Global Panel Book 2015
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Transcript of Global Panel Book 2015
© Survey Sampling International, 2015 2
SSI GLOBAL PANEL BOOK
SSIbringsnearlyfourdecadesofexperiencetoeveryproject,including17yearsofexperienceincreatingandmanagingglobal online panels.
SSIpanelsconnectyoutoanyrespondent–consumer,businessorspecialtypopulation–tomeasureandtrackattitudesandbehaviorsinalmostanymarketaroundtheworld,quicklyandefficiently.
ParticipantswhowouldneverjoinaresearchpanelareincorporatedintoSSIsamplethroughSSIDynamix™–thedynamicsamplingplatformthatlinkstoSSI’sownpanels,aswellassocialmedia,onlinecommunities,affiliatepartnersandmoreforadiverseandrepresentativesample.
SSI’sGlobalKnowledgeTeamofseniormethodologistsfocusonadvancingsamplingscienceviaextensive“researchonresearch,”andactivecontributionsto30industryassociationsaroundtheworld.
Resp
onde
nt
MAP
=geographycoveredbySSIsample
{AfghanistanAlgeriaAndorraAngolaArgentinaAustraliaAustriaBahrainBangladeshBelarusBelgiumBoliviaBosniaBrazilBulgariaCanadaChadChileChina
ColombiaCongo,Democratic RepublicCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominicanRepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFijiFinlandFranceGeorgia
GermanyGhanaGreeceGuatemalaGuyanaHondurasHongKongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordan
KazakhstanKenyaKuwaitKyrgyzstanLatviaLebanonLithuaniaLuxembourgMacedoniaMalaysiaMaltaMauritiusMexicoMoroccoMozambiqueMyanmarNetherlandsNetherlandsAntilles
NewZealandNicaraguaNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaudi ArabiaSenegal
SerbiaSingaporeSlovakiaSloveniaSouth AfricaSouth SudanSouth-KoreaSpainSriLankaSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkey
UAEUgandaUKUkraineUruguayUSAVenezuelaVietnamYemenZambiaZimbabwe
© Survey Sampling International, 2015 3
SSI PANEL FAST FACTS
> SSI panels cover the globe, with over 11.5 million qualified respondents from certified sources in over 100countries.
> SSIsuccessfullycompleted32 million surveys across 31,000 projectsin2014.
> SSIholdsover4billiondatapointsontheirrespondents,coveringinterests,lifestyles,communication,shopping,bybrand,byfrequency,byrecencyandmore.Soyoucanbeconfidentthathowevernarrowyourtargetmarket,SSIwillgetthecompletesyouneed.
> Moreoftoday’srespondentsaretakingsurveysonmobiledevices:SSI’s top-rated QuickThoughts™ app provides thebestmobilesurvey-takingexperienceavailableinAustralia,Austria,Belgium,Brazil,Canada,France,Germany,Japan,Netherlands,NewZealand,Norway,SouthKorea,Spain,Sweden,Switzerland,UK,andUS.
> Millions of SSI panelists are permission-based cookie-enabled,providingevenricherandmoredetailedinformationontheirlifestyles,interests,browsingandinternetusagepatterns.
> A wealth of geographic and demographic selects are available so you target precisely the people you need and get yourcompletesontimeandonbudget.
HOW SSI PANELS ARE RECRUITED
Respondentsarerecruitedfromthousandsofsourcestomaximizereachandrepresentation.
SSI’srecruitmentpolicyisbroadinscopeandiscombinedwithmultiplequalitycontrolsandcheckstoensureallpotentialrespondentsareeligibletotakeasurvey.
SSI’S BLEND METHODOLOGY INCREASES CONSISTENCY AND REPRESENTIVITY
Becausesourcesarenotonlydifferentfromeachother,butcanalsochangeovertime,SSIusesacombinationofpersonalityandpsychographiccharacteristicstounderstandandidentifytheunderlyingtraitswhichimpactthewaypeopleanswersurveyquestions.
Bycontrollingthecharacteristicsofpeoplewithinthesample,basedonaskingthemashortsetofkeyquestions,SSIhascreatedanonlinesampleblendwhichisexceptionallyconsistentwhenmeasuredbycomparisonwithexternalbenchmarks,includingtelephonesamplestudiesandindustrymeasuressuchastheGrandMean.
TheSSIBlendiscontinuouslymonitoredandcalibratedbyadedicatedteamofmethodologistsandanalysts.
