Future Brand scape - Webbdagarna in Malmö on the 24th of october
Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and...
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Transcript of Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and...
Webbdagarna 2014: Global opportunitiesBeata Wickbom @beataw
Long version with links and suggested reading
Companies can some from anywhere.Ideas & opportunties are everywhere.
Where are you looking?
http://www.dagensps.se/artiklar/kronikor/ulf-bergmark/2008/09/03/27138060/index.xml#sthash.pPYxP619.dpuf
Beata @beatawPerihan @perihanA
Slideshare.net/beson
http://www.businessinsider.com/a-global-social-media-census-2013-10
86% of Facebook users are
outside the US
Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast
Nearly 25% of LinkedIn users are in
India
Saudi Arabia has
most YouTube views/capita
YouTube #2
”Today, the simple truth is that great
companies can come from anywhere.”
http://www.ft.com/intl/cms/s/0/156569c4-6c06-11e3-85b1-00144feabdc0.html
17 year old Brit
launces global app in a month
http://www.theguardian.com/technology/2013/mar/25/summly-sold-yahoo-teenage-creator?guni=Article:in%20body%20link
http://www.ft.com/intl/cms/s/0/3904bc10-28d5-11e2-b92c-00144feabdc0.html#axzz2wGiY57vI
Crowdsourced traffic update
app
Emerging market
opportunities
http://www.humanipo.com/news/34013/uber-exploring-m-pesa-payment-integration-for-nairobi-service/
Global pool of great ideas
http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/
Nov 2013
http://www.businessinsider.com/map-global-social-media-competition-2013-12#ixzz2vupXEmrD
http://online.wsj.com/news/articles/SB10001424052702304834704579405232330645204
Follow the pioneers
”Europe is a testing ground for bigger moves in
other markets”Marc Samwer
http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/
http://techcrunch.com/2013/10/28/rocket-internets-marc-samwer-on-cloning-we-make-business-models-better-because-we-localize-them/
http://www.techinasia.com/flipkart-next-day-delivery/
Adopt to local user behavior
http://digitalmedia.strategyeye.com/article/pcmSk2ybwoI/2012/11/14/spotify_investor_points_to_emerging_markets_and_new_sectors_/
m-medicine
http://www.impatientoptimists.org/Posts/2013/11/How-a-Modern-Library-Keeps-Mothers-Healthy-in-Rural-Ghana
Financial services
http://www.businessweek.com/articles/2013-03-06/what-africa-can-teach-us-about-the-future-of-banking
https://www.youtube.com/watch?v=WGUpIBeDH-M
m-learning
€2 bn on home tutoring/year in Egypt*.
* Source: CAPMAS 2013
Local content is King Kong
>6#billion#hours#watched#a#month#100#hours#uploaded#every#minute#80%#of#traf<ic#from#outside#the#US#
https://www.youtube.com/watch?v=5uDU7k16tIw
The$Power$of$the$Crowd$–$The$Square$Net3lix’s$1st$Oscar$Nomination$
Beata @beatawPerihan @perihanA
Further reading
http://www.attractchina.com/blog/understanding-social-media-china/