Global mHealth Developer Survey - research2guidance · CINTERION, a Gemalto company Cipla Ltd....
Transcript of Global mHealth Developer Survey - research2guidance · CINTERION, a Gemalto company Cipla Ltd....
GlobalmHealthDeveloperSurvey
SummaryofSurveyResults
February2012
SiteLicense:AccessallowedformulBpleuserswithinonecompanylocaBonofyourorganizaBon
2©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Theadventofthe“appeconomy”createdabrandnewinteracBvewaytocommunicatewiththemarket.This“SmartphoneApplicaBonsMarketPhenomena”hasalreadyimpactedheavilyonmanyindustries,andthatimpactwillonlyincreaseassmartphonepenetraBongrows.Healthcareisoneoftheseindustries,andtheopportuniBesforimprovingbothhealthcaredeliveryandthedisseminaBonofmedicalinformaBonareyettobefullyunderstood.
ANractedbytheoverallmarkethypearoundsmartphoneapplicaBons,independentapplicaBondevelopersandtoalesserextenttradiBonalhealthcareindustryplayershavestartedtodevelopandmarketmHealthapplicaBonsonthesmartphoneapplicaBonstores.
TheglobalmHealthmarketsurveyconductedinthesecondhalfof2011examinestheopinionsaboutkeymarkettrendsofbothstart‐upcompaniesandmHealthandtradiBonalhealthcaremarketplayersthathavehadexperiencepublishingapplicaBonsforasmartphoneplaQorm.
Objec&ves:
• Obtaindevelopers’percepBonofmHealthstatus,driversandbarriers
Time:• Thesurveywasconductedinthesecondhalf
of2011
Method:• OnlinequesBonnaire
Par&cipants:
• 377companiesandindividualsinvolvedinmobilehealthmarket
Reach:• Global
Thisdocumentisasummaryoftheresultsoftheglobaldeveloperinterviewsurvey
Marketbackground Surveydetails
Note:ThisdocumentsummarizestheinformaBongatheredduringthesurvey.ItdoesnotdrawanyconclusionsorproviderecommendaBons.ItincludescommentsandopinionsofsurveyparBcipants.
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Surveypar&cipantsinclude(total377respondents)28bLimitedAalborgUniversityAastromBiosciences,IncAbleEyeDeviceCo.,LtdAccentureAcrossHealthADLAdvancedMedicalSoluBonsplcAetnaAlconIncallaneades&associatesp/lAllerganAltysTechnology(Pty)LtdAnakenaSoluBonsAnsellAnsonGroupANT+WirelessAppdiagnosisABAppleInc.AT&TAtosITSoluBonsandServicesGmbHAxicareBahiaSodwareBayerBaxterHealthcareBdigitalBlueHighway,Inc.BoehringerIngelheimBusinessRepublicCarefusionCareFusionCastrosinCatalentPharmaSoluBonsCelesioAGCelgeneCorporaBonCellnovoCHWCINTERION,aGemaltocompanyCiplaLtd.Cognovant,Inc.ColoplastdoBrasilLtda.CommonwealthManagementServicesCompleteDigital
ComstrandCooldesignAgencyCooperVisionCoreAppCPMGCTSCVS/CaremarkMinuteClinicDakotaStateUniversityDCISDevicixDiyaITSoluBonsDLSHEALTHCARECONSULTING,LLcDrapin&Co.eczacibasiE‐HealthMediaEyelabS.r.l.ElsevierEmpathyLabEngageEricssonNikolaTeslaESIEssenBalResearchEssilorUSAEveryFitExecuBveImpactGroupFitnessFulfillmentFLAFlaxworksFutureHealth.com.auGEHealthcareGeHSGillCreaBveResourcesGMHPH2OnlineH3System,Co.,Ltd.happBque,inc.HealthInteracBonsHealthMinisteryHealthoverIP(HoIP)HewleNPackardHytecHMRCHospira
