To examine the impact of media consumers in the global marketplace.

To examine the global media divide.

Coat of arms of the BBC

• The coat of arms of the BBC was adopted in March 1927 to represent the purpose and values of the corporation.

• The various elements of the coat of arms were chosen to provide a heraldic translation of the qualities of the BBC.

• Lion — the crest of the coat of arms has a lion above the helmet. The lion is the national animal of the UK and indicates the BBC's British identity.

• Thunderbolt — The lion grasps a thunderbolt in its outstretched paw, this to represent broadcasting itself (transmission).

• Eagles — In heraldic language the two eagles which grasp the shield are "supporters". Eagles were chosen to depict the inherent speed of broadcasting. Both eagles have bugles suspended from their collars, representing "proclamation", i.e. the public service element of broadcasting.

• Motto — The coat of arms features the BBC motto, "Nation shall speak peace unto Nation"• Globe — the globe in the shield of the coat of arms represents the scope and breadth of the BBC's

operations• Estoiles — Around the globe are seven estoiles, heraldic symbols for divine goodness and nobility.

Their place in the shield increase the representation of the scope and breadth of the corporation. They also symbolize the seven planets in the Solar System other than the Earth. Following the later discovery of Pluto in 1930, there were eight other recognised planets; however, the number of other planets was again reduced to seven when Pluto was reclassified as a dwarf planet in 2006.

BBC charter

• 3. The BBC’s public nature and its objects

• (1) The BBC exists to serve the public interest.

• (2) The BBC’s main object is the promotion of its Public Purposes.

• (3) In addition, the BBC may maintain, establish or acquire subsidiaries through which commercial activities may be undertaken to any extent permitted by a Framework Agreement. (The BBC’s general powers enable it to maintain, establish or acquire subsidiaries for purposes sufficiently connected with its Public Purposes – see article 47(3) and (4)).

What do you agree with?

• 4. The Public Purposes• The Public Purposes of the BBC are as follows—• (a) sustaining citizenship and civil society;• (b) promoting education and learning;• (c) stimulating creativity and cultural excellence;• (d) representing the UK, its nations, regions and

communities;• (e) bringing the UK to the world and the world to the UK;• (f)in promoting its other purposes, helping to deliver to the

public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television.

BBC Corporate structure

• Trust Unit• Content Groups

– Journalism (incorporates News, Sport, Global News and Nations and Regions)– Vision (incorporates all TV production)– Audio and Music (incorporates all radio production, music commissioning and BBC Radio

Resources)– Future Media and Technology (Incorporates New Media, R&D, Information and Archives)

• Professional Services – Strategy (formerly Strategy and Distribution and merged with Policy and Legal)– Marketing, Communications and Audiences– Finance– BBC Workplace (Property)– BBC People (to 2004, Human Resources & Internal Communications)– BBC Training & Development

• Commercial Groups – BBC Resources Ltd– BBC Worldwide Ltd

BBC Worldwide and BBC as Global

• Let’s focus on news for the moment• The BBC World Service is the world's largest international broadcaster,[1][2]

broadcasting news, speech and discussions in 28 languages[3] to many parts of the world on analogue and digital shortwave platforms, internet streaming, podcasting, satellite, FM and MW relays. The World Service was reported to have reached 188 million people a week on average in June 2009.[4] It does not carry advertising, and the English language service broadcasts 24 hours a day.

• Wherever you are, you're with the BBC

• BBC World News is the BBC's international news and current affairs television channel. It has the largest audience of any BBC channel in the world.[1] Launched on 11 March 1991 as BBC World Service Television outside of Europe, with its name changed to BBC World in 1995 and to BBC World News in 2008, it broadcasts for 24-hours with television programming including BBC Newsbulletins, documentaries, lifestyle programmes and interviews. It employs more correspondents, reporters, and international bureaus than any other news channel.[3] Unlike the BBC's domestic channels, BBC World News is owned by the BBC's commercial arm, BBC Worldwide, and is therefore not funded by the licence fee, but through advertising and subscription.[4]

How far is the BBC a global corporation?

http://www.bbc.co.uk/news/world-radio-and-tv-20935361

http://www.bbc.co.uk/news/world-radio-and-tv-20966575

http://www.bbc.co.uk/news/world-radio-and-tv-20947830

http://www.bbc.co.uk/news/world-radio-and-tv-20966576

http://www.bbc.co.uk/podcasts/series/globalnews

We are look at the BBC as both Global (in terms of news) and Worldwide (in

terms of other media texts)• Worldwide • Global

McMillin 2007

• The cultural and social implications of global market strategies are important. We must examine globalization processes from the ground, from the level of lived experiences.

• What is a ‘lived experience’?

• What is the problem with the BBC investigating lived experiences?

Lived Experience

• The term lived experience is used to describe the first-hand accounts and impressions of living as a member of a minority or oppressed group.

• When women talk about what it's like to be female in a predominantly male geek community, they are describing their lived experiences.

• People often discount accounts of lived experience, saying:– "I never saw that happen."– "I know a person in that group and she says it didn't

happen to her."– "Anecdotes are not data."

Yes! There is global media!

• It is easy to declare that global media dominates our lives and we get all our cultural reference points from these media corporations who send their products worldwide.

• Find me THREE media texts from the BBC that support this theory.

But wait ... there’s a problem

• List me the three criticisms of this idea based on your BBC news stories.

• It is easy to declare that global media dominates our lives and we get all our cultural reference points from these media corporations who send their products worldwide.

Find an example in BBC world news of a lived experience

• Search for world news

• Write down the key facts of the article

• Who is interviewed/where did the information come from?

• Examine how it is “mediated” for us.

Criticisms and supporting arguments of media and the lived experience

• Lived experiences can lack recognition or have lack of identification.• Problems of misrepresentation or lack of representation.• Also lack of participation in processes of media and cultural production. • In this context, the media are the mediators of lived experience, access-

givers to symbolic worlds of entertainment and global news reporting. • They also become facilitators of and providers of spaces for public debate

and for participation in society. • By analysing media and global divides from an everyday perspective, the

object of study does not become the technologies per se, but how they facilitate social networking, enhance processes of identity formation, enable access to and participation in public debates and ultimately enhance possibilities for citizens to express themselves and engage in society.

• Using your news stories – how does your story and knowledge of the BBC support/disaprove McMillin?

• Compare Fox news, BBC News and Al Jazeera’spresentation of the Israeli attack on Syria

• What differences do you notice?

• What impact does the increase in global media have on local identity?

• Bring points to answer this.