Global Feed Premix Market 2014 - 2020

GLOBALFEED PREMIXMARKET

Market Shares, Forecasts& Trends

2014 - 2020

mordorintelligence.com

TABLE OF CONTENTS

1 INTRODUCTION ............................................................................................................................................1

1.1 METHODOLOGY ..........................................................................................................................1

1.2 DEFINITION OF THE MARKET ....................................................................................................2

2 EXECUTIVE SUMMARY ................................................................................................................................4

3. MARKET OVERVIEW ....................................................................................................................................6

3.1 COMPOUND FEED INDUSTRY TREND ...................................................................................................6

3.2 LIVESTOCK INDUSTRY TREND .............................................................................................................7

3.3 MEAT INDUSTRY TREND ......................................................................................................................8

3.3.1 BOVINE MEAT ................................................................................................................................8

3.3.2 PIG MEAT .......................................................................................................................................8

3.3.3 POULTRY MEAT .............................................................................................................................9

3.4 THRESHOLD MATTER OF THE INDUSTRY ............................................................................................9

3.4.1 USE OF ANTIBIOTICS .....................................................................................................................9

3.5 FACTORS AFFECTING THE MARKET ................................................................................................. 10

3.5.1.DRIVERS ..................................................................................................................................... 10

3.5.2. RESTRAINTS ...............................................................................................................................14

3.5.3 OPPORTUNITIES ..........................................................................................................................16

3.6 PORTERS ANALYSIS ...........................................................................................................................17

3.6.1 BARGAINING POWER OF BUYERS ...............................................................................................17

3.6.2 BARGAINING POWER OF SUPPLIERS .........................................................................................17

3.6.3 DEGREE OF COMPETITION ..........................................................................................................18

3.6.4 THREAT OF NEW ENTRANTS ......................................................................................................18

3.6.5 THREAT OF SUBSTITUTES ..........................................................................................................19

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3.7 GLOBAL REGULATORY ENVIRONMENT-IMPACT ANALYSIS ..............................................................19

3.7.1 NORTH AMERICA .........................................................................................................................19

3.7.2 EUROPE ...................................................................................................................................... 20

3.7.3 ASIA .............................................................................................................................................21

4. FEED PREMIX MARKET, BY INGREDIENTS ...............................................................................................22

4.1 INTRODUCTION ...................................................................................................................................22

4.2 ANTIBIOTICS .......................................................................................................................................25

4.3 VITAMINS ............................................................................................................................................27

4.4 ANTIOXIDANTS ...................................................................................................................................28

4.5 AMINO ACIDS ..................................................................................................................................... 30

4.6 MINERALS ...........................................................................................................................................31

4.7 OTHERS ..............................................................................................................................................33

5. FEED PREMIX MARKET, BY ANIMAL TYPE ...............................................................................................35

5.1 INTRODUCTION ...................................................................................................................................35

5.2 RUMINANT ..........................................................................................................................................37

5.3 POULTRY ............................................................................................................................................38

5.4 SWINE ................................................................................................................................................ 40

5.5 AQUACULTURE ...................................................................................................................................42

5.6 OTHERS ..............................................................................................................................................43

6. FEED PREMIX MARKET, BY GEOGRAPHY.................................................................................................46

6.1 INTRODUCTION ...................................................................................................................................46

6.2 NORTH AMERICA ................................................................................................................................48

6.2.1 U.S. ..............................................................................................................................................49

6.2.2 CANADA .......................................................................................................................................51

6.2.3 MEXICO ........................................................................................................................................54

6.2.4 OTHERS .......................................................................................................................................56

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6.3 EUROPE ...............................................................................................................................................58

6.3.1 SPAIN ......................................................................................................................................... 60

6.3.2 U.K. ..............................................................................................................................................62

6.3.3 FRANCE .......................................................................................................................................65

6.3.4 GERMANY ....................................................................................................................................67

6.3.5 RUSSIA ....................................................................................................................................... 70

6.3.6 ITALY ...........................................................................................................................................72