HospitalGidShop,Inc.HuaweiHumanaICWiLabsMedicalIMAGEInformaBonSystemsEuropeLtd.ImaxdiIMI‐HealthAGIMSHealthInformaInnovateVerBcalSoluBonsInsBtuteofElectronicBusinessIntelecareVentures,LLCIntellegoHealthManagementResourcingIntuiBveHealthiPLATOHealthcareIRWAALLCItelogyPartnersYankeeGroupJohnson&JohnsonKairosFutureKaiserPermanenteKaitensod‐IMSPartnerkalbefarma,tbkKatholischesKlinikumBochumKCIKePROLavandooMobileSoluBonsGmbHLifeQubeLifesenseLifeWIRECORPMagyarTelekomMayoClinicMangoInformaBcsP.L.MarylhurstUniversityMatryxGroupMaximHealthcareServicesMcKessonmDiagnosBcaMedcoHealthSoluBonsMEDgleMedicalConnecBvityConsulBng
MedicAppCorpLtdMedimoov.comMelbourneHealthMerckMerckSeronomHealthEvolveMobidarmmobilehealthexpoMobilePRMMobileSoluBonsCompanyModernHealthTalkMoleProducBonsMoleacPet.Ltd.MPIMSDNATOTrainingMissionNesecoNeuralDiagnosBcsPtyLtdNevrocorpNewLeafVenturesNHSWestMidlandsNIHNIHPInc.NoninMedicalNowPosM‐SoluBonsNutriciaAdvancedMedicalNutriBonNutriciaLtd(Danone)OakleyMedicalPracBceOHSUOptasiaMedicalOpBMedisAGOptumInsighOzanBaBgunPacificaSeniorLivinginSanLeandroPAREXELPaBentKeeper,Inc.PhilipsPhoenixConsulBngMLJPlanetHobuPlanetSiol.netPMDExports,Inc.PraetorianServicesPlcPTKalbeFarma
PublicisLifeBrandsPublicisLifeBrandsResoluteRanbaxyRobbinsInteracBveRochePakistanLimitedRockHealthRoseNaMarkeBngRTCNorthLtdSaintJosephHealthSystemsalhospitalScolshHealthcareSensei,IncShenzhenComenMedicalInstrumentsSkyInternaBonalSmartOnlineSmithsMedicalSofomoEmbeddedSoluBonsPvtLtdlifeplot.inSonicHealthcareSouthWestYorkshireNHSSpyderDigitalResearchIncStJudeMedicalStrategyAnalyBcsStrykerTacBoSodwareTechDataTechnikumWienTeleThriveTELUSTevaTILabUCBUNCHospitalUniversityofAucklandUniversityofOtagoUSAMRMC/TATRCVasterboNenCountyCouncilVestreVikenHFVirginAcBve(Pty)ViropharmavivmedWEBonTheWebWellDocWHO..andsingleexperts
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Keytakeaways
• DiabetesisseenasthetherapeuBcareawithhighestbusinesspotenBal• TodayhealthcareinterestedpeopleandclinicaldoctorsarethemaintargetgroupsformHealth
soluBons• MobilehealthsoluBonsforpaBentsandprofessionalsdifferalotintheirbusinesspotenBal
• Both,tabletsandsmartphones,willhaveaplaceinmarketbutserveveryoppositefuncBons
• ParBcipantsenvisionsignificantacceptanceofmHealthsoluBonsin2016
• PaBents,appdevelopersandagenciesareseenasmainplayersinthemarket
• SmartphonepenetraBonisseenasthemaindriverformHealth
• LackofstandardizaBon,regulaBonandmarkettransparencyarethemainbarriersfacingmHealth
• AppstoreswillremainoneofmaindistribuBonchannelsformHealthsoluBons
• SmartphoneswillofferthehighestbusinesspotenBalformHealth
• AndroidandiOSwillbethepreferredmobileplaQormsformHealthsoluBons
• mHealthappsareseenastoolstoprovidemedicalservicesremotely
• ThemajorityofparBcipantsforecastabreakthroughofmHealthinthenextfiveyears
5©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
ThemHealthsurveyinvolvedsmallstart‐upsaswellaslargecorporatesfromallovertheworld
Selfemployed
8%
1‐5029%
51‐1005%
101‐1,00014%
1,001‐10,000
18%
10,000+25%
Par&cipantsbyNo.ofemployees Par&cipantsbycountry
USA40%
UK11%
India7%
Australia3%
Canada3%
Germany3%
TheNether‐lands2%
Other31%
*Othercountriesinclude:Afghanistan,Andorra,Austria,Belgium,Brazil,Bulgaria,China,Colombia,CroaBa,Denmark,DominicanRepublic,Egypt,Finland,France,Greece,Hungary,Indonesia,Iran,Ireland,Italy,Japan,Liechtenstein,Malaysia,Mexico,NewZealand,Norway,Pakistan,Poland,Portugal,Russia,SaudiArabia,Singapore,Slovenia,SouthAfrica,SouthKorea,Spain,Sweden,Switzerland,Turkey,UAE.
