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Global Product Marketing
27
Growth Opportunities Paul Rasori Vice President Global Product Marketing
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Global Technology Drivers Contactless Wireless Press coverage: US Bank launches contactless credit card pilot in Denver CR80News, VA - Dec 4, 2006 ... items - and carry less cash. More than 600 merchant locations in the Denver area are ready to accept payments with contactless cards. ... Dubai Airport expedites travel with contactless cards Contactless News, VA - Nov 13, 2006 Dubai International Airport is using a card management and issuing solution with contactless smart cards to expedite passage at electronic gates. ... 11 million cards globally under PayPass scheme Malaysia Star, Malaysia - 22 hours ago KUALA LUMPUR: MasterCard currently has more than 11 million cards in circulation ... PayPass is a contactless card payment programme that enables consumers to pay ... British Airways takes steps to secure credit card transactions SC Magazine, UK - 11 hours ago ... and a wireless handset to allow access to all passengers, even those sitting in window seats. The SkyPort Plus can also store information from the Credit Card ... Automated Vending Technology Announces Cashless Vending Solutions PrimeZone (press release), CA - 4 hours ago ... Wireless to process the transaction over the wireless network. "AVT is currently finalizing beta testing and will be offering credit card solutions for its RAM ... New Zealand Supermarkets Deploy VeriFone Wireless Payment System TMCnet - 4 hours ago ... According to Lazy Yanay, VeriFone Asia managing director, wireless payment makes it possible to set up payment quickly, at low cost, and wherever it is needed. ... Card fraud forces hi-tech changes Independent Online, South Africa - Nov 5, 2006 ... bank would issue the new EMV cards as old ones expired. Kleynhans said most bank card fraudsters were also involved in other serious crimes. "Credit cards are ... Smart Card Shipments To Grow By 20% in 2007 Card Technology, IL - Nov 7, 2006 ... That includes the start of renewals for the massive wave of EMV cards UK banks and credit card companies began to issue about three years ago. ... Another 5,000 PayPass self-service terminals roll out Thewisemarketer.com (subscription), UK - Nov 28, 2006 ... more self-service point-of-sale terminals and vending machines with its e-Port cashless transaction system to accept MasterCard PayPass contactless payments. ... VeriFone Exceeds 150,000 POS Systems Sold Under Mexico’s ... Business Wire (press release), CA - Nov 13, 2006 ... of Electronic Payments) which sponsors a series of actions aiming to promote the usage of electronic payments under the name “Boletazo,” such as ... EMV Security VAT Tax IP Enabled Unattended
Transcript of Global Product Marketing
Growth Opportunities
Paul RasoriVice President
Global Product Marketing
Global Technology Drivers
ContactlessContactless
WirelessWireless
EMV
Security
VAT Tax
IP EnabledIP Enabled
UnattendedUnattended
America’s Technology Drivers
ContactlessContactless
WirelessWireless
Security
PAY atthe Table
MobilePayments
America’s Growth Opportunities
WirelessWireless
Security
PCI Compliance
ContactlessContactless
America’s Growth Opportunities
PAY atthe TableWirelessWireless
Security
PCI Compliance
MobilePayments
ContactlessContactless
Contactless Success in the US
Q1 2007 Issuing BanksChase . . . . . . . . . . . 7,000,000 (c)Citibank . . . . . . . . . 2,500,000 (d)KeyBank . . . . . . . . . 2,200,000 (d)AmEx . . . . . . . . . . . . 2,000,000 (c)HSBC . . . . . . . . . . . . 1,000,000 (d)Citizens Bank . . . . . 1,000,000 (d)GE Money . . . . . . . . . 900,000 (c)Wells Fargo . . . . . . 400,000 (c)
Total Contactless CardsIn U.S. Market (Millions)
By year end 2006, there were over 35,000 merchant locations accepting contactless payments including …
Source: Card Technology, Mercator Advisory Group, 2006, 2007
McDonald's . . . . . . . 13,000CVS . . . . . . . . . . . . . . 5,4007-Eleven . . . . . . . . . . 5,300Arby’s . . . . . . . . . . . . 3,500Ritz Camera . . . . . . . 1,100
plus others including MLB and NFL stadiums
Mill
ions
of C
ards
0102030405060
2005 2006 2007
US Contactless Acceptance Locations
Source: Smartcard Alliance
Contactless Acceptance at U.S. Merchants
June 30, 2007
C-Store
Grocery
Gas Station
Pharmacy
Quick Service Restaurant
Retail
Stadium
Simple Tap and Go Payments …
Consumer Marketing Message Focused on Speed and Convenience
THANK YOU
Contactless Payment Drivers
Value Proposition
• Speed / convenience • No need to carry cash
Consumers• Increase card transaction volume and revenue by replacement of low value cash transactions
• Reduced card skimming fraud• Fast transaction time,
throughput• Greater spend at checkout,
no cash shortage• Competitive
differentiation
Card Issuer, Banks and Merchants
• Speed / convenience • No need to carry cash
Mobile NFC Payment Drivers
Value Proposition
• Increase card transaction volume and revenue by replacement of low value cash transactions
• Reduced card skimming fraud• Fast transaction time,
throughput• Greater spend at checkout,
no cash shortage• Competitive differentiation
Card Issuer, Banks and Merchants
Value Proposition
• Speed / convenience • No need to carry cash
Consumers
More Consumer Benefits Needed
To BalanceThe Equation!