© Survey Sampling International, 2015 4
HOW SSI CONTROLS QUALITY
SSIusesamulti-facetedapproachtoquality,integratingcontrolsandbestpracticesintoeveryphaseoftheprocess.
Panel members come from diverse fully-certi fi ed sourcesAdedicatedteammonitorsperformancebysourceusingfeedbackloopsandcontinuousreporting.
Strict monitoring controls and prevents fraudSSI’s advances in fraud prevention have put us ahead of themarket. A dedicated teammonitors the panels forpotentiallyfraudulentbehavior,andblocksthesepeoplefromeverenteringasurveyviasafeguardsincluding:
> Atwo-factorauthenticationprocessanchoredinreal-worlddatabeforerewardscanbeclaimed
> Monitoringofbehaviorpatternsovertime
> Immediateexaminationofsuspiciousemailaddresses,suspiciousbehaviororunrealisticcompletiontimes
> Fastandpermanentremovalofoffenders
> SSITrustScoreforeveryrespondentallowingcontinuousmonitoringofbehaviorpatternsovertime
Every respondent fully authenti cated:
>Digitalfingerprinting>Sourcecertification>Third-partyverification>Geo-IPcontrol>Timestamps>Questionnairequalitycontrols>Rewardclaimauthentication
Every respondent matched to a relevant survey:
>Real-timeprofiling> Methodologically-sound questions>Customizedincentives improveengagement
Proven consistency, sample aft er sample:
> SSI Blend controls consistency>Multiplepointsof randomization>Monitoringbydedicatedteam
© Survey Sampling International, 2015 5
“ No panel company has achieved this level
of excellence…SSI has clearly demonstrated
an ability to be consistent in more markets
than any other company.”
Sample Source Auditors™A division of Mktg, Inc.
RESPONDENT VALIDATION AND QUALITY CONTROL VIA SSI VERIFY
SSIVerifyisasuiteofqualitycontrolproceduresincludingdigitalfingerprinting,addressverificationagainstUSPSdatabases(standardintheUS)andthird-partyverificationonrequest.
SSIalsomakesavailableindustrystandardverificationsystemssuchasTrueSampleandparticipatesinthird-partysamplevalidations,includingtheARF’sFoundationsofQualityandMKTGInc’sGrandMeanConsistencyAudits.
THE RESULTS SPEAK FOR THEMSELVES
Ourpassionandexpertiseleadtheindustry;butdon’ttakeourwordfor it.SSIhasexceededthehighest independentindustry standards.
“ Theentire job ran so smoothly. Itwas
finishedbeforeIcouldblink.”
© Survey Sampling International, 2015 6
DOZENS OF SPECIALTY PANELS LET YOU REACH YOUR TARGETS EFFICIENTLY AND ACCURATELY
SSI Auto Panel
Identifyyourautomotivetargetsacrosstheglobeviayourchoiceofpowerfulselectionoptions.Reachanyonewhowants to share their thoughts and opinions on cars andothervehicles.Amongtheselectsatyourfingertips:
CarbrandandmodelYearofmanufactureNew/usedownershipYear of purchaseLease/owncarIntenttopurchaseanewcarandtimeframeofpurchaseAveragekmsormiles/yearPurchasebudgetforanewcarMileage of current car
SSI Mothers of Babies Panel
Selectpreciselythetargetyouneedfromthiskeypopulationsegment.Selectby:
Age of child IncomePurchase intent Past purchase behaviorLifestyleandlivingsituationParent’semploymentAge of siblingsAnddozensofotherselections
SSI IT Decision-Maker Panel
Inafast-changingbusinesssector,it’scriticaltouseapanelwith up to date profiling and accurate selections whichreflecttoday’stechnology.TheSSIITDecision-MakerPanelincludescurrentandin-depthselectionsinthesekeyareas:
SoftwarepurchaseresponsibilitySoftwareusedExperience by typeSizeofcompany
LocationofcompanyCompanyrevenueYears of experienceHardwareownershipbydevicetypeandmanufacturer
ITDecision-MakerPanelmembersareverifiedandcarefullymanaged, with appropriate rewards, custom messagingand dedicated teams focused on ensuring the quality ofyour responses.