6©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Thesurveyinvolvedpar&cipantsfromvariousrelatedindustrieswithaveragemHealthexperienceof2.5years
None35%
<6months13%
6‐12months12%
1‐2years17%
3‐4years09%
5+years13%
Company’sexperienceinmHealth Companiesbyindustry
22%
21%
20%
15%
9%
6%4%
2% 1% 0%Consultancy/Agency
Devicemanufacturer
Appdeveloper
PharmaceuBcalcompany
Hospital
TelecommunicaBonscompanyMedComm
Healthinsurer
Medicalpublisher
Sport/fitnesscompany∅2.5years*
*Averageofcompaniesthathavesomeexperience.
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Diabetesisseenasthetherapeu&careawithhighestbusinesspoten&al
Whichtherapeu&careasofferthebestmarketpoten&alformHealthsolu&ons?
*CHDreferstocoronaryheartdisease**COPDreferstochronicobstrucBvepulmonarydisease.
80%
45%
40%
39%
25%
24%
24%
24%
22%
18%
16%
6%
Diabetes
Obesity
Hypertension
CHD*
Depression
COPD**
Cancer
Chronicpain
Asthma
Sleepdisorders
Alzheimer’sdisease
MS‐MulBplesclerosis
ShareofRespondents
“Doctor'sprescripBonsaremostodenamixtureofmedicaBon and lifestyle changes. Pharmacists aredoing all they can to help paBents comply to themedicaBonprescripBon.mHealthhasthepowertodrivedailylifestylechangesandprovideBmely,in‐pocketmedicaBon reminders, thusmHealthholdsthekeytobothcriBcalaspectsofcompliance.”
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19%
27%
34%
42%
44%
56%
40%
53%
61%
66%
52%
72%
Daycarestaff
Pharmacist
Nurses
IndependentGP**
Medicalstudents
Clinicaldoctor
ShareofRespondents
2016 2011
TodayhealthcareinterestedpeopleandclinicaldoctorsarethemaintargetgroupsformHealthsolu&ons
WhatareandwillbethemaintargetgroupsformHealthsolu&ons?
Pa&ents Professionals
24%
35%
58%
58%
39%
61%
81%
61%
Acutesickness
Caregiver
Chronicallyill
Healthcareinterested*
ShareofRespondents
“IbelievethenumberofpaBentsusingthedeviceswillbedeterminedbasedonthedemographicsofthepaBentpopulaBon.PaBentswhoaremoreaffluent&/orbeNereducatedwillbethemostlikelyuserswhereaselderly/less‐educated/poorerpaBentswillnotbeaslikelytousethedevices.”
*Individualsthatarehighlyinterestedinfitness,nutriBon,andotherhealthrelatedissues.**IndependentgeneralpracBBonersrefertodoctorsworkingoutsideofahospital.
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8%
18%
29%
29%
36%
36%
42%
42%
48%
48%
49%
50%
50%
51%
52%
53%
59%
60%
Fitness/Healthapps
Healthtrackingtools,weight,calories,fitness
Generaldiagnosisapps
MedicaBoncompliance,reminderservices
Notesandmemos
Alertsandupdatesonmedicalnews
Billing,codingandclaimstools
Appsprovidingremoteaccesstolabresults
AppsthatdisplayECGresults
Medicalreferenceatpoint‐of‐care
ConBnuingMedicalEducaBon
DatatransmissiontotheEmergencyRoom(ER)
ManagingandtrackingmedicalcondiBons
Digitalimaging
RemoteconsultaBon,inremotelocaBons
Managementofelectronichealthrecords(EHR/PHR)ondevices
AppsallowinghospitalstomonitorpaBentsattheirhome
ShareofRespondents
Mobilehealthsolu&onsforpa&entsandprofessionalsdifferalotintheirbusinesspoten&al
WhatmHealthsolu&onsofferthebiggestmarketpoten&alformedicalprofessionalsandpa&ents?