6.3.7 OTHERS .......................................................................................................................................74

6.4 ASIA-PACIFIC ......................................................................................................................................76

6.4.1 CHINA ..........................................................................................................................................78

6.4.2 INDIA ........................................................................................................................................... 80

6.4.3 JAPAN .........................................................................................................................................83

6.4.4 THAILAND ....................................................................................................................................85

6.4.5 VIETNAM ......................................................................................................................................87

6.4.6 AUSTRALIA ..................................................................................................................................89

6.4.7 OTHERS .......................................................................................................................................92

6.5 SOUTH AMERICA ................................................................................................................................94

6.5.1 BRAZIL .........................................................................................................................................95

6.5.2 ARGENTINA .................................................................................................................................98

6.5.3 OTHERS .................................................................................................................................... 100

6.6 AFRICA ............................................................................................................................................. 102

6.7 SOUTH AFRICA ................................................................................................................................ 104

6.7.1 EGYPT ....................................................................................................................................... 106

6.7.2 OTHERS .................................................................................................................................... 108

7. COMPETITIVE LANDSCAPE .................................................................................................................... 112

7.1 INTRODUCTION ................................................................................................................................ 112

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7.2 MOST ACTIVE 5 COMPANIES BY MARKET STRATEGIES ................................................................ 114

7.3 FEED PREMIX MARKET SHARE ANALYSIS - 2013 .......................................................................... 115

8 COMPANY PROFILES .............................................................................................................................. 116

8.1 Godrej Agrovet ................................................................................................................................. 116

8.2 Land O Lakes Feed ........................................................................................................................... 117

8.3 DBN Group ....................................................................................................................................... 119

8.4 ForFarmers B.V. ............................................................................................................................... 122

8.5 DLG Group ........................................................................................................................................ 123

8.6 DSM NV (The Netherlands) .............................................................................................................. 128

8.7 Nippai ............................................................................................................................................... 135

8.8 De Heus ............................................................................................................................................ 136

8.9 Lallemand Animal Nutrition ............................................................................................................. 138

8.10 Biomin ............................................................................................................................................ 140

8.11 InVivo NSA ..................................................................................................................................... 142

8.12 BEC Feed Solutions ....................................................................................................................... 144

8.13 Nutreco NV .................................................................................................................................... 146

8.14 Cargill Inc. ...................................................................................................................................... 152

8.15 Archer Daniels Midland .................................................................................................................. 155

8.16 Charoen Pokphand ........................................................................................................................ 158

8.17 Continental Grain Company ........................................................................................................... 161

8.18 Kent Feeds ..................................................................................................................................... 162

9. DISCLAIMER ........................................................................................................................................... 165

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Global Feed Premix Market | Sample 8 | Mordor Intelligence

3. MARKET OVERVIEW

3.3 MEAT INDUSTRY TREND

Despite high meat prices, prospects for growth of meat and milk products slowed down due to high feed

costs and market uncertainty as a result of volatility in agriculture market. In 2012, high feed cost and

weak consumption reduced the profits of meat producers. As a result producers who planned for year of

expansion have been scrambling to rebalance livestock supplies. Against this backdrop, global meat

output is expected to grow by 1.5% in 2014, to 312.1 million tonnes. The expansion of the industry is

anticipated to be slowing down in the developing countries, as more industrialized operations in the

developed countries have reduced spending in response to escalating costs and lacklustre consumption

prospects.

3.3.1 BOVINE MEAT

Low cattle numbers in developed countries, high feed prices and reduced industry profitability are

leading to stagnating global beef production. The downsizing of the US herd, initiated in 2008, has

pushed cattle numbers to a 60 year low. Similarly, lingering drought problems are depressing slaughter

weights and output in the Russian Federation, Ukraine and Mexico. Lower government support to beef

sector and increasing demand for milk products resulting in less supply of dairy animals for slaughter

has resulted in less beef output in EU. New Zealand and Australia are expected to witness a modest

growth rate due to favourable weather, excellent pasture and abundant forages. The number of cattle

and slaughter has been rising since the past five years in South America particularly in Argentina, Brazil,

Paraguay and Uruguay. Due to the increased processing operations the production of beef has

increased in India and Vietnam. Beef production is estimated to slow down in China in next five years

due to labor shortages and high production costs.

