Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

Category: Consumer Goods

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• Publish date: 31st Oct, 2013

• Number of slides: 66

• Geographic coverage: Brazil

• Available format: PDF, CD, Hardcopy

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Report Details

Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

www.researchonglobalmarkets.com

• Marketers in the personal hygiene market face a major challenge

• Key to effective targeting is knowing the value of specific consumer

groups and being able to quantify the impact of consumer trends

• High levels of usage of such products mean that in volume terms the

market is highly developed

• Population growth will therefore likely have a key role in shaping

future usage volumes, but for value growth, marketers are likely to

need to find ways of offering value-added, premium products

• Consumers uptake of products and the influence of consumer trends

are fundamental causes of change in markets

Report Insights

Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

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• Overall penetration of private labels in the personal hygiene market

in Brazil remains less than 3% by volume

• Brazilian consumers prefer branded products in this category

• Top five organized retailers of personal hygiene products in Brazil

account for more than 80% of volume sales, showing a high degree

of consolidation

• In particular, as people age they appear to seek out products that

either meet their beauty needs or their desire for products that offer

new experiences when used

• Effectively targeting these areas are likely to be key battlegrounds in

terms of product positioning between brands in the future

Report Insights (Continued)

Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

www.researchonglobalmarkets.com

• Consumer data, based upon proprietary surveys and then consumer

group tracking and modeling for the following specific categories: Antiperspirants and Deodorants

Soap

Bath and Shower Products

• Detailed consumer segmentation covers consumer groups, consumer

trends and consumption frequency for each product category

• Consumer penetration for brands and private label in addition to

subsequent consumer tracking and modeling

• Unique retailer choice data at the product category level in organized

sector in addition to consumer tracking and modeling

Report Coverage

Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

www.researchonglobalmarkets.com

Table of Contents

• Introduction

• Methodology

• Consumer Segmentation, Group Value and Trend Influence

• Consumption Analysis

• Brand versus Private Label Uptake

• The Share of Consumers Influenced by Trends

• Consumption Impact: Market Valuation

• Retailer Choice and Category Share of Organized Retail

• Appendix

Report: The Brazilian Personal Hygiene Market What Consumers Use and Why

www.researchonglobalmarkets.com

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