Pa&ents Professionals
7%
11%
16%
18%
19%
20%
21%
25%
29%
32%
36%
38%
48%
50%
57%
60%
64%
67%
Digitalimaging
ConBnuingMedicalEducaBon
Billing,codingandclaims
Medicalreferenceatpoint‐of‐care
DatatransmissiontotheEmergencyRoom
AppsthatdisplayECGresults
Notesandmemos
Alertsandupdatesonmedicalnews
Generaldiagnosisapps
Managementofelectronichealthrecords(EHR/PHR)
Appsprovidingremoteaccesstolabresults
ManagingandtrackingmedicalcondiBons
AppsallowinghospitalstomonitorpaBentsattheirhome
RemoteconsultaBon,inremotelocaBons
Fitness/healthapps
MedicaBoncompliance,reminderservices
Healthtrackingtools,weight,calories,fitness
ShareofRespondents
“ IdobelievethereisastrongmarketpotenBalformHealthofferingsinthemonitoring,educaBonandtreatmentofanindividual'shealthcare.”
“TherearecertaindevelopmentshappeningandawarenessfortheneedtohavemobilehealthsoluBonisincreasing,whichclearlyshowsthatthemHealthapps,soluBonandmarketwillgrow,theonlyissueistodevelopasimplifiedsoluBonwitheasyaccesstothepaBentsandpracBBonerandneedtoidenBfytherelevantstakeholdersandsomeonewhowillbemanagingthewholeecosystem.ThisdefinitelyshouldnotstopatjustanapplicaBondevelopmentforsmartphoneoraniPad,successliesbeyond.”
10©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Both,tabletsandsmartphones,willhaveaplaceinmarketbutserveveryoppositefunc&ons
Whichdevicesofferthebestmarketpoten&alfortheuse‐func&onslisted?
19%
26%
33% 35%
43%47%
50% 50% 51% 52%
53%
62%65% 66%
71%
80% 82% 83%
71%67%
57%
72% 74%
60%65%
48%53% 52%
61%
60%53%
41%45%
32% 33%28%
24% 25%30%
20%
29%
19%25%
21%25%
20% 20%25% 24%
20%
30%
17%12% 15%
ShareofRespo
nden
ts
Smartphones Tablets PalmtopPC
“I don't think thatsmartphone will takethe lead of mHealthsoluBons.Myopinionisthat a combinaBon ofdevicessuchasiPadandiPhone will cooperatewith similar addedvalue. Furthermore,devicessuchiPadwillbedaily habit on everyhealthsector.”
11©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Par&cipantsenvisionsignificantacceptanceofmHealthsolu&onsin2016
Whatpercentageofmedicalprofessionalsandpa&entsindevelopedcountries*willusemHealthin2016?
2%6%
9% 9% 9%14% 15%
18%
12%
5%
0‐10% 11‐20% 21‐30% 31‐40% 41‐50% 51‐60% 61‐70% 71‐80% 81‐90% 91‐100%
6% 7%12% 12%
16%13%
16%
10%7%
1%
0‐10% 11‐20% 21‐30% 31‐40% 41‐50% 51‐60% 61‐70% 71‐80% 81‐90% 91‐100%
PaBents
Professionals
∅47%
∅57%
“5yearsislike5minuteswhenitcomestothekindofchangewearetalkingabouthere.Ithastakenus5yearstogetjustahandfulofhomecareprovidersusingmobileapps,despiteastrongbusinesscase.HealthcareorganizaBonsareconservaBveandtheyarenotstrongatdrivingchange,sothedecisionstakealongBmeandgelngwidespreadadopBonevenlonger.DrivingthiskindofchangeisaskillsetthatisnotnaBvetohealthcare.”
“mHealthwillgrowfasterinemergingmarketsthanin'developed'markets.”
“TherewillbeincreasedacceptanceofmobilehealthcareofferingsbutIbelieveitwilltakelongerthan5yearsevenfortheearlyadoptersofpaBents,medicalcommunityandthehealthinsuranceplans.”