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3.5 FACTORS AFFECTING THE MARKET

3.5.1. DRIVERS

The global feed premix market is driven mainly due to increasing consumption of compound feed and

feed additives across the globe. Growth in the industrial production of livestock and processed meat

industry are driving the demand for feed premixes. Other factors responsible for growth in the market

are population growth and increase in the income of middle class population in developing countries.

The flexibility to choose from numerous raw materials is also triggering the growth of the industry.

3 . 5 . 1 . 1 G R O W T H I N C O M P O U N D F E E D & A D D I T I V E S I N D U S T R Y

The global compound feed market revenue is estimated to grow at a CAGR of 1.5% from 2014 to 2020.

The industry is driven by factors such as increasing meat consumption across the globe and growth in

the processed meat industry due to increase in the income of middle class population in developing

countries. Demand for high quality compound feed from livestock industry due to increased industrial

production of meat and dairy products has elicited the growth in consumption of the compound feed

and feed additives. The raw materials used for compound feed production such as maize, barley,

soybean are used for human consumption and production of ethanol. In this scenario the feed industry

competes with the food industry for raw materials. This condition has generated the demand for

additives which are cost effective and enhances production. The home mixers and large farm owners

provide additives and their premixes to the livestock to ensure steady supply of high quality meat, dairy

and derived products. The large scale producers and meat manufacturers use the additive premixes to

ensure steady supply of nutrients to the animals, enhance production and performance. The global

animal feed additives industry is expected to grow at the CAGR of around 4% during 2014-2020. Thus

the rise in demand for feed additive is driving the market for feed premixes.

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3.5.2. RESTRAINTS

The main obstacle in the growth of feed premix market is the rising cost of important raw materials.

Another restraint is the regulatory structure of the animal feeds industry which restricts the use of

certain materials such as antibiotics which will enhance the productivity.

Impact of major restraints on global feed premix market

Driver 1 – 2 years 3 – 4 years 5 – 6 years

Rising cost of raw materials

High High Medium

Government regulations High Medium Medium

Source: Primary Interviews, Mordor Intelligence Analysis

3.5.2.1 Rising cost of raw materials

Availability of feed has become a critical issue for the industry. With the growing global population and

corresponding rise in the food shortage, the industry is facing severe pressure in procuring raw feed

such as maize, wheat, barley, etc. Feed acids, antioxidants, and vitamins are mainly extracted from

natural sources such as seeds, tree barks, and plant leaves. The rising cost of extraction from these

sources coupled with stringent regulations for waste bio-materials and waste water treatment have had

a limiting effect on the feed additives and feed premix market.

Locally grown and easily available plant sources such as maize, wheat, barley, soybean, etc. are used as

major sources of additives. These ingredients are used widely for human consumption as well as to

produce feeds. In the last 50 years, global population has grown at an alarming rate whereas the

production of agriculture has been declining gradually. Increased demand and steady supply along with

unpredictable weather has led to rise in the prices of secondary raw materials.

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The major concern for feed industry is severe pressure in procuring raw feed such as maize, wheat,

barley, etc and the rising prices of these major ingredients. Thus, the rising prices of feed raw materials

can adversely affect market growth, especially in the large, price sensitive Asian and Latin American

markets.

With the economic recovery, demand for maize and wheat in different industries such as biofuel

production, human food, and animal feed is going to increase. Prices are expected to soar due to an

increasing demand and will adversely affect the feed additives and premix market.

3.5.2.2 Regulatory Structure

Regulatory issues are the biggest constraints in the compound feed industry. Animal feed production

comes under feedstuff regulations in most countries. Regulatory framework is increasingly getting

stringent, such as in the year 2006 in EU and in 2009 in U.S., which banned the use of antibiotics as

growth promoters in animals. Europe had imposed a ban on the use of animal proteins in aquafeed.