SSI Health and Patient Panels
SSIletsyoudigbeneathtop-lineselectionstoidentifyandrecruit specific and hard-to-reach populations. Via real-timedynamicprofilinganddetailedrefinementquestions,our panels have the exact sample to meet your needs,howevertightyourparameters.Amongselectsavailable:
AllergiesAsthmaDiabetesHigh blood pressureHigh cholesterolObesityADD/ADHDArthritisCancerChronic painHepatitisIBSIncontinenceLactose intoleranceMultiplesclerosisOsteoporosisSkinconditionsSports injuries
SSI Health and Patient Panels
SSI IT Decision-Maker Panel
SSI Auto Panel
SSI Mothers of Babies Panel
“ FlexiblePM,dailyupdates,simpleand
clearcommunications,nosurprises.”
© Survey Sampling International, 2015 7
SSI brings you access to the executives shaping today’sbusinessenvironment.Reachthemoversandshakerswhoarepoweringbusinessacrosshundredsof industriesandjobtitles—includingC-levelexecutives,ITdecisionmakers,HRprofessionalsandmanymore.Whateverthesizeofthecompany you’re targeting—from large conglomerates tosmallstart-ups—SSIgetsyouthesampleyouneedinthecountriesyouchoose.Selectby:
TitleCompanytypeandcategoryAreas of responsibilityCompanysizeNumberoflocationsGeography
With communications habits changing fast, you needto understand how your target market is getting andsharingnewsand information today. SSI’sMobilePanel,recruitedfrommultiplesources,includingSSI’stop-rankedQuickThoughts™surveyapp,putsyouintouchwithtoday’smobileconsumerontheirterms.Amongtheselects:
TabletusersbytypeSmartphoneusersbybrandandproviderMobileusersbyfrequencyAppusersbytypeandfrequencyAndmanymoreselects
SSI Business Owners PanelSSI Business Decision-Makers Panel
SSI Mobile Panel
“ Your team is constantly on top of my
project…theturnaroundtimeisfantastic!”
© Survey Sampling International, 2015 8
THOUSANDS OF SELECTS ARE AVAILABLE. AMONG OTHER POPULAR PANEL SELECTS:
TechnologyOwn,recentlypurchasedorintendtopurchase:
Cell phonePDATabletPCSoftwareFlatscreenTVCamerasandfilmConsoleandhandheldcomputergamesVCRs and videosTelcomproviderconsumersbybrand
ClothingPurchasedorintendtopurchase:
Outerwear/coatsShoes/Hosiery/JewelrySportswear
AutoIntendtopurchase:
TiresNeworusedvehicleAuto partsGas/petrol/oilusersbybrand
Product usageBaby productsAir freshenersDetergentsCosmeticsFeminineproducts,soaps,deodorantsHair careShaving productsDentalcareHomeimprovementproducts
EntertainmentMovie/filmviewingbyfrequencyGamblingMagazinesbytitle,categoryandreadershipfrequencyDVD,videoviewersTVviewingbyfrequency,channelFastfoodrestaurantsbybrand,frequencyDiningout
“Whatwasalmostareallystressfulend
to a project turned out to be super easy
andstress-freeonceIgotSSIonboard!”
© Survey Sampling International, 2015 9
FinanceBankingbybrandCredit card usageUsers,intendtopurchase:
Financial servicesCredit cardsInsuranceInvestments
Food and beveragesAlcoholbytypeandconsumptionCarbonated/fizzydrinksFrozen foods by typeBreakfastfoodsCanned/tinnedfoodsDairyFrozen dessertsGum,mints,candy/sweetsHealth foods“Green”consumersSnackfoodsSaucesBakingproducts
HealthPrescriptionandnon-prescriptionproductsAilmentsincluding:
AsthmaAllergiesDepressionOverweight
Household Purchasersof:
FurnitureAppliancesToysPetownershipbytypePet products by brand
Hobbies and lifestyle“Green”consumerVotingrecordPoliticalpartyShop onlineSportviewingbytype(e.g.football,soccer)SportactivitybytypeSmokersbyfrequency,brandSmokers,intendtoquitFrequenttravelers
CruisevacationersTravelersbyhotelbrandLoyaltyprogrammembersbytype
Business-to-BusinessITDecisionmakersExecutivesbytypeSmallbusinessownersFrequentbusinesstravelersFinance professionalsHealthcare professionalsITapplicationdevelopersITprofessionalsMarketingprofessionalsLawyers/solicitors/attorneysTeachersBusinessdecisionmakersSmallbusinessownersContractorsHumanresourceprofessionalsSoftwarepurchasersUppermanagementSupervisors
ALL SSI PANELS ARE SELECTABLE BY:
Geography All local geographic regions, states, cities,cantons,provinces,metropolitanor ruralarea,designatedmarketareasor radiusfromlocationEthnicityGenderIncome AnyincomebreakyouchooseAge Anyagebreakyouchoose
New selects are added to SSI Panels every day. Contact your SSI team member for the latest informati on.