*NorthAmerica,Europe,Australia,Japan,SouthKorea,NewZealand(IMFdefiniBon).
12©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Pa&ents,appdevelopersandagenciesareseenasmainplayersinthemarket
WhichofthefollowingstakeholdersaregoingtodrivethemHealthmarketoverthenext5years?
9%
9%
23%
26%
28%
28%
33%
37%
37%
40%
48%
Sportandfitnesscompanies
Handsetmanufactures
Healthregulatorybodies
TelecommunicaBonscompanies
PharmaceuBcalcompanies
Medicaldevicemanufacturers
Healthinsuranceagencies
Medicaltechnologyproviders
Hospitalsandhealthcareworkers
Appdevelopers/agencies
PaBents
ShareofRespondents
“AlreadyseeingatsunamiofhealthrelatedappsdrivenbypaBents,notpracBBoners. Biggestissueinthenextfiveyears is sorBng through all of them. HealthcareregulaBon on privacy and security will delay provideradopBon of these apps; developmentwill be driven bypaBentdemand.”
“PaBents drives the system. They will go to the doctorsnot for a diagnose but for a signature on a receipt, asthey already did the diagnose by themselves throughapps,weboranyothertool.”
“Behavior is driven by incenBve. Medical FaciliBes candrive this through adhering to new metrics ofreimbursement,re‐admiNance,etc.”
“Healthinsuranceagenciesin2016willbedriventowardsa forward thinkingproacBvebusinessmodel asmillionsofusersusesmartphonemHealthapps to livehealthierandtryavoidingoratleastdelayingtheuseofhealthcarecoverage.”
13©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Smartphonepenetra&onisseenasthemaindriverformHealth
WhatarethemaindrivingforcesforthegrowthofmHealthinupcomingyears?
18%
18%
19%
19%
21%
21%
23%
24%
27%
27%
32%
36%
39%
42%
45%
UbiquityofmHealthsoluBons/apps
DemographicgrowthofpaBentgroups(elderlyandchronicallyill)
StandardizaBonbreakthroughs
CorporateinvolvementinthemHealthmarket
Healthregulatorybodies'support
DecreasingpriceofmHealthsoluBons
TelecommunicaBon'sinvolvementinhealthinnovaBons
IncreasingpartnershipsbetweenmHealthsoluBonsandservices
Easeofproduct/serviceconnecBvity
EaseofaccesstosoluBons
TechnologicalinnovaBons
User/paBentdemand
PaBent‐centriccaremodels
Governmentdemandforhealthcareefficiencysavings
SmartphonepenetraBon
ShareofRespondents
“Thefutureofhealthcarewillnotbeinadoctorsoffice,butwillbeinthepaBentshome.<…>Thiswillbedependentoninsurancecompanies,healthcareprovidersandgovernments.”
“ThemHealthenvironmenthavegrownrapidlythelasttwoyears.It`sgreatthattheclinicalapproachandunderstandingofhowtoworkupagainstthehealthcarecliniciansmarkethavebeenadoptedfromtheMedDevindustry. Oneyearago,themHealthdiscussionswasfunnytofollow.Nothecliniciansarebroughtintothediscussions,andthat`saturningpoint.”
14©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Lackofstandardiza&on,regula&onandmarkettransparencyarethemainbarriersfacingmHealth
WhatarethebiggestbarriersofmHealthintheupcomingyears?
BarrierRanking(ShareofRespondents) Explana&on
RegulaBon 58% RegulaBonwillslowdowninnovaBonanddevelopmentofmHealthsoluBons
Lackofstandardizaion 43% Thelackofhavingstandardsonhardwareandsodwarewillslowdownmarketdynamic
PaBentinformaBonsecurity
37% PaBentswanttokeephealthinformaBonsecure,strongencrypBonandauthenBcaBonneeded
UnawareofsoluBons 27% PeoplearenotawareofmHealthsoluBonsorfindithardtoaccessthem
CostofsoluBon 25% PaBentsarenotwillingtopayforthesoluBon.Costlydevelopmentprocess
Targetgroupmismatch 20% Thereisasmallpercentageofthetargetgroup(e.g.elderly/chronicdisease)thatownsasmartphone
UnknownlegiBmacy 20% Userswillbereluctanttouseappssincetheycanbedevelopedbyanyone
ReadinessofpaBents 18% Peoplearen’treadyforachangeintheirrouBnehealthcaretreatment
Technologyreadiness 17% Thetechnologyisn’tpracBcalandaffordableforalargeenoughmarketyet
Lackofclinicalapprovals 10% Devicesdonotmeetclinicalrequirementsintermsofhygiene,waterproofing,etc.
