[Global HR Forum 2014] Social Network and Paradigm Changes in Recruiting

Social Network & Paradigm Changes in Recruiting

Gordon Zeilstra

VP Product Strategy, SAP HR Asia

2 SuccessFactors Proprietary and Confidential © 2014 SuccessFactors, An SAP Company. All rights reserved.

@votegord

This War is Changing

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HR is Facing Unprecedented Levels of Change…

An emerging middle class growing to 5

billion

1.7 billion people in

social networks

15 billion Web-

enabled devices

Data doubling every 18 months

New, disruptive business models

Changing workforce

demographics

75%+ of new enterprise IT

spend

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The War For The Talent Network


… but one

thing has

stayed

constant

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@votegord


How we manage jobs internally…

Wait For

Approvals

New Job Posting

Pay To Advertise

Job

Wait For Candidate Response

Wait for Interview Setup &

Response

Wait for Offers &

Approvals

Fill Position

• Start Process From Scratch • Post On Career Site

• Post to SaramIn, Incruite • Post to Social Networks

• Candidates Apply Via Job Boards

• Apply Thru Recruiting System • 92% Who View

Don’t Apply

• Close Position • Discard/Archive

Unselected Candidates (1 Time Use)

• Start Process Over Again

No Candidates?

Still No Candidates?

• Buy More Job Boards • Manual Sourcing • Increase Employee Referrals

• Call Staffing Firm • Pay Placement Fees

Start Over Again

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What we ask of candidates


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The central problem in recruiting is not to screen out and dismiss unsuitable candidates.

© 2011 SAP AG. All rights reserved. 13

Current Model

Candidates

Shortlist

Interviews

Offers

Hires

13

100 Candidates

10 Hires


The Central Problem in Recruiting is this….

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Brian Acton

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@votegord @votegord


@votegord @votegord

$19 billion USD


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Big Idea

Any employer’s recruiting

priority is to get great people

into the talent pipeline and

keep them there.

[engaging job-seekers rather than intimidating

and repelling them would be a good start]


What is your addressable market?


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What is your addressable market?

1.Actives

2.Active Grad/Uni

3.Non-lookers that need to be asked

4.Non-lookers that require a relationship


How do you “organise” people in your life?


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How Do You “Organise” Your Social Networks?


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Weak Ties


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Weak Ties vs Highly Trusted

• Weak Ties play a crucial role in our ability to communicate with the outside world

• Our close friends can offer us little help in finding a job, or in finding a candidate because they move in the same circles we do and are inevitably exposed to the same information

• To get new information, we have to activate our weak ties.


Filling Open Positions

Selecting High Performing Candidates

Building Talent Pools

Forecasting Future Talent Needs &

Maintaining Talent Pipelines

Driving Business Results

How Can Organisations Transition


New Model

Manager

External

Team

Internal

29

4 Hires

25 Talent Community Members

The opportunity to move forward,

to earn attention and trust, and

curiosity and conversation

SNS can be the important shift:


Build Relationships with a Talent Community

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 32

Better Talent Community Development

Search

Engines

Social

Networks

Head

Hunters

Job

Boards

Sourcing

&

Recruitin

g

Career

Site

Your Career

Portal

Talent

Communit

y ATS

Jobs

Private Supply Chain of Talent


ON A TYPICAL CAREER SITE…

ONLY

8% of visitors will

begin the apply process

ONLY

1/2 of those will

actually finish the application

process

&

BIG IDEA

Make Your Career

Site All About the

Candidate


Who you have

relationships with

Jobs

Interactive

Where you live


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Sourcing

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Sourcing

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Measure Everything

Recruiting Platform

Search

Campaigns

Referrals Events Mobile Internal

Job Sites Sourcing Career Site

Recruiting Metrics

• Brand/Visitor

Traffic

• Campaigns/

Activity

• Converts/Captures

• Cost Per

Apply/Hire

• Time To

Fill/Quality

• Key Perf

Indicators

Social


Smart Hiring

Time To Fill

Cost Per Hire

Quality of Hire

Source of Hire

Applicant

Satisfaction

ASK BETTER QUESTIONS GET BETTER ANSWERS!

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…The War For The Network

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Thank you!

[Global HR Forum 2014] Social Network and Paradigm Changes in Recruiting

Recruiting & HR

Transcript of [Global HR Forum 2014] Social Network and Paradigm Changes in Recruiting