Global Global Standards Standards Strategy Strategy and Educationand Education

Global Global Standards Standards Strategy Strategy and Educationand Education

Prof. Young Kyun Kim

Scientific DirectorAddis Ababa Institute of TechnologyEthiopiayoungkyunkim@aait.edu.et

October 8-9, 2012

ITU-GISFI-DS-CTIF

Standards Education Workshop

Aalborg, Denmark

Contents

Global Standards Driving Force

Future ICT Vision

Global Standards Progress

Global Standards Strategy

Discussions

2/26

Global Standards Driving ForceGlobal Standards Driving Force

Standard: Success Factors of Emerging Standard: Success Factors of Emerging BusinessBusiness– Global MarketGlobal Market– Technology TrendTechnology Trend– Business StrategyBusiness Strategy– Future Future

ApplicationsApplicationsApplicationsApplications

Technology Technology Technology Technology

StandardizationStandardizationStandardizationStandardization

Strategic AllianceStrategic AllianceStrategic AllianceStrategic Alliance

3/26

4/25

Concept and Form of Standards Concept and Form of Standards

Concept of Standard

- Mandatory or Optional Rules for physical,

functional and electrical compatibility and

interoperability of equipments

Form of Standards

- De jure standards – International StandardsDeveloped through formal Global Standards

Organizations (ISO, ITU, IEEE)

- De facto standards - Forum (or Consortium) Standards (3GPP/2, IETF, WiMAX Forum,..)

Widely used in the real market, same effect as formal global standards

Importance of Global StandardsImportance of Global Standards

Global Technology Leadership – Brand Image

Technology Innovation for Industry Growth

Strategy for Global Market Creation

Low Cost Products for Users’ Convenience

Secure interoperability among Products

Speedy Products Development the same cycle as Standards Development

Profit to Business with Better IPR Position

5/26

Future IT VisionFuture IT Vision

6/26

7/26

Golden Triangle & Growth Engines

Golden Triangle

Industry

Globalization

Innova-tion

Young Leaders

Growth Engines

Converged Industry

Education/Content

Creation

Standard

(Prof. BG Lee, IEEE ComSoc President)

IT Trends

3G WiMAX

4GPSTN

WiFi Wired BB

Network Convergence

Device ConvergenceService Convergence

BroadcastingMobile

Fixed

Business Domain

MeltdownPartner or Competitor

Not Clear

Paradigm Shift

in Value Creation

8/26

Mobile/Wireless Device

ConnectivityWLAN/BT

Wellness HealthInformation NG PC/PDA

Entertainment DMB / IPTV / MP3

Game 3D RT Game

UCCWeb 2.0 & Blog

CommunicationVideo Phone/ DiCa / Camcorder

Smart PhoneSmart PhoneWellnessm-Commerce

LBSPersonal Hub

9/26

What is M2M?

10/26

The WWRF Vision 2017

11/26

7 trillion wireless devices serving 7 billion people

by 2017

All people will be served with wireless devicesAffordable to purchase and operateCalm computing: technology invisible to usersMachine to machine communications

–Sensors and tags: e.g. in transport and weather systems, infrastructure, to provide ambient intelligence and context sensitivity

All devices are part of the (mobile) internet

Global Standards ProgressGlobal Standards Progress

12/26

Global Standard Organizations

ITUISO IEC

Others(e.g., IETF...)3GPP23GPP

Standards Development Organizations (SDOs)

Marketing Organizations

ARIB CCSA

ETSI

TTA TIA ANSI

WiMAX

Forum

GSM Assoc.

GSM AllianceUMTS Forum

CDG OTHERS

Technology Proponents

OMA

IEEE

OMTP

APT

Global

Regional

National

Global level

Regional level

National

level

13/26

APT Wireless Forum 5th Macao Meeting

© SAMSUNG Electronics Co., Ltd.14/26

Standards toward IMT-Advanced

Mobility

HighSpeed

LowSpeed

802.11b

CDMA2000 EV-DO/DV

W-CDMA/HSDPA

2.4 GHzWLAN

802.11a/g

CDMA/GSM/TDMA

New Disruptive Technologies

High speedWLAN

MediumSpeed

802.1616m

5 GHz WLAN

Bluetooth

1995 2000 2005

<100 Mbps~ 14.4 kbps <50 Mbps384 kbps144 kbps

AMPSETACSJTACSNMT

PANData Rates

2010+

1G( Analog )

2G( Digital )

3G

3G+

Path1Path1

Pat

h3

Pat

h3

802.11

IMT-IMT-AdvancedAdvanced

(4G)(4G)

Pat

h2P

ath2LTE,-Adv.

15/26

IMT-Advanced Standards: Role of ITU

3GPP

LTE-Adv3GPP

LTE-Adv

IEEE 802.16

WMAN-Adv.IEEE 802.16

WMAN-Adv.

