Global Storytellers

Global Storytellers Complete Tourism Development Consultants

Helping Turn dreams into reality

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INDEX

Prologue................................................................................................................................... 3

Scope – Tourism Works..............................................................................................................3

The Tamaki Story (History)......................................................................................................... 4

Tamaki Group Holding Interests................................................................................................. 5

Tourism as an Industry............................................................................................................... 6

The Services we Offer………………………………………………………………………………………………………………………..….7

Market Research

Sales Plans & Forecasts

Strong Education Focus

The Tamaki Brothers

Building Tourism Success Together – Meet the Team ………………………………………………………………………………13

Mike Tamaki

John Sereni

Ray Morrison

Paula Jones

Caroline Trapski

Nadine ToeToe

Contact Details…………………………………………………………………………………………………………………..……………………17

Reference................................................................................................................................................. 18

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It begins with an idea Most great business ideas start on the back of a serviette, usually in a noisy café with a couple of mates, family or colleagues and usually not a penny to your name. Well, I know exactly how that works because that’s how I started one of the world’s most successful multi-million dollar cultural tourism company’s. Hi, my name is Mike Tamaki (principle founder of Tamaki Heritage Group, Tamaki Brothers, Globalstorytellers) and after 30 years of business start-up, ownership and operations experience, have finally pulled together an amazingly competent skilled and equally experienced team of consultants to cover every aspect of business development and decision-making from capital finding, partnership brokering, planning, marketing, operations and more to deliver to you the very best results in variable circumstances.

OUR PHILOSOPHY

We pride ourselves on injecting each project with a ‘one of a kind’ winning formula: one part spirit

one part robust businesses practice

one part authentic real story telling style

OUR CORE SERVICES

We draw from our personal business experience to cover the following core services:

Start-up business planning: from idea to reality

Planning, Designing & executing Tourism attractions / experiences

Cultural Education Programs

Mentoring and on the job training

Human resource management planning

Stakeholder management and inspiration

Brand strategy and development

Sales, marketing and promotional strategies

Media and web communications

Business strategy and planning

National and regional tourism plans and strategies

Market and financial feasibility analysis

Market demand analysis and forecasting

Tourism legislation and policy development

Economic impact calculations and projections

Community-based tourism development

Cultural heritage tourism

Investors' prospectus design With over 120 years (collectively) of experience in creating, building, developing, marketing and operating successful tourism attractions, experiences, themed accommodation and tourism transport, giving us the skills to create unique specialty tools to work through any delicate, and sensitive community challenge, we guarantee the delivery of definitive outcomes balanced with commercial realities and values.

‘We understand the importance of reputation and strive to present world class service. The minute you call us, we become part of your team with a quick scoping process free of charge

before any formal obligation of commitment’

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THE STORY In 1988 the building of the Tamaki business began…with the common foundation of great ideas, but no capital. So with the sale of his brother’s Harley Davidson motorcycle to purchase a 16-seater mini bus, Mike kick-started what was to become a multi-million dollar success with positive outcomes for shareholders, family and community starting the Tamaki experiences with

Full and Half day Tours Rotorua New Zealand

Adventure 4WD Mountain Excisions

White water Rafting adventures

4 day Te Urewera National Park Horseback Treks

The success of the company began to spread as the ‘rag to riches’ story won the hearts of visitor’s and suppliers world- wide. Mike’s ability to see great opportunities and gaps in the marketplace identified the need for ‘authentic, Indigenous experiences and so the growth continued. The concept grew, and soon saw the creation of a whole new encounter with cultural experiences outside the commercial environment of hotels and resorts turning negative critics into positive believers. The original experience now hosts well over 120,000 visitors yearly, for the past 25 years, and portrays the magic, depth and interactive history of a proud people through powerful and natural encounters of history and spirit bought together through amazing story telling. As with any great idea, duplication and copy-cat products would inevitably make their way into market. Utilising entrepreneurial innovation, years of experience and market intelligence, the team set about planning and executing the next phase of product development and growth:

Overnight Themed accommodation Evening Cultural experiences Cultural Education tours Indigenous Village retail

As the demand grew, so did the idea’s and that was something Mike was never short of. Further to this, the enthusiasm saw him head South to the tourism adventure mecca of the world -‘Queenstown’, and it was here the company bought existing businesses:

Dart Wilderness Adventures Glenorchy information Centre Glenorchy camp and cabin site

Globalstorytellers was launched In order to take Indigenous experiences to yet another level on a global grandstand with the creation of historical re-enactments and national trails following amazing stories Owning and operating multi award winning successful cultural / heritage businesses gives us the edge over competing consultants; we are experienced, pull no punches and totally understand from ground up. Globalstorytellers is currently evolving storytelling trails around the world by way of travel itineraries and consulting in the development of export ready cultural tourism experiences globally. With our ‘hands-on’ approach, determination, energy and over-all travel and tourism experience, we want to make your great idea an even greater reality.

