Global Market for Sports Nutrition and Dairy Ingredients · Protein powder Ready-To-Drink RTD...
Transcript of Global Market for Sports Nutrition and Dairy Ingredients · Protein powder Ready-To-Drink RTD...
3A Business Consulting
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3A Business Consulting
Global Market for Sports Nutrition and Dairy Ingredients
2017-2021
Published September 2017
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Report Outline
Introduction and Methodology
Sports Nutrition Market and Dairy Ingredients used
Global Sports Nutrition Market Data and Trends
Key Players and Distribution Channels
Ingredient Volume Usage and Major Users
Ingredient Applications and Product Launches
Key Dairy Ingredient Companies
Dairy Ingredient Trade Analysis
Report Summary
Appendix (Sport Nutrition Data for Key Markets)
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Market Research Approach - Sports Nutrition Markets and Dairy Ingredients used
Protein powderReady-To-Drink RTDSports barsOther products –gels, tablets, etc.
GlobalWestern EuropeEastern EuropeNorth AmericaLatin AmericaAustralasiaAsia PacificMiddle East
Value per marketVolume per marketCAGR 2016-2021Per capita spending
Import and export per market
WPCWPIMPCMPI
Top 20 global sports nutrition companies Top 20 global brands per marketDistribution channels
Consumer segmentsProduct trendsConsumer trends
Application/ volume usage of dairy ingredients
WPCWPIWPHNative WheyMPCMPIMPHCaseinateMicellar Casein
Competitive structure
Key dairy ingredient companies focusing on sports nutrition
ProductScope
MarketScope
Key Players
Global Market Trends
DairyIngredients
in SN
DairyIngredients
Trade Analysis
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Methodology- Definition of Sports Nutrition
Sports Nutrition products are positioned in the marketplace as improving physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise The products are sold in powder, bar, ready-to-drink, gel or tablet formatsBoth protein and non-protein based products are included
However, sugar based drinks often positioned as sports nutrition (e.g. Gatorade), energy drinks (e.g. Red Bull), and energy bars (e.g. PowerBar) are not includedNon-protein products do not have protein as their core ingredient. Common positioning’s include boosting energy, delaying the onset of fatigue, increasing strength and promoting muscle recovery. Common ingredients include amino acids, carbohydrates, creatine, beta alanine and caffeine
The Sports Nutrition category definition includes bars, powder and RTD’s with more than 20 grams of protein in absolute volume, irrespective of packaging size
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Methodology for Ingredient Analysis in Sports Nutrition
Methodology implications:
The used database (INNOVA) does not record all launches in SN, particularly given internet sales. However, the examples shown are thought to be representative of all product launches
WPI
WPC
WPH
MPHMPI
MPCGeography:Global and Key Regions
Time Frame:January 2012 –December 2016
Category:Sports Nutrition
Ingredients:
Native wheyMicellar casein
Caseinates
Product example:
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Global Sports Nutrition Market Data and Trends- Global Summary
7,6798,470
9,40610,360 10,819
11,852
17,400
0
5,000
10,000
15,000
20,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Reta
il v
alu
e R
SP in U
SD
mio
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Global Sports Nutrition Market Value and Growth, 2011-2021
The global Sports Nutrition market amounted to approx. USD 11.9 bio. in 2016, exhibiting a CAGR of approx. 9% between 2011-2016
The Sports Nutrition market is forecast to continue growing around 8% annually to reach more than USD 17 bio. in 2021
CAGR: 9.1%
CAGR: 7.9%
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Global Sports Nutrition Market Data and Trends- North America the largest and fastest growing region
North AmericaValue: USD xxx mio.
CAGR 2011-16: xx%
Latin AmericaValue: USD xxx mio.
CAGR 2011-16: xx%
Middle East & AfricaValue: USD xxx mio.CAGR 2011-16: xx%
Eastern EuropeValue: USD xxx mio.
CAGR 2011-16: xx%
Western EuropeValue: USD xxx mio.
CAGR 2011-16: xx%
Asia-PacificValue: USD xxx mio.CAGR 2011-16: xx%
OceaniaValue: USD xxx mio.
