Section I Listening and Conversation Section II Reading Comprehension
Global Recruitment Conference: "Listening to the Conversation".
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Transcript of Global Recruitment Conference: "Listening to the Conversation".
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Listening to the conversation
Employer brands: the opportunities and threats of the social media
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Where are these conversations taking place? •Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Communities•Wikis, other participatory / user-
generated media•Virtual Worlds
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Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.
What would be the point? d) I don’t want my recruitment ads appearing
on inappropriate personal pages e) I haven’t got the budget or the time to
manage thisf) All of the above reasons, plus another 50
there isn’t space to list
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Why must organisations actively participate?
You’re already involved
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Why is this stuff important?
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Why do these conversations matter? •Internal morale / behaviours•Damage to your digital DNA
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Why do these conversations matter? •Your brand is being defined by people
external to your organisation
•Candidates are using social spaces to validate your employer brand proposition.
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Why else are social spaces important? •They offer us unprecedented
opportunities to connect and engage with talent
•It’s the future
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Start listening.
So, what is the single most important thing you can start doing tomorrow?
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Develop an engagement strategy
And then?
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How can you use these channels to develop one to one dialogue?
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• Trust your people
• Conversation not interruption • Act appropriately
Key points
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In conclusion:
•Risk is outweighed by opportunity
•Develop an achievable roadmap
•Be authentic
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Thanks for listening
* CarveConsulting.com/blog* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting
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