“Themostimportantbarrieristhemindsetofthepeoplewhowillapproveornotapprovethenewwayofliving.Howmanyhours,monthsoryearswewilldiscussonsomethingthatwillbealreadybeastatusquoandhabittodailylifeofpeople.”
“ThequesBonisnotifdevicesortechnologywillhavethecapabilitytoopenthedoortothenewnormal,butifwecanstandtoopenthedoortothenewnormal,becauseinthisnewstatusprivacygivesthebatontotransparencyandsecuritygivesthebatontoaccountability.Arewereadytolivewiththosenewvalues?”
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28%
35%
39%
44%
52%
55%
56%
MNOs
WebpagesofsoluBonproviders
Pharmacies*
Healthcarewebsites
Physicians*
Appstores
Hospitals*
ShareofRespondents
Appstoreswillremainoneofmaindistribu&onchannelsformHealthsolu&ons
Whatarethebestdistribu&onchannelsformHealthsolu&onsasoftodayandin5years&me?
2011 2016
13%
18%
26%
26%
28%
39%
68%
MNOs
Pharmacies*
Physicians*
Hospitals*
WebpagesofsoluBonproviders
Healthcarewebsites
Appstores
ShareofRespondents
“WebAppswillreplacetheiPhonestoreasthedistribuBonplaQorm.”
“Twopurchasemodels:Rental&Purchase.Rentalaspartofaservicehospitalofferstotracktreatmentprocess(refurbishedwhenreturned).PurchaseispaBent‐drivenwithmorefocusonhealth,wellness&chronicillness.”
“Dependsoneaseofuse,pricing,penetraBonrateandofcourseonmarkeBngstrategies.ButtheappstoreanothermobileserviceplaQormswillbeknownmHealthbrands.”
*Hospitals,pharmacies,andphysicianswouldrecommendorprovidemHealthsoluBonswhenpaBentscomeinfortreatment.
16©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
6%
13%
14%
19%
22%
54%
77%
83%
Pagers
Seniorphones
PDAs
Gameconsoles
Cellphones
Medical‐specificdevices
Tablets
Smartphones
ShareofRespondents
Smartphoneswillofferthehighestbusinesspoten&alformHealth
Whatdevicesofferthebestbusinessopportuni&esformHealthasoftodayandin5years&me?
2011 2016
5%
9%
11%
17%
27%
29%
68%
83%
Gameconsoles
Pagers
Seniorphones
PDAs
Medical‐specificdevices
Cellphones
Tablets
Smartphones
ShareofRespondents
“OverthehorizonconceptsforthirdworlddevelopmentindicatethatpaBentsinunderdevelopedcountriesmaybeanuntappedareafortesBngdevelopmentofpaBentdrivenapps.<…>mHealthindevelopedcountriesmaybesmartphonebased,butinunderdevelopedcountriescellphonewillremainthemostaccessibleportaltopaBents.
“Doubtsmartphonewilldominateduetoformfactor.Needtabletsizeforsomeapps.”
“DedicateddeviceswillbebeNerthansmartphonebasedsoluBonsinthelongtermwhentheircostisunder$100.00each.”
“mHealthwillrequiremanycombinaBonsofdevicescoordinated/networkedtogetherandconfigurable.”
“Probablytherewillbenewmedia‐notnecessarilythroughasmartphonebutanintegrateddevicewithacellularnetwork.”
17©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
4%
6%
16%
29%
75%
77%
Symbian
PalmWebOS
BlackBerryOS
WindowsPhone
iOS(iPhone)
AndroidOS
ShareofRespondents
AndroidandiOSwillbethepreferredmobilepla^ormsformHealthsolu&ons
Whatsmartphonepla^ormsofferthebestbusinessopportuni&esformHealthasoftodayandin5years?