NFC = Near Field Communications
Enter NFC …
Short range wireless technology which enables secure,bi-directional communications between electronic devices
Peer to Peer
Building Access
Smart Poster
Ticketing
PAYMENT
Enter NFC …
NFC is Compatible with Contactless PaymentsTraditional Cards can be “issued” to your Mobile Phone and securely stored and accessed in a Mobile Wallet application.
PAYMENTMOBILE WALLET
APPLICATION
+ +
PAYMENT SCHEMES
Simple Tap and Go Payments …
THANK YOU
Mobile NFC Payment Drivers
Value Proposition
• Increase card transaction volume and revenue by replacement of low value cash transactions
• Reduced card skimming fraud• Fast transaction time,
throughput• Greater spend at checkout,
no cash shortage• Competitive differentiation
Card Issuer, Banks and Merchants
• Speed / convenience • No need to carry cash
Consumers
• More Secure than your current wallet
• Convergence of payment and non payment applications
• More “at hand” than your wallet
Value Proposition
Mobile Payments and the Future of NFC
• Andy CanstonguayDirector, Yankee Group Consumer Research
– “Preparing Retail for the Mobile NFC Transactions Evolution”
• David TalachDirector, VeriFone – Global Product Marketing
– “VeriFone Contactless and NFC Solution Strategy”
Growth Opportunity:Growth Opportunity:PCI CompliancePCI Compliance
StoreBack Office
Gateway
In-store LAN
Merchants Security Issue: Numerous Touch Points in Enterprise
Consumer facing devices
POS local area networkPOS cash register
Home office serverEnterprise wide area networkStore back office server
Must protect:
PaymentProcessor
WAN
In-store LAN
StoreBack Office
Cardholder Information
Protecting cardholder data currently requires:• Upgrades or modification to ensure ALL applications that
capture, manage, transmit or store card holder information within enterprise meet Payment Applications Best Practices
• Upgrade of existing wired / wireless networking infrastructure to state of the art high-security routers, switches and hubs
• Wholesale changes to password and other system access security policies within the enterprise
• Costly, annual audits from approved third-party auditors
Merchants Security Challenge: Expense of Identifying and Closing Gaps
PaymentProcessor
WAN
StoreBack Office
In-store LAN
PaymentProcessor
Industry Security Mandate (PCI Compliance): Third Party Monitoring and Penalties
WAN
Third Party Audit and Oversight
Numerous procedural & business process changes
Cardholder Information
Security
• John VerdeschiVice President, MasterCard Worldwide Payment System Integrity Group
– “Payment Card Industry Data Security Standard (PCI DSS) Update”
• Jeff WakefieldVice President of Marketing, Integrated Systems
• “Payment Security: Opportunities for Leadership and Growth”
Growth Opportunity:Growth Opportunity:TablePAYTablePAY
Benefits to Restaurants and Guests
RestaurantBenefits
CustomerBenefits
Fraud Prevention
Security
Operational Efficiency
Convenience
Cost Savings
Expanded payment options improves customer satisfaction.
Choice
Improved bottom line from less costly payments such asPIN debit.
Reduced wait time & more convenient experience.
Optimized payment workflow to maximize employee efficiency.
Enhanced feeling of security and comfort.
Reduced incidence of fraud and the accompanying PR nightmare.
Preventing Fraud at Restaurants
Card skimming
Card skimmingCard Not Present
Tip Skimming
Secure PCI Audited POS Station
Trusting Consumer
Today’s Payment Paradigm
Current practice at restaurants:Cardholders are NOT present during the transaction!
Unsecured Gap in Cardholder Security
Secure PCI AuditedON THE SPOT
Solution
Trusting Consumer
New Payment Paradigm Must Emerge
The new “best practice” in restaurants:“Cardholder Present”
ON THE SPOT describes VeriFone’s solutions for payments at the point of service for restaurantsand hospitality locations.
ON THE SPOT
It’s about bringing secure, efficient payment solutionsright to the spot of the transaction.
Pay At the Table
• John ThompsonVice President of Information Technology for Cara Operations Presents
– “Cara Operations & The Business of TablePay”
• Bulent OzayazVice President, VeriFone – North American Wireless Solutions
– “ON THE SPOT Hospitality Solutions”