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OUR OFFERINGS

MARKET RESEARCH Market research has an important role to play in improving business strategies. We are able to undertake complete market research, providing greater understanding of product & service launches, and assists in growth development plans for new/start-up businesses. All market research undertaken will provide a richer understanding of the demands of the customers thereby furnishing necessary information regarding the demand of your products, thus helping you undertake important decisions on how to improve sales and revenue.

Market Intelligence Industry Publications Tourism Industry email and print collateral Research publications Market statistics/trends

Market Research

Competitor Analysis Benchmarking and Best Practice Studies Market Evaluation Market and Consumer Trends Analysis Forecasting and Statistical Analysis

Training and Capacity Building

Facilitating Workshops Capacity Building for Community Organisations Training of small, medium enterprises (SMEs) Attractions / experiences Conducting Marketing training of key marketing personnel in the public and private sectors

Competitor Analysis

SWOT Analysis

Competitor Profiling

Offensive & Defensive Strategy

Segment Strategy

Tactical planning

Positioning

Brand Strategy

Pricing Strategy

Traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition)

5 SALES PLANS AND FORECASTS

Sales Plans and Sales Forecasts are the lifeblood of your business. We will work with you in your business, to assist in developing annual Targeted Sales and Activity plans, including strategic planning and activity mapping in the areas of:

Market Segment Strategy / Outcomes TOP LINE FOCUS Market research

Product / experience Launch

Awareness Campaign Planning (Domestic, national, international)

Group based Distribution / supplier relationship building

Seasonal Marketing / Sales Programs

MICE Regional Tourism Convention Bureau relationships and membership

MICE Trade shows

Sales Calls

Identify opportunities

Set targets

EDUCATION

Develop Curriculum Linked Education Programs

Coordinate/Implement communicate educational component to Primary, secondary and tertiary schools and throughout distribution

Email/database communication to Schools and learning institutions (collateral linked to website/s)

FIT Market Increase online DIRECT bookings

Travel Agents sales plan development

VFR Campaigns

LOCAL AWARENESS CAMPAIGN Promotions

Local Events

Advertising

Local Businesses

ACCOMMODATION SALES PLANS Targets set

‘How to’ relationship building

Yearly planner

Overall strategy

GROUP SERIES Overall understanding of segment

Design and Implementation of targeted marketing plan

Trade Show representation

Implement Strategies to win Business

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Market Segment Strategy / Outcomes IBO/WHOLESALE IBO Sales Call plan

Hosting Famils in this segment

BACKPACKERS Increase preferred status and supply levels

Secure Backpacker Supply

Rate setting

Hosting famil’s in this segment

CRUISE Develop innovative programs to win Cruise business

Coordinate Collateral to boost on board Selling

WEBSITE Monthly Newsletter

Maintain Daily Website updates

Training for edit, upload, and update

INTERNATIONAL Sales Calls planning

Retaining Business levels/Supply

Quote responding, program development

Relationships building

Database creation

Leveraging trade shows

COLLATERAL Brochure design and distribution

Product Portfolio and Trade Collateral

Education Collateral design and distribute

Cruise Marketing collateral

PUBLISHING PROJECTS ( if applicable) Ensure up to date/Read developments within the Project arena

REPORTS/MEETINGS AND COMMUNICATION Weekly Planning meetings

Team communication

Focused targets

WEBSITE DEVELOPMENT & MARKETING Design webpage

Coordinate online marketing strategy

Taking advantage of online social media

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OUR GLOBAL TEAM

“Building Tourism Success Together”…

Mike Tamaki - Director/Owner Location: Australia Mike Tamaki’s focus is on innovative ideas, with an overriding creative vision and inexhaustible energy to bring people and resources together on new projects. The latest project; storytellers, has taken him through the pacific Islands, Australia, Canada, North America and Scotland developing Global Storytellers throughout the world. Mike “multi-tasks” the strategic management of Tamaki Heritage Group and has sat on and widely consulted for various industry Boards including the New Zealand Tourism Board, the Maori Subcommittee, the Tourism Industry Association of NZ, Aotearoa Maori Tourism Board and U.N.E.S.C.O. subcommittee to name a few. Mike was a New Zealand tourism award judge over four consecutive years. Mike is driven by a passion for telling our Maori stories in a ways that are compelling, original, dramatic, innovative and always distinct. He is vehemently opposed to duplication of product and is driven by a will to grow the pie – as opposed to fragmenting it further Mike is also a recipient of the Ernst and Young International Entrepreneur of the Year (1998) and Sir Paul Harris Fellow award in recognition of better understanding and friendly relations among peoples of the world. Mike is at heart a deeply spiritual and thought-provoking “tourism agent provocateur” and is passionate about profiling Indigenous tourism development opportunities and issues. Key Expertise

