Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President –...

Global Marketing 2009Global Marketing 2009India Tech Center,

TECMA, CIMT & EMO

Jeff TraverAMT Vice President – Business Development

Peter EelmanAMT Vice President – Exhibitions

2009 World Market:

• Overview of key markets

• Where to target your efforts

• Shows and events

• AMT resources

2AMT 2009 Regional Meetings

2009 Asia Market Overview:

India Trends:• Economy still growing, GDP expected to be 4.0%

in 2009

• Government Stimulus• Infrastructure investments to continue, $50 billion

• Central bank has reduced interest rates

• Reduced excise tax on non-petroleum products



India Targets:• Power and energy

• Several new nuclear projects approved

• Investment in renewable energy

• BHEL to spend $2 billion in new capacity

• Infrastructure• $56 billion railway investment projected over four years

• Defense• $36 billion to be invested over next five years



AMT India Resources:

• Knox Johnstone, AMT McLean, Va.

• Arun Mahajan, Chennai Regional Office



China Trends:• Will remain largest machine tool market in the world

with projected GDP of 5.6% in 2009 and 9.6% in 2010• Chinese government commitment to continued

economic growth – $586 billion Stimulus Package• “Social Stability”• $88 billion for railways• $30 billion for construction equipment• Infrastructure – reconstruction in disaster areas• Health and environmental



China Targets:• Aerospace• Construction and off road equipment• Power generation• Domestic auto and truck



AMT China Resources:• Knox Johnstone, AMT

in McLean, Va.• Shanghai Tech Center• Regional Offices

• Xingbin Li in Beijing• Sean Jiang in Shanghai• Bill Chan in Guangzhou


AMT Pavilion – Hall 1W

45 Exhibitors in AMT/USA Pavilion


CIMT ’09 Key Points

• New Exhibition Hall• Location/Logistics Challenges• Future Directions


2009 European Market Overview:

Russia Trends:• 2009 GDP could be negative, and industrial

production was off 11% in last quarter 2008

• Falling oil prices have hurt liquidity; combined with banking problems, imports will decline

• The ruble will continue to devalue

• The government will try to protect the metallurgical sector and the domestic auto industry



Russia Targets:• Aerospace: the Russian retooling initiative will

slow, but continue

• Power generation, mining, and metallurgy sectors will continue to be supported by the government

• Domestic automotive: AvtoVAZ, GAZ, KamAZ, UAZ, and their suppliers



Euro Zone Trends and Targets:• 2009 GDP 0.1%

• The EU will be slow throughout 2009

• Czech Republic and Poland will continue to be active in non-automotive; while Slovakia should continue modestly in automotive

• Germany will continue investment in Wind Energy



AMT Europe Resources:

• Malcolm Mason, AMT, McLean, Va.

• Hubert Sawicki, Warsaw, Poland


October 5-10, 2009

Milan, Italy


EMO Milano Key Points

• New Exhibition Grounds• AMT Information/Assistance Stand• MTConnect Student Competition Awards


2009 Americas Market Overview:

Mexico Trends:• 2009 GDP projected to be 1.5%

• Automotive will slow but Mexico will still be an investment target for U.S., European, and Japanese auto, truck, heavy equipment, and durable goods manufacturing

• Risk is modified by U.S. NAFTA policy

• Aerospace will continue to grow

• Job shops will continue to invest in manufacturing technology

• Mexico will remain one of the top three largest export market for U.S. manufacturing technology



Mexico Targets:• Aerospace• Construction and off-road equipment• Automotive

U.S. Policy – NAFTA?


March 10-13, 2009Mexico City, Mexico


TECMA 2009 Key Points

• AMT/USA Pavilion

11 Exhibiting Companies

• Santa Fe Expo Bancomer



Brazil Trends and Targets:• The largest consumer of manufacturing technology in

South America

• GDP is projected to be 1.0%

• The Brazilian auto industry is still growing

• An established trend exists of technology driving productivity



Brazil Targets:• Automotive• Aerospace• Durable goods



New Domestics - Transplants: Why Now!• Transplants will exploit the weakness of the “Big

Three”

• The Japanese transplants will likely recover production volume the fastest

• The downturn will drive productivity focus

• Take the opportunity to build relationships in difficult times



Americas Resources:• Mario Winterstein, AMT, McLean, Va.• Monterrey Tech Center• Transplant Committee


2009 AMT Marketing Events:

• Regional Meetings• Webinars• Customer Service & Support Conference

May 7-8, 2009 – Nashville, Tenn.

• Forecasting & Global Marketing

October 21-22, 2009 – Orlando, Fla.

• AMT Annual Meeting

October 22-24, 2009


2009 Trade Shows in USA• Houstex

February 24-26, 2009 – Houston, Texas• Westec

March 30 – April 2, 2009 – Los Angeles, Calif.

• EastecMay 19-21, 2009 – W. Springfield, Mass.

• South-TecOctober 6-8, 2009 – Charlotte, N.C.

• FABTECHNovember 15-18, 2009 – Chicago, Ill.


A Look Back


IMTS ‘08 Reviews

Successes & Good First Steps:Branding Operations

6-day Cycle IMTS.com

Emerging Technology Center Social Networking

Conference Revitalization West Building

More Analysis & Must Improve:Traffic Flow Marshalling

Local Marketing FocusOne

Registration/Lead Management Food Service

U.S. Visas Rules


IMTS ‘08 Final Statistics

Sales Registration

1,291 Exhibitors 92,450 Total

(0.5 percent increase from 2006)

1,233,878 Sq. Ft. 1,377 Conference

(over five times 2006)


September 13-18, 2010


IMTS 2010 Report

Space Reservations• 812 Companies

• 1,090,460 Sq. Ft. Requested


Global Marketing 2009 India Tech Center, TECMA, CIMT & EMO Jeff Traver AMT Vice President –...

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