Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and...

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Webbdagarna 2014: Global opportunities Beata Wickbom @beataw Long version with links and suggested reading

description

As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how: Companies can some from anywhere – from Sweden or Nigeria Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them. Examples from Korea, Nigeria, Ghana, Kenya and Egypt. With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum. So where are you looking - are you harvesting the global digital opportunities?

Transcript of Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and...

Page 1: Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

Webbdagarna 2014: Global opportunitiesBeata Wickbom @beataw

Long version with links and suggested reading

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Companies can some from anywhere.Ideas & opportunties are everywhere.

Where are you looking?

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Beata @beatawPerihan @perihanA

Slideshare.net/beson

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86% of Facebook users are

outside the US

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Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast

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Saudi Arabia has

most YouTube views/capita

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Crowdsourced traffic update

app

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Emerging market

opportunities

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Global pool of great ideas

http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/

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Follow the pioneers

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”Europe is a testing ground for bigger moves in

other markets”Marc Samwer

http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/

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Adopt to local user behavior

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m-medicine

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Financial services

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m-learning

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€2 bn on home tutoring/year in Egypt*.

* Source: CAPMAS 2013

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Local content is King Kong

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>6#billion#hours#watched#a#month#100#hours#uploaded#every#minute#80%#of#traf<ic#from#outside#the#US#

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The$Power$of$the$Crowd$–$The$Square$Net3lix’s$1st$Oscar$Nomination$

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Beata @beatawPerihan @perihanA

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Further reading

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http://www.humanipo.com/

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http://techy-africa.com/