Global innovation iván vera at ceibs - june 2010
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Transcript of Global innovation iván vera at ceibs - june 2010
GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT
IVÁN VERA, CEO AT INNSPIRALCEIBS· JUNE· 2010
FROM CHILE TO CHINAFROM SOUTH AMERICA TO ASIA
INNOVATION THE INNOVATION HAS NO BORDERS
THE RULES OF THE GAME ARE CHANGING EVERY DAY
The only constant is change· Isaac Asimov
WE ARE FACING EMERGING RULES, COMPANIES, MARKETS & ECONOMIES
OF HIGHER IMPACT
CHANGES
CHANGES OF HIGHER SPEED
MORE FREQUENT
CHANGES
MORE COMPLEXCHANGES
We didn´t foresee“The Sub-prime Financial Crisis”and probably we won´t foresee all crisis to come
The best inspired economieswill be increasingly globally competitive
44.453 27.803 6.074 5.870CHINA USA INDIA JAPAN BRASIL RUSSIA UK GERMANY FRANCE ITALY
Emerging economies are gaining power they are playing to win
GROSS DOMESTIC PRODUCT GDP, BY 2050 (US$ billion)
it´s not only about sizeit´s more about speed
CHILETINY COUNTRY
since 1974“Open & globally
integrated economy”and probably one of the most competitive
market contexts in the world today
HUNGARYFRANCE CANADA MALTANETHERLANDS NORWAYUNITED KINGDOM
JAPANUSA SOUTH KOREA ITALYGERMANY SPAINCHINA
LITHUANIAMEXICO ROMANIA BELGIUMCOSTA RICA LIECHTENSTEINAUSTRIA
SWITZERLANDSWEDEN IRELAND CZECH REP.PORTUGAL FINLANDNICARAGUA
LUXEMBOURGEL SALVADOR HONDURAS POLANDSLOVAKIA DENMARKESTONIA
For 35 years Chile has been integrating its economy to the world´s most powerful markets and has signed Free Trade Agreements (FTA)
with 57 countries: 78% of world GDP
And more...
V
CHILE WAS CHINA´S FIRST PARTNER TO SUBSCRIBE A FREE TRADE AGREEMENT
15% EXPORTS - CAGR
CHILE 199045 OF EACH 100 CHILEANS WERE POORS
CHILE 201013 OF EACH 100 CHILEANS ARE POOR
MARKET SHAREGlobal fighting for a piece of market
11%
9%
11%
9%
9%13%
7%
7%
7%
7%7%
GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER:1
All managers play the same game90% of the managers use 90% of their time playing this game
FIGHTING FOR THE SAME CAKE
The bad thing about competitive markets
TWINIZATION
HYPER COMPETITION
PRICE WAR
iPod ZUNE
VS
TRYING TO TWIN YOU
HYPER COMPETITION
Customer perceived value Price Total Cost
The price should be as close as possible to the perceived value
HYPER COMPETITIONThe price of and abundant commodity is always Indexed to the total coast
Customer perceived value Price Total Cost
Low Margin}
PRICE WAR
The good thing about competitive markets
¡¡¡MORE FOR LESS!!!
$600dls
$60dls
HYPER COMPETITIONLIKE THE MARATHON THE MARKET SHARE GAME IS FULL EFFICIENCY& ENDURANCE, THIS IS THE SPORT FOR THE MASSES ... “ONE GOLD MEDAL AMONG 3000 RUNNERS”
Under intense competitive rivalry, you need to copy & improve quality, cost structure, service, etc. in order to just match your twins
Being efficient is not enough anymoreyou have to focus on a profitable area and build extraordinary talent
THE SPEED REQUIRES THE DEVELOPMENT OF A UNIQUE AND EXTRAORDINARY TALENT,SO IS ONE GOLD MEDAL AMONG 10 FINALIST.
UNIQUENESS
AND THE REWARD IS GLORY:
USAIN BOLT, THE FASTEST MAN IN THE HISTORY OF THE WORLD.