Project scoping and opportunity identification Start up, development of new tourism businesses Negotiation and networking Indigenous business development Government Advisory Presentations and keynote speaking both nationally and internationally on business start-up, challenges,

development and continual growth

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John Sereni – Experience and Commercial Development Location: USA Now based in Honolulu, Hawaii, John is one of the region’s leading tourism and experience development experts

particularly in cultural tourism. He has a masters degree in tourism marketing and has lead development programs

for Tourism Noosa, Tourism Sunshine Coast and Tourism Queensland; know as one of the leading and most creative

tourism agencies in the world.

John also chaired the Australian Regional Tourism Network for a number of years. As one of the lead organizations in

Australian tourism, he was involved in shaping the industry at a national level, most importantly, working to develop

Australia’s first national Destination Management framework.

John shaped his craft in management roles in Ski Resorts around the world focusing on shaping the snow experience

for participants. He has also managed the development of beach resorts wholly owned and operated by indigenous

Fijians.

The philosophy guiding his work is ensuring the matching of participant needs with experience delivery whilst

underpinning a sound commercial strategy.

Key Expertise Destination Design and Management Experience Development through market research Brand strategy development Concept development Government partnerships Gap Analysis

Paula Whetu Jones –Research, storytelling, editing, production Location: New Zealand Paula has been in television for 14 years working in all capacities of TV Production specializing now in directing. Her first directing role was for the highly acclaimed documentary Gang Girls (TV2) and since then has directed a number of social issue documentaries including Street Kids (TV3), Missing Out, (TV1) Mama Tere (TV1) Lost Boys (TV3). She has been working on the Maori TV series Tatai Hono for 5 years researching and directing. She also researched and directed the NZ component of Maori Televisions first co-production with Australia’s SBS, a series called Once Bitten, which was nominated in the AFI’s for best doco series 2009. She also has a feature film script in its 5rd draft with the NZ Film Commission.

TeHoripo Karaitiana

Location: New Zealand Te Horipo has strong leadership in Indigenous economic development, with a particular focus on governance and leadership of inter-generational organisational developments to achieve cultural, social and economic transformation. Over the past 22 years, Te Horipo has taken on a wide range of senior management and governance roles for Private and Government sectors, Many including restructuring and overseeing administration and Executive Directors as well as Directorships on various Boards including Electronics importation & distribution, Security, and Private Training Establishments (in the areas of Travel & Tourism, Security Technology & Personnel, Graphic Design, Multimedia & Web Design, English Language). With a strong commercial background h also holds a Masters of Business

9 Administration degree, post-graduate Diploma in Corporate Management and is a member of the Institute of Directors and has completed both the Company Directors and Chairing the Board courses. In addition to significant training in the last 24 years in leadership, strategic and business planning, employment law and process, marketing & branding. Key Expertise

Board Advisor Senior management and governance Private and Government sectors CEO, General Manager, Executive Director Executive Chair Economic Transformation initiative Masters of Business Administration degree Post-graduate Diploma Corporate Management Institute of Directors Leadership, strategic business planning, employment law and process, marketing & branding

Caroline Trapski –Finance Location: New Zealand Caroline is our financial manager. In addition to understanding day to day responsibilities; managing tax, accounting services, debtors and creditors etc, she also plays an important and proactive management role. Her ability to demystify complicated financial formulas, systems and financial structures is a huge translation support for startup companies. Her proven accuracy, speed and expertise working with the team to determine rate structures, budgeting and forecast models, to financial testing of marketing theories to reinventing reservations systems is a strongly practical skill for the team. A key part of her role over the past year has been integrating external financial management in to a highly efficient and effective internal financial model specifically for the tourism industry. Key Expertise

Financial management Financial modeling Accounts Payable and Receivable Forecasting and Budget support Payroll systems Human Resource Management, Contracts & Employment Law

