Global Management

~Introduction~

0Global management refers to the way an organization manages its business internationally, including its sales, marketing, hiring and finance practices. 

0As technology continues to connect the world, many organizations have taken advantage of the opportunity to conduct business globally.

0Global management combines knowledge of business, culture, history and social practices to help companies find their niches in the international business community and successfully work with other cultures.

Things Needed to be taken care while managing business globally….

We will show you each with respect to

COCA-COLA company

How Coca-Cola has managed to be top beverages and cold drinks company in so many Countries?

1.Political Engagement

0Government Business relations.0Relating to host Governments.0Political Risk.0Vulnerability to risk.

0Since Being most valuable brand, every country has benefits as of investment from the company.

0Company manages to contribute towards host country’s development thus making its relation with government friendly.

0Company also have to face tough decisions sometimes like,  the Indian government rejected the company’s application to expand its bottling plant in Mehdiganj in August 2014, as it was polluting ground water resources.

2.Workplace Culture

0Language.0Religion.0Education.0Social Systems.

0The Coca-Cola Company leverages a worldwide team that is rich in diverse people, talent and ideas.

0As a global business, they understand, embrace and operate in a multicultural world 

0Diversity workplace strategy includes programs to attract, retain, and develop diverse talent

0They ensure an inclusive and fair work environment for our associates, all of whom undergo diversity training on a regular basis.

3.Labour Relations

0Human rights.0Strikes and Lockouts.0Grievance Procedures.

0Coca Cola’s Human Rights Policy, along with our Supplier Guiding Principles, establishes a foundation for managing our business around the world in accordance with our commitment to respect human rights. 

0Annual Human Rights Conferences, hosted at our Corporate Headquarters.

0A dedicated  Global Workplace Rights (GWR) group is charged with addressing global issues

4.Global Strategy

0Global Strategies.0Creating Competitive advantage.0Avoiding Competitive disadvantage.

0‘One Brand’ Strategy, New Global Campaign Unite Coca-Cola Trademark

0All Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.”

0“Taste the Feeling” will bring to life the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special.

5.Foreign Entry Decisions

0Reacting to Environment.0Foreign Entry Choices.0Decision to Globalize.0Exporting.

0Company’s Foreign Branch.

0Developing the global businesses for the geographic and operating segmentation coca-cola divided the world into six parts: Eurasia, Africa, Europe, Latin American, North American and Asia Pacific.

0"A target market is a chosen segment of market that a company has decided to serve.“

0A clear target is helpful to the company to understand the consumers' demand and favorite, easier to design the target product to the target customers.

6.Managing Operations Globally

0Production Issues.0Logistics.0Timing Issue.

0The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of our bottling partners.

0 Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers. 

7.Strategic Alliances

0Alliances.0Joint Ventures.0Franchise.

0Endomondo and The Coca-Cola Company Join Forces to establish Powerade as a true sports brand

0McDonald’s and Coca-Cola alliance is a big success.

0“When you’d ask Coca-Cola in what countries it had the biggest sales, it would say something like the United States, Japan, Germany and McDonald’s.

8.Coporate Social Responsibility.

0Climate Protection.0Human and workplace rights.0Well being.0Nature Protection.0Donations.

0Growing business without increasing greenhouse gas emissions.

0Working to ensure all humans are treated with equality and dignity.

0Inspiring healthier and happier lives.

0Water stewardship programme and sustainable agriculture.

0Donations to various organizations and sports development programmes.

9.Global Customers and Buyers

0Regional Market.0Marketing in less developed Countries.0Customer Value.

0As Indian public always looks for compact versions Coca-Cola launched small packaging of cold drinks.(10/- bottles).

0Provide support to smaller customers to help make their businesses more efficient and profitable.

0Our Collaborative Customer Relationship process has been refined in three lead markets -- Japan, Mexico and Switzerland 

0In Africa, Asia, Europe, Latin America and North America, Coca-Cola Retailing Research Councils conduct research on issues affecting the retail food industry.

10.Innovations

Coca-Cola Bottles Launch Shooting Stars in Israel

Paid Leave for All Parents: Millennial Employees Drive Coke’s New Parental

Benefits Policy

Case Study

0Company A was India’s top Khakra making company.0It only had 2-3 customers outside India

that too were his relatives. In which one of the customer had worldwide transports business.0Challenge was A now wanted to explore

business globally.

--Questions--

0Would you advise Company A to globalize, if yes, make an global strategy for company A , which could include transportation problem.

0What innovations company A could make in order to flourish its business globally.

0What marketing strategy company could use?