Many countries including China, Thailand, and Vietnam that export fish to Europe and U.S. do not have

such regulations against antibiotics or animal proteins usage in animals or in feeds. Such disparities in

regulations have adverse effects on the global fish and aquafeed trade especially between developed

and developing economies. Producers of feed and feed additives are required to follow strict regulations

related to regional and national health and safety for their products approval in the developed nations.

This ultimately affects the cost of the final products. Such regulatory initiatives are posing challenges

for existing feed products and increasing the cost of new feeds development.

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4. FEED PREMIX MARKET, BY INGREDIENTS

4.1 INTRODUCTION

The global feed premix market is primarily dependent on the type of feed, the type of animal/livestock

and the regulatory structure in the market. The industry is witnessing favourable market trends such as

rising demand for high protein diets, especially in the developing economies of China and Brazil where

per capita income is also rising rapidly. The demand for feed additives and feed premix is also rising

because of increasing facilities for mass meat production.

Asia-Pacific and North America are the top two consumers of feed additives in the world, where Asia-

Pacific alone accounts for a 60% share of the global feed premix market. Asia-Pacific is the largest

market for feed premix consumption and it holds a lot more potential due to the large untapped and

unorganized livestock production sector, which still lacks awareness about the benefits of feed additive.

Asia-Pacific market is showing the fastest CAGR of 3.2% due to increasing per capita meat

consumption in the region and rising consumer awareness towards meat quality. North America is the

second largest consumer of feed additives with 29% market share.

Global Feed Premix market volume, by Ingredients, 2012 - 2020 ('000 Metric tons)

Ingredient 2012 2013 2014 2020 CAGR% (2014-2020)

Antibiotics XX 185.1 XX XX XX

Vitamins 1,526.1 XX XX XX XX

Antioxidants XX XX XX 689.2 XX

Amino Acids XX XX 575.2 XX XX

Minerals XX XX XX XX 3.0

Others XX XX XX XX XX

Total XX XX XX XX XX

Source: All About Feed Magazine, The poultry site, The fish site, Primary Interviews, IFIF

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5. FEED PREMIX MARKET, BY ANIMAL TYPE

5.2 RUMINANT

The continuously inflating raw materials cost has made feeding the ruminant a costly affair even for

small farmers who feed the ruminant with farm mixes. It is estimated that feed cost for cows and

buffalos is nearly 35% to 50% of the overall milk and meat produced. Thus farmers are looking for better

alternatives to improve and maintain growth of the animal by providing important nutrients such as

amino acids, minerals and vitamins. Ruminant livestock are the second largest consumers of feed

premix in the world and the market will get support from the globally increasing cattle meat production

and demand for high quality meat. More numbers of feed mills, compound feed manufacturers are

switching to feed premixes as the source of additives as it ensures uniform supply of desired nutrients

and enhanced feed productivity. Demand for feed premix in cattle meat production is expected to grow

stronger in developing nations such Brazil, China, and Mexico due to increasing consumption of meat &

milk products.

Ruminant: Feed Premix market Volume, by Region, 2012-2020 ('000 metric tons)

Region 2012 2013 2014 2020 CAGR% (2014-

2020)

North America XX 277.0 XX XX XX

Europe XX XX XX 310.6 XX

Asia-Pacific 360.6 XX XX XX XX

South America XX XX 106.5 XX XX

Africa XX XX XX XX 2.0



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Ruminants: Feed Premix market revenue, by Region, 2012-2020 ($Million)

Region 2012 2013 2014 2020 CAGR% (2014-

2020)

North America XX 360.9 XX XX XX

Europe 301.4 XX XX XX XX

Asia-Pacific XX XX XX XX 3.3

South America XX XX 142.3 XX XX

Africa XX XX XX 59.5 XX



The global ruminant compound feed market was worth $1,359.5 million in 2013 and is expected to

reach $1,684.9 million by 2020, with an expected CAGR of 3.1% from 2014 to 2020. The rising

awareness among the consumers about the health hazards of pork meat has slowed down the

consumption rate of cattle meat. However the demand for high quality meat & milk from processing

industry has created the demand for high quality efficient compound feed and additives generating the

market for feed premix especially in North America and Europe. Growth in Asia-Pacific is primarily

driven by the high levels of beef consumption in Islamic countries like Pakistan, UAE, and Iran.

