Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data...
-
Upload
truongkien -
Category
Documents
-
view
219 -
download
2
Transcript of Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data...
![Page 1: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/1.jpg)
1 © GfK 2016 | Home improvement
Home improvement Global GfK survey
August 2016
![Page 2: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/2.jpg)
2 © GfK 2016 | Home improvement
Global GfK survey: Home improvement
*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.
Country results - Mexico
Methodology
Global results
1
2
3
![Page 3: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/3.jpg)
3 © GfK 2016 | Home improvement
Methodology
![Page 4: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/4.jpg)
4 © GfK 2016 | Home improvement
Countries covered, methodology and sample size
GfK interviewed more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Australia (online/n=1000)
Belgium (online/n=1012)
Brazil (online/n=1512)
Canada (online/n=1012)
China (online/n=1501)
Czech Republic (online/n=1003)
France (online/n=1517)
Germany (online/n=1511)
Hong Kong (online/n=1003)
Italy (online/n=1521)
Japan (online/n=1533)
Mexico (online/n=1029)
Netherlands (online/n=1001)
Poland (online/n=1005)
Russia (online/n=1514)
South Korea (online/n=1000)
Spain (online/n=1534)
Sweden (online/n=1000)
Turkey (online/n=831)
UK (online/n=1501)
USA (online/n=1536)
![Page 5: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/5.jpg)
5 © GfK 2016 | Home improvement
Question
Which of these aspects of your home would you most like to change or improve, if you could?
Select all that apply
The overall size and layout/dimensions
The interior décor or design
The furniture
The storage space
How well organized your home is
The usual level of cleanliness
The household appliances
The entertainment equipment
Your garden, yard, patio or other outdoor area
None of the above
![Page 6: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/6.jpg)
6 © GfK 2016 | Home improvement
Global results
![Page 7: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/7.jpg)
7 © GfK 2016 | Home improvement
When it comes to what aspect of their home people would most like to improve, most
popular among the online population across 22 countries are the interior décor or design
(39 percent), the overall size or layout (38 percent), and the furniture (35 percent).
Most popular amongst women are interior décor (43 percent), furniture (40 percent) and
the overall size and layout (39 percent).
Most popular amongst men are the overall size and layout (37 percent), household
appliances (35 percent) and the interior décor (35 percent).
Internationally, significantly more men than women are interested in improving their home’s
entertainment equipment – with three out of ten men (30 percent) selecting this, compared
to just under two out of ten women (19 percent).
Highlights
![Page 8: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/8.jpg)
8 © GfK 2016 | Home improvement
Aspects people would like to change or improve in their home if they could
Average across all 22 countries
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
39% 38% 35% 32% 31%
31% 31% 28% 25% 9%
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
![Page 9: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/9.jpg)
9 © GfK 2016 | Home improvement
Aspects people would like to change or improve in their home if they could
Average across all 22 countries by gender
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
43% 39% 19% 33% 34% 29% 31% 35% 9%
35% 37% 30% 31% 29% 29% 35% 26% 28% 9%
40%
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 10: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/10.jpg)
10 © GfK 2016 | Home improvement
15-19 years
20-29 years
30-39 years
40-49 years
50-59 years
60+ years
Aspects people would like to change or improve in their home if they could
Average across all 22 countries by age groups
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
41% 39% 38% 34% 32% 32% 31% 29% 28% 8%
45% 39% 37% 35% 33% 31% 31% 30% 29% 6%
41% 40% 38% 36% 33% 33% 33% 25% 25% 7%
39% 38% 35% 31% 31% 30% 30% 28% 19% 9%
34% 34% 32% 32% 30% 29% 29% 29% 16% 13%
32% 30% 29% 27% 27% 26% 26% 22% 19% 10%
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 11: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/11.jpg)
11 © GfK 2016 | Home improvement
Aspects people would like to change or improve in their home if they could
Top 5 countries per aspect
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 12: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/12.jpg)
12 © GfK 2016 | Home improvement
Country results – Mexico
![Page 13: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/13.jpg)
13 © GfK 2016 | Home improvement
When it comes to what aspect of their home people would most like to improve, most
popular among the online population in Mexico are furniture (48 percent), the interior décor
or design (47 percent), and the storage space together with the overall size or layout (44
percent).
Most popular amongst women are interior décor (55 percent), furniture (51 percent) and
storage space (50 percent).
Most popular amongst men are furniture (45 percent), the overall size and layout (43
percent), and the garden/yadr/patio/outdoor area (41 percent).
The amount of people in Mexico interested in improving any aspect of their home
compared to global results is on average 20 percent higher.
Highlights - Mexico
![Page 14: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/14.jpg)
14 © GfK 2016 | Home improvement
32%
Aspects people would like to change or improve in their home if they could
Average in Mexico
47% 44% 48%
33%
44%
32%
43%
30% 4%
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 15: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/15.jpg)
15 © GfK 2016 | Home improvement
Aspects people would like to change or improve in their home if they could
Average in Mexico by gender
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
55% 45% 25% 36% 34% 34% 45% 50% 3%
40% 43% 34% 45% 29% 30% 33% 41% 39% 5%
51%
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 16: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/16.jpg)
16 © GfK 2016 | Home improvement
15-19 years
20-29 years
30-39 years
40-49 years
50-59 years
60+ years
Aspects people would like to change or improve in their home if they could
Average in Mexico by age groups
Furniture
Storage
space
Overall size and
layout/dimensions
Interior décor
or design
Garden, yard, patio
or other outdoor area
None of the
above
How well organized
the home is
Usual level
of cleanliness
Household
appliances
Entertainment
equipment
56% 52% 39% 48% 36% 40% 43% 41% 43% 5%
43% 39% 45% 34% 31% 37% 30% 29% 43% 2%
46% 41% 52% 28% 47% 37% 30% 40% 28% 1%
46% 54% 50% 31% 30% 55% 32% 46% 26% 4%
49% 40% 49% 46% 27% 46% 30% 31% 22% 6%
46% 47% 29% 31% 37% 21% 42% 23% 14% 16%
Source: GfK survey among 25,000+ Internet users (ages 15+) in 22 countries – multiple answers possible – rounded
![Page 17: Global GfK survey Home improvement · PDF fileGlobal GfK survey: Home improvement ... The data have been weighted to reflect the demographic composition of the online population ...](https://reader031.fdocuments.in/reader031/viewer/2022030410/5a9d3ba27f8b9a032a8cf720/html5/thumbnails/17.jpg)
17 © GfK 2016 | Home improvement
For more information please contact