All local geographic regions, states,
Anyagebreakyouchoose
All local geographic regions, states, cities,cantons,provinces,metropolitanor ruralarea,designatedmarketareasor radiusfromlocation
Anyincomebreakyouchoose Anyagebreakyouchoose
© Survey Sampling International, 2015 10
SSI PANELS BY COUNTRY
Country Internet Penetration1 Smartphone Penetration2 SSI Panel Size
Asia Pacific
Australia 94% 66% 223,899
China 47% 70% 1,144,325
HongKong 81% 74% 40,036
India 20% 22% 303,576
Indonesia 28% 28% 235,203
Japan 86% 46% 428,220
Korea,South 92% 80% 96,858
Malaysia 67% 51% 37,889
NewZealand 95% 58% 59,193
Philippines 41% 41% 241,293
Singapore 80% 85% 62,221
Taiwan 80% 67% 73,591
Thailand 30% 40% 72,884
Vietnam 44% 36% 155,377
Americas
Argentina 75% 33% 106,757
Brazil 54% 29% 337,788
Canada 95% 57% 194,619
Chile 66% 55% 70,060
Columbia 62% 50% 107,364
Mexico 49% 40% 130,243
US 87% 57% 3,201,530
Over 2,500 clients worldwide trust SSI with their research:
1. www.internetworldstats.com2.https://ondeviceresearch.com/blog/global-smartphone-penetration-2014
© Survey Sampling International, 2015 11
SSI PANELS BY COUNTRY
Country Internet Penetration1 Smartphone Penetration2 SSI Panel Size
Europe
Austria 87% 56% 26,457
Belgium 90% 40% 165,503
Bulgaria 59% 33% 14,967
Czech Republic 78% 43% 8,600
Denmark 97% 69% 43,451
Finland 97% 57% 34,854
France 83% 49% 232,858
Germany 89% 50% 169,821
Hungary 74% 36% 26,910
Ireland 79% 65% 22,939
Italy 58% 53% 152,147
Netherlands 96% 65% 321,272
Norway 95% 68% 48,893
Poland 67% 41% 110,098
Portugal 65% 44% 73,934
Romania 51% 34% 34,803
Russia 61% 45% 483,451
Slovakia 82% 50% 9,559
Spain 75% 72% 184,377
South Africa 51% 47% 17,074
Sweden 95% 75% 80,538
Switzerland 89% 60% 42,087
Turkey 57% 39% 253,119
UnitedArabEmirates 96% 78% 8,291
UK 90% 68% 365,429
1. www.internetworldstats.com2.https://ondeviceresearch.com/blog/global-smartphone-penetration-2014
© Survey Sampling International, 2015 12© Survey Sampling International, 2015 12© Survey Sampling International, 2015
®
DIY M
obile
Global
DIYY
Phone Sample
CA
TI
completed surveys annually People
PanelsGlobal
[email protected] surveysampling.com
30
213,668
global
countries
total employees
multi-countrystudies
750+ full service clients
32 2,500+
100+
Shelton, USFrankfurtLondonMadridParis
Rotterdam, NL
Stockholm Timisoara, Romania
Brasov, RomaniaDebrecen, Hungary
Beijing Melbourne
SeoulShanghaiSingapore
SydneyTokyo
Mexico CitySao PauloEncino, US
Palm Coast, USLayton, USLogan, US
Lehi, USPhoenix , USPocatello, USRexburg, US
Cebu, PhilippinesDavao, Philippines
MilLion+
30%
19countries
QuickthoughtsMobile App Now AvailAble in
+90%
samplecountries
proprietary panel sources
38 years ofexperience
19countries
world’s leading provider of data solutions & technology
© Survey Sampling International, 2015 | Last updated March 2015
FANTASTIC communicati on and project management skills.
As always, the enti re SSI team was responsive and helpful and delivered great results quickly.
Recommended ways to target sample, very responsive client delivery consultant
Excellent service as always!
Contact us to fi nd out more:
In North America: [email protected]
In Europe: [email protected]
In APAC: +61(0)[email protected]
In Lati n America: [email protected]
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