Role of ITU-R

•Basic Principles &

•Requirements for

4G standards

•Spectrum!

Role of ITU-R

•Basic Principles &

•Requirements for

4G standards

•Spectrum!

WRC 12

SpectrumWRC 12

Spectrum

New Disruptive

TechnologiesNew Disruptive

Technologies

EvolutionEvolution

Revolu

tion

Revolu

tion

Global 4G

StandardsGlobal 4G

Standards

Open To

Any Technologies

Make them together!Make them together!

16/26

Global Standards Strategy Global Standards Strategy

17/26

Standards Strategy (1/2)

Occupy market shares through the technology alliances

Rapid feedbackof global Standards movement

Obtain IPRs & core technologies

Forecast technology trendsbased on Market trends & users’ demands

Tech. Alliances Tech. Alliances with overseas with overseas

leading leading companiescompanies

Support core tech. Support core tech. R&DR&D

SupportSupportProducts Products

DevelopmentDevelopment

Tech. MarketingTech. Marketing& Strategy& Strategy

StandardsStandards& Research& Research

18/26

Standards Strategy (2/2) Standards Strategy (2/2)

Applying the Principle in Business

- Balancing general pubic interest in Global Standards and Inventor’s Rights to reap Competitive Benefits

Actively Participate in Global Standards Efforts

- Dedicated Standards & Research Team for Superior Technologies and Framework proposals

- Participate in both de jure (ITU, IEEE) and de facto standards (3GPP/2, WiMAX)

Offer Licenses on FRAND terms (e.g., industry-wide accepted standard royalties)

19/26

Technology Leadership World 1st Development and Commercialization

1996 2000 2002 2003

World 1World 1stst CDMA IS-95 Commercial Launch

World 1World 1stst CDMA2000 1X Commercial Launch

World 1World 1stst CDMA2000 1xEV-DOCommercial Launch

World 1World 1stst WCDMA R4 Commercial Launch

HSDPA ModemDeveloped

HSDPA SystemDeployment

World 1World 1stst CDMA 1xEV-DVDeveloped

2005 2006

E-DCH/HSUPA Commercial System

World 1stWorld 1st CDMA2000 1xEV-DO Rev. A

Commercial Launch

World 1World 1stst Handset-based HSDPA

Commercial Launch

World 1stWorld 1st

Mobile WiMAX (802.16e)

Commercial Launch

World 1st

LTE-Adv. and 802.16m Development

2004

20/26

21/25

Global 4G Forum

4G Global Strategy & New Air Interface Technology

Revolution of Radio Access & Key Technologies for 4G

Revolution of Radio Access & Key Technologies for 4G

Migration Path towards 4G Networks

2008 Explore Standard and Technology for 4G Realization

Explore Standard and Technology for 4G Realization

2006

2005

2004

Strategic Global Forum to Discuss 4G services, enabling technologies and Regulatory Issues

Service Requirements & Spectrum for 4G Service Requirements & Spectrum for 4G2007

Global Standards Leadership

Global standards leaderships in wireless

communication (Top-tier in 3GPP and IEEE 802.16)

– Past 10 yrs, a consistent & strong support from CEO

– GSR team has been stable and grown steadily (150 global)

– Total 20 chairs and vice-chairs in ITU, 3GPP, IEEE and OMA

– Major contributor in 3GPP LTE and IEEE 802.16m standards

– Strategic standards coop. with major operators and vendors

22/26

Mid-Term Standards Research

`07~`10

• Lead IMT-Adv. Standards

Device Appli. Standards

(OMA, OMTP, M-BCAST)

•Ambient & Ubiquitous N/W Standards•Beyond IMT• Machine-to-machine • U-health• cloud Computing• Smart Grids• Green ICT

• M-WiMAX & IMT-

Adv. Support

• Lead Device Appli. &

Biz Support

(Bcast, OMA)

• Connectivity Standards

• (VLC, NFC, BAN)

Mobile Comm. Standards

Mobile App.Standards

Convergence& N/W Standards

`10~`12 `12 ~

23/26

M2M: Connectivity into CE Devices

24/26

M2M: Connectivity into M2M Devices

25/26

DiscussionsComing 5 Yrs are important for global

standards & future ICT Research !

1. Recommend ICT industry to keep standards control tower for coherent standards strategy development

2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research

3. Now is the time for academia to work together for global communication and convergence N/W research !

DiscussionsComing 5 Yrs are important for global

standards & future ICT Research !

1. Recommend ICT industry to keep standards control tower for coherent standards strategy development

2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research

3. Now is the time for academia to work together for global communication and convergence N/W research !

26/26

Thank you !Thank you !youngkyunkim@gmail.comyoungkyunkim@gmail.com

youngkyunkim@aait.edu.et