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8. COMPANY PROFILES

8.6 DSM NV (The Netherlands)

OVERVIEW

Royal DSM is a global science-based company active in health, nutrition and materials. By connecting

its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity,

environmental progress and social advances to create sustainable value for all stakeholders

simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in

global markets such as food and dietary supplements, personal care, feed, medical devices, automotive,

paints, electrical and electronics, life protection, alternative energy and bio-based materials.

FINANCIALS

Net sales (total continuing operations) were $5824 million in 2014 as of 2013. The total net profit in

2013 was $345 million.

PRODUCTS AND SERVICES

Premix production is one of DSM's core businesses and the company has a long history of developing

quality feed essential for the healthy growth and physical well-being of animals. The premix will be

produced under the ROVIMIX® trademark to the highest Optimum Vitamin Nutrition standards and

products will include innovations such as the use of phytase for environmental protection during animal

production, beta-carotene for improved dairy cow productivity and ROVIMIX ®Hy-D for improved

performance of poultry and pigs.

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Category Product Description

Carotenoids

CAROPHYLL®

Carotenoids are vital antioxidants and vitamin A

precursors. Carotenoid additives allow producers to deliver

precisely-colored and pigmented food reliably and consistently.

ROVIMIX® ß-Carotene

A supplement of ß-Carotene which-

- Increases ovulation rates and heat expression

-Raises progesterone levels, which in turn reduces embryo

mortality rates

-Improves embryo quality

MaxiChick™

It is a specific and published patent solution to boost the

productivity of the breeder flock and to combat hen culling,

infertility, embryo mortality and low-quality chicks

Eubiotics

CRINA®

It contains essential oil components proven in trials to

increase gut microflora, stimulate the animal to produce

more digestive enzymes, and improve feed digestion.

CYLACTIN® Cyclatin improves animal

performance by-

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- Limiting the growth of harmful bacteria including E.coli,

Salmonella and Clostridia - Increasing numbers of lactic-

acid-producing bacteria - Reducing toxin levels in the

intestine - Synthesizing protective short-

chain fatty acids - Stimulating the protection of

the intestinal wall

VevoVitall®

It is an ultra-pure source of benzoic acid and is an excellent feed preservative. It reduces the activity of micro-organisms on

feed, and is particularly effective against fungi and yeasts.

ROVIMAX®

It is a fish feed product rich in free nucleotides- an effective

aqua feed supplement to improve the immune system and

health.

Vitamins ROVIMIX® E50

It is a vitamin E supplement and is shown to-

Reduce the intramammary infection rate at calving by up to

80%

Cut the duration of mastitis cases in infected cows by up to 50%, meaning a faster return to

production

Lower herd somatic cell counts

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Hy-D®

It is a specific vitamin D3 metabolite. Vitamin D3 is

essential for developing robust bones. It regulates the

absorption of calcium and phosphorus, which both play a

critical role in bone calcification.

Hy-D® is supplied as a spray-dried beadlet using DSM’s

patented technology. This gives a more uniform, better-flowing

product with outstanding mixing properties.

ROVIMIX® STAY-C® 35

It is a fish feed vitamin C supplement. Vitamin C is crucial in farmed fish. Fish are unable to synthesize vitamin C themselves,

so it must be obtained through their diets. Vitamin C is needed

for:

1) Growth and development

2) Reproduction

3) Wound healing

4) Resistance to disease andimmune system strength

Feed Enzymes RONOZYME® phytases

Phosphorus is an essential nutrient in livestock diets. It

affects growth, reproduction and feed use.

Much of the naturally occurring phosphorus in feed ingredients is unavailable to animals. With

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most plant phosphorus being excreted undigested, inorganic phosphate has to be added to

diets to compensate.

