shows 4 bankrupcies on same phone number)

2. Go to view screen (Shows 4 bankrupcies on same phone number) and select family tree with 5 members

3. In family tree click on Global Ultimate company name

4. In report launch a search for CEO Alex A. Koers (Shows 1 new bankruptcy)


Case Scenarios Credit / Finance management

1. You can verify the existence and background of any business, anywhere in the world quickly and easily.

2. You can assess the size, length of trading and executives of anybusiness before taking a risk decision.

3. You can understand the corporate family structure of any of yourclients, prospects or suppliers to obtain a complete picture of you overall exposure.

4. Identify businesses trading from the same address to gain betterinsight and understand risk when taking your decision.

5. You can identify the potential to leverage better payment terms across a corporate group.

6. You can demonstrate due diligence in investigating exposure to corporate risk.


Demo script – Credit / FinanceAsses risk of prospect

1. The company “Wetherby fashions LTD” has just placed a considerable first time order, and you want to check the background of the company

2. Search for DUNS 212965719

3. Get the report and launch a new search on the executive “Ajmair Bhullar”. You have got 15 hits of which 7 out of business.

4. Further investigation of the creditworthiness of this company is needed before the order is shipped.


Case Scenarios Legal & Compliance

• GRS can help you to be compliant with anti money laundering laws and anti terrorist guidance.

• You can easily avoid conflict of interest

• You can demonstrate due diligence in investigating exposure to corporate risk (e.g. Basel Accord, US patriot act, Sarbanes-Oxley Act).

• You can verify the existence and background of any business (authentication investigations), anywhere in the world quickly and easily.

• You can aggregate related customer information through the use of most widely recognized unique identifier, the D&B D-U-N-S Number.


Demo script – Legal & ComplianceAvoid conflict of interest

1. You are a partner of an international law firm and one of your customers wants you to file a law suit against the company “Ellison shaped wire LTD”, DUNS 213105455

2. Can you decide with confidence to proceed knowing that the Bank of America is a large customer of your US subsidiary?

3. Key in DUNS 213105455 and click go

4. View the report of this company and find out that Bank of America is it Global Ultimate parent.

5. You just prevented yourself of having a major conflict of interest.


Case Scenarios Merger & Acquisition

1. You can assess opportunities in any market sector in any country, or group of countries.

2. You can find out about a target’s extended family as part of your in depth research.

3. You can save time and money, by easily identifying the relationships of targets.

4. You can easily find out who owns the company you're looking to acquire.

5. You can easily find out which businesses are associated with the company you'd like to merge with.


Case Scenarios Ethical

1. You can protect you reputation by avoiding dealing with businesses or executives which have connections with companies you don’t want to be associated with (arms, tobacco or child labour for instance).


Demo script – EthicalEthical investments

1. You are an investment manager working for an ethical investment company which does not want to get involved with any company involved in selling arms.

2. You are offered the opportunity to invest in a company named “Hytec finished Co”, DUNS 605903285. Can you decide with confidence to do this is an ethical investment?

3. Key in DUNS 605903285 and click go

4. View the report of this company and find out that EsterlineTechnologies Corp is it Global Ultimate parent.

5. Click on view tree and find out that many companies in the corporate family tree of Esterline Technologies Corp are involved in producing “defence” products.

Global Reference Solution

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