VERY HIGH AND UNIQUE VALUE
Being an innovator is creating high impact & unique value for global consumers and changing life of millions of people
GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER 2
MARKET CREATIONa new & amazing game emerged
VALUE CREATION It´s about changing life for millions of people
REALPEOPLE
Spencer Tunick in Chile
CRYSTAL LAGOONS
CASE ONEIDYLLIC BEACH LIFE ANYWHERE
COLD WATERS& HEAVY
SEAS
A PROBLEM IS AN OPPORTUNITY
THE DREAM
Crystal Lagoons created relevant and unique value for the high end real estate global business
A MADE IN CHILE SOLUTIONFOR A WORLDWIDE PROBLEM
RESEARCH
INNOVATION
Research is to transformmoney into knowledge,
Innovation is transforming knowledge into money
Raffler´s Circleby Dr. Harmut RafflerVP innovation of siemens
Create value using knowledge applied to solve unmet needs
CLIENTS:
VALUE:
vs
Companies(B2B)
Capability of Wealth Creation
Final Consumer(B2C)
Satisfaction
CASE TWO
INVERTECFOODS
IMAGINE FOODS
GREAT MEDITERRANEAN
WEATHER; FRUITS & VEGETABLES... BUT LOW END VALUE
THE PROBLEM
SET OF NEEDS
Kagome, a japanese market actor, needing to create new value propositions for their customers
Japanese tradition of consumption of fruit and vegetable juices
SET OF CAPABILITIES
Invertec ran a fruit juice concentrate processing plant
Invertec also ran a vegetables dehydration plant
Kagome provided acess to experts and prototyped the new value proposal among their consumers in Tokyo
They operated a network of more than 100 red peppers growers
A new Food Business Development based on vegetable juices for the japanese market
new market US$ 20 million new business model for Invertec
Customer perceived value Price Total Cost
A VALUE PROPOSALWILL HAVE ITS PRICE INDEXED TO ITS PERCIVED VALUE IF IT´S
RELEVANT & UNIQUE
High Margin}
IT´S NOT ABOUT CREATING NEW PRODUCTS
IT´S ALL ABOUT CREATING NEW BUSINESS MODELS
VALUE NETWORK
CAPABILITIES
OBERATIONAL MODEL
How?/ Capabilities Configuration
CHANNELS
COSTUMERS & CONSUMERS
EXPERIENCE
Who?/ Unmet Needs Configuration
How Much? / EBITDA: Value Capture Model
COSTS STRUCTURE INCOMES STRUCTURE
Your Twins will try to copy you! Shield your business model; Uniqueness; Sinergies; & Complexity
VALUE OFFERING
Business Model FrameworkWhat?/ Matching unmet needs
BUILT YOUR UNIQUENESS WITHEXTRAORDINARY TALENT
GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER 3
ENTREPRENEURSDREAMER & VISIONARYGOAL ORIENTEDOBSESSIVELY WORKERWILLING TAKE TO RISKSCOMMUNICATORPERFECTIONIST & INCONFORMISTTOLERANT TO FRUSTRATION
THE EXTRAORDINARY TALENT ISN’T INHERITED …
IT´S BUILTEFFORT, TIME & CONTEXTTIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME
GROWTH MINDSETINTELLIGENCE IS BUILT
FIXED MINDSETINTELLIGENCE IS FIXED
WANTSTO BE SEEN AS INTELLIGENT & SEEKSRECOGNITION
WANTSTO LEARN & SEEK
GROWTH
vs
Nobody achieves whithout an explicit purpose
PASSION
ALLIBABA INCCRYSTAL LAGOONS
Sergey Brin
Fernando Fischmann Jack Ma Steve Jobs
A P P L E
You must take the first challenge Overcome fear of failure
TOLERANCE & PATIENCEIf you begin “creating” value you will fail, for sure!
“FAIL SOON!; FAIL CHEAP!”THERE IS A METHOD
Business Oportunity? Is A SolutionFor The Problem?
Provision forInvestment? Does It Work?
Sells?Grows?Shielded?
Observe
Understand
“THE PROBLEM”
Discover Prototyping Assess
Design Design Refine Sell
SellGrowShield
Shield Prepare
LaunchTest
Alternatives Solutions
Business Model
Identify Design And Dimensionate Build Grow
THE ROAD TO VALUE & UNIQUENESS
ENTREPRENEURSSuccess in innovation starts by talent building
Convince them orfind new directions
Conceive; Believe; & Achieve! (William McKnight; Chairman 3M, 1947-1966)
KEEP IN TOUCH
Iván Vera M.Chief Executive at InnSpiralwww.innspiral.com
ivanveram
ivan vera