CAGR 2011-16: xx%
Retail values RSP 2016 and growth per region 2011-2016
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Global Sports Nutrition Market Data and Trends - worldwide SN market will keep growing
Market size (USD mn)
Volume estimates (‘000 MT)2011 2016
CAGR 11-16
CAGR 16-21
2021F
TOTAL VALUE 7,679 11,852 9.1% 7.9% 17,400
TOTAL VOLUME xxx xxx xxx
Protein powder xxx xxx xxx
Protein bars xxx xxx xxx
Protein RTD xxx xxx xxx
Other SN xxx xxx xxx
The global sports nutrition market is estimated to grow 8% annually towards 2021
Protein powder and protein RTD are the two biggest and fastest growing product categories
Sports Nutrition volumes per category, 2011-2021
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Global Sports Nutrition Market Data and Trends- Global Sports Nutrition Trends (1)
Sports Nutrition has seen continued expansion of its consumer base from just the core users, i.e. bodybuilders and serious athletes, to a wide array of consumers looking to live a healthier and more active lifestyle, so-called Active Nutrition
Sports protein products, particularly protein powder, remain the major Sports Nutrition sales category accounting for more than 80% of global sales value and is expected to continue growing with protein derived from whey ingredients being most significant
With a greater focus on overall health and more consumers looking for clean label products, an increasing demand for natural ingredients has been seen in Sports Nutrition. Ingredients such as organic and grass-fed whey proteins and also plant-based proteins have gained prominence due to both health as well as ethical concerns
Categoryexpansion
Clean labeland naturalingredients
Proteinremainsessential
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Ingredient Volume Usage and Major Users- calculating global ingredients volume usage in 2016
Applying the calculation method explained in the methodology, the estimated volumes of SN consumer products are used to calculate the volume of high-concentration protein ingredients used in SN
This results in 2016 volume estimates below:
2016 Volume estimates (‘000 MT)
Consumer products
Protein ingredients
WP MP OtherTOTAL
ingredients
TOTAL xxx xxx xxx xxx xxx
Protein powder xxx xxx xxx xxx xxx
Protein bars xxx xxx xxx xxx xxx
Protein RTD xxx xxx xxx xxx xxx
Other SN xxx xxx xxx xxx xxx
Note: Methodology described in the introduction section applied
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0 500 1,000 1,500 2,000
United States
Germany
Brazil
United Kingdom
Australia
Canada
Netherlands
New Zealand
Russia
France
Spain
Sweden
South Africa
Finland
Ireland
1,511
392
199
178
132
103
54
54
50
47
44
36
33
30
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Ingredient Applications- Whey Protein Concentrate in SN 2012-2016 (1)
Product Launches by Top 15 Countries
0
200
400
600
800
2012 2013 2014 2015 2016
# o
f pro
ducts
launched
0
50
100
150
200
250
300
# o
f pro
duct
launches
Product Launches by Year
Product Launches by Top 10 Companies
3,089 products launched globally
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Ingredient Applications- Whey Protein Concentrate in SN 2012-2016 (2)
Sports Bars; 414
Sports Drinks Rtd; 3
Sports Others; 81
Sports Powders;
2,375
Sports Protein Based Rtd; 182
Sports Supplements; 34
Product Launches by Category
Company: Cytosport
Country: Brazil
Date: June 2016
Company: Musclepharm
Country: Germany
Date: Aug 2015
Company: Myprotein
Country: UK
Date: Mar 2016
Company: Dymatize
Country: USA
Date: July 2013
Company: Myprotein
Country: France
Date: Nov 2013
Company: BSN
Country: USA
Date: Oct 2014
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Sports Nutrition in UK- Market Size and Growth Rates
Note: Bubble sizes and illustrated figures indicate 2016 category volumes in ‘000 MT
16.73
6.57
11.01
6.07
0
100
200
300
400
500
0% 5% 10% 15% 20%
Reta
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CAGR 2016-2021
Protein powder Protein bar Protein RTD Other
Sports nutrition in the UK exhibited double-digit annual growth over the review period to reach USD 831 mio.
The media and advertising have played a strong role in sports nutrition achieving a mainstream platform
Recently, women have become a target in Sports Nutrition advertising with celebrities promoting high-protein diets to achieve the ‘perfect’ body, though not without controversy
In 2016, 30% of sales were made online, illustrating the continued shift towards online retailing
Protein bars posted the highest annual growth over the review period at 27.7% in current value terms
Sports nutrition is predicted to post a value CAGR of 12% at constant 2016 prices in the forecast period, with Protein RTD expected to show strongest growth
Top 5 companies % market shares: The Hut Group Ltd 20.2%, Holland & Barrett Retail Ltd 9.9%, Maxinutrition Ltd 8.2%, Reflex Nutrition Ltd 4.1%, PhD Nutrition Ltd 4.0%
Trends and outlook
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Global Sports Nutrition Report – Project Management and Costs
3A Business Consulting team:
– Managing partner - Tage Affertsholt
– Junior consultant – Daniel Pedersen
Report available in PDF format – in total more than 90 slides – from end August 2017
EUR 3,600
Time
Team
Cost