RONOZYME® Carbohydrases

RONOZYME® range of carbohydrases has been

developed to increase the efficiency of energy utilization, giving better performance and

lower feed costs.

RONOZYME® ProAct

RONOZYME® ProAct can:

Increase protein digestibility

Improve protein utilization bythe animal

Allow lower quality proteinsources to be included in diets

Protect the environment byreducing the nitrogen excretion from animal

husbandry

Source: Company Website

STRATEGIES AND INSIGHTS

DSM has opened its new feed premix plant in Liaocheng in Shandong province, China. The new facility

demonstrates the company's continuing commitment to supporting China's fast growing animal

nutrition and health industry. It aims to provide animal nutrition vitamin and mineral premixes with

advanced formulas to feed customers in North and North East China.

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The Strategy that DSM embarked on in September 2010- DSM in motion: driving focused growth, marks

the shift from a time of intensive portfolio transformation to a new era of maximizing sustainable and

profitable growth.

Since the beginning of the strategy period, DSM has successfully invested USD $3.65 billion in new

businesses, primarily in Nutrition, and radically transformed its portfolio. It has also completed a

number of partnerships that have met the company’s strict criteria.

The key financial criteria for acquisitions are:

Acquisitions should enable DSM to remain within the boundaries defined for maintaining its

Single A credit rating.

They should contribute to cash earnings per share from the beginning.

They should contribute to earnings per share from year two.

They should support DSM’s other financial targets.

By 2015, DSM wants innovative products and solutions to account for 20 percent of its total sales. The

company is well on track to deliver on this ambition. Innovation sales are defined as sales of products

and applications that have been introduced over the last five years. In 2013, these products and services

accounted for 19 percent of total sales and strongly contributed to DSM’s sales and EBITDA growth with

gross margins over 5 percent higher than the average of the running business.

A key element of the DSM in motion: driving focused growth strategy has been for DSM to broaden its

international presence to capture greater megatrend opportunities in high growth economies such as

Brazil, Russia, India and China. It is DSM’s aim to increase sales to high growth economies as a portion

of DSM’s total sales to about 45 percent by 2015. So far, these economies have accounted for around

60 percent of DSM’s organic growth since the launch of the strategy.

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DEVELOPMENTS

Year Approach Description

July 2012 Acquisition

DSM Nutritional Products, through its Italian subsidiary Istituto delle Vitamine S.p.A., acquired Italian Cilpaz S.r.l., an animal

health and nutrition premix manufacturer. This move is a part of DSM’s inorganic growth strategy that helps to strengthen its

position in that region through extended premixes and macro-premixes product portfolio.

February

2011 Expansion

DSM unveiled its animal nutrition and health premix facility in

Mumbai, India. It will produce high quality feed premixes under the Rovimix brand. The plant facilitates the company to directly supply its high quality products to the Indian Subcontinent, and allows it to capture the rapidly developing animal nutrition and

health industries in key growth countries.

June 2010 Expansion

DSM unveiled its premix facility with a capacity of 15,000 MT in

ChangChun City, China; with a total investment of $5 million. The plant is situated in North East China. The addition of the new

facility increases the company’s manufacturing reach throughout China as its earlier plants are situated in Shanghai, Shandong and Hunan. The company also entered into a framework contract with

the ChengDu Modern Industry Park for investment in its next plant in PiXian Country, Sichuan. The new facility will have a capacity of 18,000 MT vitamin/vitamin mineral mixes. It was

expected to be operational in the third quarter of 2011.

January

2010 Joint venture

DSM Nutritional Products entered into a joint venture contract with Tatenergo JSC, Tatarstan to build an Animal Nutrition and

Health premix facility in the Republic of Tatarstan. The agreement is part of the company’s strategy to enhance its global presence in micronutrient premixes and facilitate business expansion in

Russia. The plant was to be operational in early 2011.

Source: Company Website, Press Release

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Global Feed Premix Market 2014 - 2020

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