2011 2016
3%
6%
16%
26%
65%
84%
PalmWebOS
Symbian
WindowsPhone
BlackBerryOS
AndroidOS
iOS(iPhone)
ShareofRespondents
“It'snotabouttheapp,butabouttheplaQormwhereallthedataisstored.IndividualdatapointsfromawiderangeofappsdonotprovideapictureofthepaBent'shealth/dataforcomprehensivetreatment.“
“TherewillnotbeappsbutamoreubiquitousmobileenabledsoluBonthatworksonalldevices.”
“SBllfocusedonkillerappnotaplaQormforbeNerqualityhealthcaredelivery.”
“Web‐basedsoluBons,makinguseofHTML5technologies,willtaketheplaQormspecificapps.”
18©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
mHealthappsareseenastoolstoprovidemedicalservicesremotely
HowcantheindustrybenefitfrommHealthsolu&ons?
11%
23%
25%
25%
36%
50%
51%
57%
62%
Increaseinmedicalemergencyservicescreatespeaceofmind
Easeoflivingbyregainingmobility
NewmarkeBngdistribuBonchannel
Awarenesscreatesahealthconscioussociety
Increaseofefficiencyinhospitals
IncreasedpaBentcompliance
ReducedcostsofmedicalsoluBons
ImprovedinteracBonbetweenpaBentsanddoctors
AccesstoservicesandtreatmentinhomeorremotelocaBon
ShareofRespondents
“mHealth brings two major contribuBons to thehealthcareindustry:1)populaBonhealthawarenessthrough the ability to measure health factors 2)access to physicians, websites and other subjectmaNer experBse in a convenient and easy‐to‐useprocess”
“IthinkmHealthistheonlyviablewaytodecreaseourhealthcarespending, andatthesameBmeincreaseawareness about healthcare issues, medicalcondiBons and treatments, health maintenance,medicaBon adherence, paBent accessibility toclinicians, decreased length of Bme for scheduling adoctor's office visit, access the needed informaBonrelatedtoyourdiseaseandgeneralhealthandfitnessconcernsbyhaving the informaBon "pushed" to themobiledeviceused.”
*HCPs:Healthcareprofessionals
19©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
Themajorityofpar&cipantsforecastabreakthroughofmHealthinthenextfiveyears
48%
51%
68%
68%
75%
76%
27%
29%
16%
22%
17%
21%
24%
20%
17%
11%
9%
3%
By2016,themajorityofhealthinsuranceagenciesindevelopedcountries*willpayformHealthsoluBons
SimilartoApple’scurrentappstore,healthcarewillhaveaspecificappstoreforhealthandmedicalrelatedissuesby2016
SmartphoneappswillbecomethemaintypeofmobilehealthsoluBonsby2016
By2016,mobilehealthsoluBonswillbewidelyusedbythegeneralpublicindevelopedcountries*
In2016mobilehealthsoluBonswillbewidelyusedandpurchasedbyhealthcaremanagersandadministrators
By2016,themajorityofhealthcareprofessionalsindevelopedcountries*willusemobilehealthsoluBons
Agree Disagree Don'tknow
Pleasetellusyouropinionaboutthefollowinghypotheses:
“mHealthwillbethenewnormoneveryhealthsectorinnearfuture.AttheBmethatApplebringsthepowertothepaBents,bycreaBngthe"i"devicesandstandards,everythingwillbemovedfaster.Nowtherearenocompaniesorinnovatorsandstakeholdersthataskedordiscussedaboutcomplianceandnextstepsonhealthsectors.Theydon'thavetheBmetousesamebehaviorsintonewnormal.“
“mHealthwillbecomeahugepartofhealthcare,butonlyifcompaniestaketheBmetoconductrandomizedcontrolledclinicaltrialsthatdemonstrateclinicaloutcomes.ThatishowallhealthcareproductshavehistoricallyandwillconBnuetobepaidfor.”
*NorthAmerica,Europe,Australia,Japan,SouthKorea,NewZealand(IMFdefiniBon).
20©research2guidance2012 GlobalmHealthDeveloperSurveySiteLicence
ReportsandPowerPointslide‐sets
marketinsightsonselectedtopics
Bespokeresearch
custom‐maderesearchforyourindividualneeds
Knowledgecenter
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