Art and Design in the Era of Creative Economy

Alberto Bonisoli Seoul, November 3rd, 2011

Aim of the Presentation:

To propose ideas about how Art and Design Education is answering to the

challenges of Creative Economy,

from a Design School perspective.

Art and Design in the Era of Creative Economy

The development of Creative Economy is a global trend that may have different meanings:

The contribution to GDP of Creative Industries is increasing, in particular in developed economies

Several developing countries are promoting Design as a strategic tool to add value to their products

Creativity and Innovation are considered key managerial competencies to be enhanced within organisations.

Creative Economy: a global perspective

Domus Academy, established in 1982, in Milan, Italy

11 one-year Master Programs in Design, Fashion, Architecture and Business

International student body: 300 students, 10% Italians

Professional Designers as Faculty

Project-based educational model

Companies involved within the learning process

From 2009 it is part of Laureate International Universities

A Design School Perspective

From a Design School perspective, projects with companies are testing fields for future

designers

In a partnership with a Design School, Companies are mainly looking for:

Ideas and Concepts

Graduates and Talents

Visibility and Access to Networks

The Design School – Companies Relationship

More Education in Design

Vocational Institutions upgrade to University status

Humanities added to Design Bachelor Degrees

Development of Post Graduate Design Programmes, also in fields as Graphic, Web and Media Design

How Design Education is changing?

The future of Product Design

An increasing demand for a multi and inter disciplinary approach to design

A more versatile designer, able to work in different areas, as the design of products, packaging, interiors,

temporary spaces, etc….?

How Design Education is changing?

Not only Fashion Designers

The Fashion System is highly competitive and continuously evolving, generating the need for new

and changing professions

Fashion Designers need to deal with other design fields, as video making, web and interaction design

How Design Education is changing?

Is Design going to change Business Education?

Design Schools offer programs matching Design and Business

Business Schools integrate Design in the curricula to differentiate their portfolio of management degrees

How Design Education is changing?

We have to get used to an increasing importance of Creative Economy

Art and Design can contribute to find solutions to future challenges

Design Education is globally growing and adapts its structure and programmes to the needs of rapidly

evolving professions

Companies and Schools have a mutual interest to work together

Conclusions

THANK YOU

alberto.bonisoli@domusacademy.it