GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital...

17
INNOVATION WITH PURPOSE GLOBAL MARKETING

Transcript of GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital...

Page 1: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

I N N O V A T I O N W I T H P U R P O S E

G L O B A L M A R K E T I N G

Page 2: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

2

O U R M I S S I O NT O G E T H E R , R E V O , B O N O A N D

T H E B R I E N H O L D E N V I S I O N

I N S T I T U T E A R E C O M M I T T E D T O

P R E V E N T I N G V I S I O N I M P A I R M E N T

A N D B L I N D N E S S I N M O R E T H A N

5 M I L L I O N C H I L D R E N A N D

A D U L T S B Y 2 0 2 0

W H E N Y O U B U Y R E V O

S U N G L A S S E S , R E V O D O N A T E S

$ 1 0 T O H E L P T H O S E

F I G H T I N G F O R T H E I R S I G H T .

B U Y V I S I O N , G I V E S I G H T

Page 3: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

3

digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads, paid search, Facebook and more

D I G I T A L A D V E R T I S E M E N T

Page 4: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

4

Facebook, Twitter, and INstagram – daily posts, contests, and consumer engagement

BLOG – Blog featuring original and aggregated outdoor and active lifestyle content

Follow @RevoSunglasses on Facebook and Twitter and @Revo on Instagram.

S O C I A L M E D I A

Page 5: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

5

International Billboard Campaign

ParisLondonAmsterdamMilanBarcelona

Miami

New York Paris

Cincinnati

San Francisco

Los Angeles Chicago

P R I N T A N D O U T D O O R C A M P A I G N S

Page 6: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

6

ambassadors

JIMMY CHINRevo Creative Director, Professional Climber, Photographer, Filmmaker

Jimmy lives a life of art and adventure, combining a career as a commercial photographer, National Geo-graphic photographer, documentary filmmaker and a 14 year veteran of The North Face Athlete Team. He is one of the most sought-after and recognized adventure sports photographers and filmmakers working today.

In the past decade, Jimmy has collaborated with, filmed and photographed some of the world’s most progressive athletes and explorers while participat-ing in breakthrough expeditions around the planet. He has climbed notable first ascents in the Kara-koram, traversed the Chang Tang Plateau in Tibet on foot and skied first descents in the Himalayas. He is one of the only people to ski Mount Everest from the summit and climbed the much-coveted first ascent of the Shark’s Fin on Meru.

Jimmy splits his time between New York City and Jackson Hole, Wyoming with his co- director and wife, Chai Vasarhelyi, and their daughter Marina.

J I M M Y C H I N

Page 7: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

7

A M B A S S A D O R S

Jess Grimson & Vicky Palmer

Professional volleyball players

Chris brinlee Jr

Professional adventurer

Shawn Corrigan

Director and photographer

JIMMY CHIN

Professional Climber, Photographer, Filmmaker

Dax Justin

Explorer and mountain adventurer

Taylor Rees

Professional filmmaker and environmentalist

Mitchell Quiring

Photographer, Climber, Skier, PSIA Certified Ski Instructor

Dorian van Rysselberghe

Dutch Olympic Gold medal windsurfer

American blind motivational speaker and long distance hiker

Trevor Thomas

Enrico Mosetti

Italian big mountain skier & alphine guide

Renan Ozturk

Professional filmmaker and climber

NHL player

Tyler Seguin

Page 8: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

8

P O S T E R A N D I M A G E G A L L E R Y

Page 9: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

9

Vision Expo EastJavitts Center, NYC

I N S T A L L A T I O N S

Page 10: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 0

Cardiff Airport Cardiff, UK

Hamburg Airport Hamburg, Germany

Manchester AirportManchester, UK

ZURICH Airport Zurich, Switzerland

porto airport Portugal

prestwick airportGlasgow, Scotland

A I R P O R T I N S T A L L A T I O N S

Page 11: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 1

Sunglasses USA, Mohegan SunUncasville, Connecticut

ParagonNew York, New York

spexChicago, Illinois

à L’Affiche St.Laurent – Montreal, Canada

Eye Pieces of VailVail, Colorado

G L O B A L I N S T A L L A T I O N S | N O R T H A M E R I C A

Page 12: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 2

DM ÒpticsBarcelona, Spain

avillaMadrid, Spain

sunglasses, ieDublin, IrelandCannes, France Solaris

Paris, France

Porto Airport Portugal

zurich airportSwitzerland

G L O B A L I N S T A L L A T I O N S | E U R O P E

Page 13: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 3

angelinus coffee houseSeoul, South Korea

G L O B A L I N S T A L L A T I O N S | M I D D L E E A S T & A S I A

Glad Eye Seoul, South Korea

GLASS STORYSeoul, South Korea

Cult by Visual Culture at Mira Mall Hong Kong

international optique Kuwait

Prime Optical ShopCoex, South Korea

Page 14: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 4

Eyes on Lane CoveSydney, Australia

beach optiqueSydney, Australia

SUNGLASS STYLELambton Quay, Wellington, New Zealand

sunglass styleSydney, Australia

G L O B A L I N S T A L L A T I O N S | A U S T R A L I A & N E W Z E A L A N D

Page 15: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 5

FOUR SEASONS TORONTO EVENT ST. REGIS ASPEN EVENT

FERRARI CAR SPONSORSHIP, US

BEACH POLO CLASSIC, SANDBANKS, DORSET, UK

TOUR DE POLOGNE, POLAND

SPARTAN RACE, SOUTH KOREA

AVP NEW YORK CITY OPEN, NYC, NY ASHORE THING, CHICAGO, USA

E V E N T S

Page 16: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

1 6

G L O B A L D I S T R I B U T I O N

G l o b a l D i s t r i b u t i o n P o i n t s USA + CANADA 2,500+ locations

MEXICO 100+ locations

UK 50+ locations

FRANCE 100+ locations

SPAIN 50+ locations

ITALY500+ locations AUSTRALIA + NEW ZEALAND 200+ locations

MIDDLE EAST 100+ locations

ASIA 50+ locations

Page 17: GLOBAL MARKETING - Stone Mountain SDV...3 digital ad campaign – Comprehensive and targeted digital ad campaign across all digital media including display, remarketing, dynamic ads,

JOIN US IN THE FIGHT FOR SIGHT.TOGETHER WE CAN MAKE A DIFFERENCE.

revo.com866.678.REVO

@RevoSunglasses @Revo