Nadine Toetoe - Sales, Marketing, Website development Location: New Zealand Nadine holds a Bachelor or Management Studies Degree, with a double major in Marketing and Human Resources Management from Waikato University. Nadine has worked as National Sales Manager for the Tamaki Group since 2005. Previously, Nadine worked as the marketing manager for Hells Gate and Waiora Spa and prior to that was international marketing executive with Tourism Rotorua Marketing. Nadine has extensive relationships across the distribution chain, Maori operators / networks, other product and across segments, including FIT, cruise, group, backpacker, MICE included. She is also well connected within tourism both from a national and international capacity. Nadine has worked on the Maori Tourism RTO in Rotorua in a number of different capacities. Nadine is creative, focused and driven to win. She is innovative, high energy and unflappable –and has a huge capacity to manage multiple projects at a time. Nadine also has a natural ability and desire to work alongside colleagues in harmony, while developing successful formulas to hold the Tamaki Group distinct and unique in the eyes of target audiences. Key Expertise

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National Sales Manager Marketing Manager International Marketing Coordination Regional Tourism Marketing Management Maori In Tourism Board Member Distribution operators/networks Cruise, Backpacker and Group markets Sales planning and implementation New product launch, sales and promotions Regional Tourism Organization Education Program Designer Website technology design Online marketing and social communications

OUR PROJECTS - ADVISING AND CONSULTING

Dreamcatcher foundation Vancouver Canada Indigenous tourism focus / tourism business workshops

Aboriginal Council of Lethbridge Montreal Canada Cultural tourism focus / business workshop

Cree Youth Business Symposium Val-d'or, Montreal, Quebec Indigenous tourism development / business workshop

Camelot Cottages Mt Tamborine Business Overview / pricing model and Priority Action Plan

Department of Employment, Economic Development and Innovation Queensland Australia Tourism business overview / business scoping / tourism consultancy

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Kulwin Paradise Dreaming Queensland Australia Initial Business Assessment and Priority Action Plan

O’Reilly’s Vineyard and Winery Gold Coast Australia Opportunity assessment

Yuggera Yugimbir Nugi Queensland Australia Business and Marketing strategy

Manukua City Council - Telstra Clear Pacific

Waitomo Caves

Ngati Manuwa

Cree Nation Youth Council (CNYC) Val-D’Or, Quebec, Canada

Dreamcatcher Charitable Foundation Lethbridge Alberta Canada

Tahiti Tourism

Tourism Board of French Polynesia

Cook Island Tourism Organisations

Fiji Tourism Board

Brewarrina Economic -Tourism development NSW

Aboriginal Economic Development Strategies Banff Canada

Auckland University of Technology

Camelot Cottages Tamborine Mountain QLD

Canungra Yuggera Yugimbir Nugi Queensland

Kulwin Paradise Dreaming Gold Coast QLD

Deedi Gold Coast QLD

OUR AWARDS ACKNOWLEDGMENTS ACCOLADES

Christchurch Heritage Award

Golden Backpacker Awards (Australasian best Indigenous award)

Supreme Tourism Award

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Ernst Young Entrepreneur of the year award

Prestigious NZ tourism award for heritage and culture (4x)

NZTB Maori Tourism Award (1999)

Award of Distinction for Contribution to New Zealand Tourism

Recipient of the Sir Paul Harris Award, a global award acknowledgment of appreciation for his contribution

to humanitarian and great understanding of cultures.

B.O.P best practise Business Award

Recipient for British Airways International Tourism Awards

OUR FEES QUOTES AND PRICING As at March 2012

NO SET FEES: Due to the complexity of tourism consulting, we charge by the project, not by the day or hour. This

helps protect you from unscrupulous consultants who might over bill you, bill you for work not done, or work very

slowly in order to inflate the bill.

ALL-INCLUSIVE PRICING: We prefer the all-inclusive approach: we and you discuss your needs, and we agree upon

one set fee for the work or project. A letter of agreement is then drawn up, stating what you want, what we'll do and

by when, and the payment process and final cost. No surprises for you or us at billing time.

ESTIMATES: However, we know that you want some kind of an idea what things might cost you, so here are some

ball park estimates for specific services.

Tourism Training Workshops

Past projects have averaged about $1,000 per day of training, plus cost of training materials of approximately $30

per person, plus travel expenses for great distances

Tourism Business planning, scoping, projection, marketing

No set fee

We discuss your needs, and then agree upon time frame and one all-inclusive fee.

Based on past experience, to complete a business plan for a small tourist operation takes about 5 to 7 full working

days and costs about $4,000

On average hourly fees are between $70 - $100 per hour

* All quotes in Australian dollars

For further inquiries, quotes and scoping exercise contact;

Mike Tamaki Global Storytellers ABN: 362 826 830 64 mike@globalstorytellers.com Mobile: +61 4 1959 5093 Ph.: +61 7 5530 8064 Fax: +61 7 5530 8064 www.globalstorytellers.com

13 John Sereni johnnysereni@gmail.com Mobile: +1 808 321 2860 www.globalstorytellers.com

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www.globalstoryconsultancy.com